Shoe Materials Integrate Into New And High Technology Achievements &Nbsp, Enhance Brand Competitiveness
The plastic steel piece in the toe of the shoe replaced the steel piece and the shoe line was replaced with antistatic. Recently, in the sample room of Wanbao (Fujian) Sporting Goods Co., the reporter saw a series of special functional shoes. From the appearance, these shoes were no different from the ordinary sports shoes, but the shoes were hidden in high technology.
With its high-tech shoes, the company has introduced special functional shoes such as mining shoes, antiskid shoes and warm shoes.
function
Shoes continue to expand in overseas markets.
Shoe materials integrated into high technology
Ordinary sports casual shoes, consumers look at the style of constantly seeking novelty, and special.
function
Shoes, as the name implies, focus on the functional nature of shoes.
Shoe material is the key to embody its functionality and reflect its technological content.
Therefore, Wanbao company focuses on integrating high-tech into shoe materials, and has made great efforts in upgrading shoe materials.
"Before, in the front part of special functional shoes, steel sheets need to be added, and now they are replaced by plastic steel sheets."
Lin Rongqun, general manager of Wanbao company, said.
Plastic steel is a kind of PVC profile with steel lining when machining. The strength and hardness of the new material are higher than that of pure steel sheet, and can reduce the weight of shoes. The use of high-tech plastic steel sheet perfectly shows the function and practicability of shoes.
In high-tech shoes, there is also a material for making the middle floor, which feels soft.
According to the introduction, it is made of high density steel wire, and its hardness is comparable to that of steel plate.
The first direct store opened in Dubai.
The depression at home and abroad will inevitably affect the whole sporting goods industry. But Wanbao company, which has made a breakthrough in the world with special functional shoes, has found the blue ocean of survival and development.
In addition to helping foreign high-end brands such as "REDSHIELD" and so on.
OEM
After processing, Wanbao also established its own brand "WBL" and "GOOD-TEX" waterproof brand.
"Now the environment of export and foreign trade is increasingly grim. Only by improving the technological content of products and increasing the added value of products can we effectively avoid various trade barriers."
Lin Rongqun said that while making waterproof functional shoes, special waterproof materials are needed, and authorization from authorized waterproofing materials manufacturers is needed to enhance the competitiveness of private brands.
To this end, Wanbao company has obtained the authorization of the world famous waterproofing material SYMPATEX designated manufacturer in China, so that the "GOOD-TEX" waterproof products produced by Wanbao can not only be recognized by the European waterproof products market, but also guarantee good quality and sell good prices.
At present, Wanbao company has its own business.
brand
"WBL" and "GOOD-TEX" have been sold to Southeast Asia, the Middle East, South Africa, Eastern Europe, Western Europe, South America and other countries and regions, and opened the first direct store in Dubai.
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