Fu Mian Town: Occupy Half Of Yulin's Clothing Market

"In Guangxi, China, there is a call. Fu Mian A small town. Every family in the town has an old style. Sewing machine Every day, a large number of porters will be carrying bundled trousers flying through the dusty streets, waiting to load and unload trousers on the sidewalk. The cheapest pants in the world are coming out from here. " In 2004, Pierre Aski, a French journalist, visited the Fumian administrative district of Yulin, Guangxi, when he wrote.

"The largest jeans production base in the country", "the largest clothing production base in Guangxi", and "Fumian clothing industrial area are recognized as Guangxi A-type parks". The honor that followed came to Fu Fu. Be well-known, far and near The "pants capital of the world".

What are the new developments of the Fumian clothing industry starting from home workshops? How has the world pants capital changed?

　　 Build a "clothing kingdom" and occupy the Yulin apparel market. Half of the country "

Fu Mian, because six thousand mountains are rich in Lonicera, grow Ge Ma, since ancient times, every household used Ge MA (after cotton) spinning weaving. When the spring breeze of reform and opening is blowing vigorously, Fu Min people seize the opportunity with a keen eye and bold exploration and push into the garment industry.

The first one to eat crab is Fuyang town Fudong village. When Lu Shimei, a secretary of the village Party branch, summoned party members to discuss the cause of getting rich in the village, he suddenly thought of the way to get rich in clothing. Under his guidance, the first garment factory in Fumian town was established in the village, and earned 200 thousand yuan in that year.

In the early 90s of last century, only more than 2600 people in Fuxi village started more than 260 garment factories in just two or three years, and sales of clothing amounted to 560 million yuan in 1995. savings It amounts to 34 million 597 thousand yuan.

Fumian village has also become a "ten strong village of rural economy in Guangxi" because of garment processing.

After the establishment of Fumian management area in 1997, the garment industry developed rapidly. In the country's largest clothing wholesale market, Guangzhou Shahe clothing market, Fu Min people occupy more than 2000 booths; in Guangdong Nanhai Xiqiao Textile City, there are 1/5 stalls running Fu Mian clothing; in Guangxi's largest garment market, Yulin's industrial clothing market, the "half of the country" is controlled by Fu Man.

　　 Implementation Brand strategy Brand economy shows strong vitality.

"A pair of trousers can only be sold for twenty or thirty yuan, while the enterprises in Guangzhou and Shenzhen will sell hundreds of yuan or even hundreds of yuan, and the price will be doubled if they are processed and put on a trademark." {page_break}

Under the active promotion of Fumin Management Committee and Management Committee, in March 1998, several economic talents in Fuxi village invested and established Hongda clothing company, unified procurement and unified ingredients, and reduced expenditure by about 1000000 yuan in that year. After tasting the sweetness, the working committee and the Management Committee of Fumian management area formed the Fumian clothing general office at the end of 1998. A total of more than 550 clothing owners volunteered to join the company and changed the "thousand sail to the river" for the "big wheel to sea."

As a result, it has become a common understanding of government departments and more and more clothing owners to cultivate clothing products, create clothing brands, and promote the development of garment industry to scale and brand.

Today, the number of trademarks of Fumian clothing business has increased from 6 in 2005 to more than 160 now. The trousers made up of more than 200 styles, and the three series of western trousers, jeans and casual pants have occupied a certain share of the domestic market. The famous brand products such as Binghui saint and Kiri Ki sell well in 27 provinces (districts and cities) such as Hainan and Hubei, as well as more than 30 countries and regions such as Southeast Asia and Africa.

　　 Expedites industrial clusters to build Guangxi's largest garment production base

In recent years, the Fumian management area has been recognized as a favorable opportunity for the Guangxi type a park by the Fumian management area, and the planning for the construction of the garment industrial park has been further strengthened. The construction of industrial parks such as the eastern part of the garment industrial zone, the industrial zone of Yang gang and the industrial zone of Yang Gang should be accelerated, and the infrastructure such as roads, water and electricity should be vigorously improved.

Mo Hancheng, director of the Management Committee of Fumian management area, believes that if we want to strengthen the advantages of the apparel industry cluster, we must actively expand and extend the industrial chain, create a garment trading platform and upstream and downstream industries, and strive to achieve complete matching of weaving, clothing and wholesale, and form a stronger industrial advantage.

At present, there are more than 300 enterprises located in Fumian garment industrial area and more than 80 garment supporting enterprises. The more than 100 Eastern garment enterprises such as Jin Shishun washing, warping and washing, progressive garment making, and Sheng Jianhua dress and so on, and the alliance with local enterprises have settled down to Fu Fu, thus promoting the extension of the whole industry chain of Fu Mian garments. A garment industry chain with garment production as the core, including water washing, computer embroidery, accessories production, marketing and other related industries has been initially formed, and become one of the five major industrial clusters in Yulin.

The total investment of 140 million yuan, covering 430 acres of Fu Mian international garment trade city is speeding up the construction, will become a set of clothing wholesale, sales, logistics and distribution, e-commerce in one, keep up with the domestic first-class large-scale clothing wholesale market trend of high-end professional market.

At present, Fu Mian garment manufacturing enterprises have developed to more than 1600, more than 300 supporting enterprises, more than 130 distributors, more than 160 distinctive clothing brands, about 100000 employees, Nissan garments 600 thousand pieces (sets), annual output value of 3 billion 500 million yuan, forming a large production, strong, brand and wide sales of garment industry chain development pattern, becoming the largest jeans production base in Guangxi, the largest clothing production base in the country.