Fashion Alliance Agent: Brand Positioning Is Very Important.

It is often heard that it is becoming more and more difficult to do the clothing business. In reality, we can see many examples. It is also true that the transfer notices posted on the streets and the constantly changing decoration styles are also felt. It is not entirely the role of the market that keeps people falling up and falling down, though the results can not be avoided. market However, some of them seem to be avoidable. Because of our lack of attention, the result can only be the elimination of the market.

For clothing, a good clothing brand is important, but now the brand is more and more, and most of the styles are almost the same, imagine, not much personality characteristics, how to attract people. This is about an important question. The market positioning of clothing and the positioning of products are simply related to who you want to sell to, who your target customers are and who you are. Some people may think that the larger the target customers, the larger the consumer group, the greater the market, but you seem to have forgotten a question. Consumer groups The greater the number of services, the greater the competition. In contrast, you choose a smaller consumer product, positioning is obviously different from other products, a differentiation came out, personality, characteristics, so that we can attract and attract consumers.

This is what we mean by market segmentation, finding a target market, and occupying it as the leader of this target market. That is the most important thing. We should not ask how big the market is, but the actual potential and profit of the market. What we need is to seize this effective market and let the market disappear. Cost potential The best way to play.

Therefore, clothing joining, choosing the right brand, choosing the right location is very important. The brand of the VU Luca brand is located in the office fashion of urban white-collar women. The brand and product positioning are very clear and precise, and the characteristics of differentiation are obvious. The first thing we want to get to work clothes is white shirts and black trousers. There seems to be no connection between work uniform and fashion. Therefore, the office fashion is very personal, very special, and the market positioning is very special. accurate Going to work can also be fashionable. In a boring job, you can also show your beauty. This will bring different feelings and market to urban white-collar women. potential Huge, is a good choice for clothing agents.

Choosing the right brand and product is the right choice for the market. It also determines your profits. Of course, besides these, we should pay attention to the usual sales, all kinds of means, and all kinds of ways. You may think that the present way is very good, and the profits are good. But have you ever thought of a better way? What ways can you gain more benefits? So, constantly trying, constantly changing and constantly optimizing, this is the most important thing.