Energetically Promoting The Construction Of Exhibition Informatization

The China Textile Industry Federation, a series of industry exhibitions covering the complete industrial chain, is playing an increasingly important role in promoting industrial progress, industrial upgrading, technological innovation and brand building, and has become an important trade in developing two markets at home and abroad.

With the rapid development of computer information technology,

Exhibition information is an inevitable choice.

Exhibition informatization is an inevitable choice for the exhibition to develop to a certain scale and the organization and service modes are relatively fixed. It is necessary to further enhance the management and optimize services through informatization.

It is manifested in the following five aspects:

1. is conducive to the correct decision-making of exhibition and decision makers.

The information reflected in the exhibition data is an important decision basis for decision makers.

Taking the 2011 China International Home Textiles and Accessories Expo as an example, we can find important professional opinions from the questionnaire survey.

It is learned that more than 78% of exhibitors and spectators in the exhibition are more concerned about the future development trend of the industry. This helps the project team and relevant leaders to make the next exhibition, which will broaden the scope of exhibits, classify the exhibition categories more meticulous, and pay attention to the decision-making of domestic marketing channels.

2. is the need for statistical analysis.

Exhibition informatization can make the development of exhibition industry more accurate and more scientific.

Through statistical analysis, we can get a clearer understanding and understanding of the path and direction of the exhibition development. We can also clearly understand the development of different regions and competitors. We can know the problems encountered in the development of the whole exhibition industry, and we can also know the development and problems of the exhibition items in a certain industry, so that we can know each other and have a definite purpose.

3. is an important tool for exhibition evaluation.

Exhibition evaluation is often done through comparison, analysis and recognition of intangible products and qualitative factors.

The achievement of exhibition informatization construction is the important parameter of exhibition evaluation. Exhibition informatization is an important method and way of exhibition evaluation.

4. is conducive to scientific management of exhibition managers.

The information reflected by the exhibition data is also very important to the management staff. First, it can avoid the loss of the customers due to the departure of the members of the project group. Secondly, it can find the same type of customers and spectators and take corresponding measures. For example, some old customers and spectators of the home textile exhibition come every year, how to keep it; some customers and spectators have not come to this session every other time, and how to maintain it again; some customers and spectators have not attended for several consecutive sessions, and how to attract them.

Continuation and extension of 5. line exhibition

The information construction of exhibition is not only limited to the statistical analysis of the exhibition data, but also the value-added services of online e-commerce.

This e-business platform is the continuation and extension of offline exhibitions, which meets the needs of various publicity and trade and promotes business and trade that has not been concluded under the line.

For example, this year's exhibitors micro-blog platform launched by home textile exhibition has enhanced the online and offline interaction between the organizers and customers.

Modern technology promotes exhibition informatization

Information construction of exhibition refers to the means and process of brand exhibition using modern information technology to support exhibition management.

With the development and application of computer technology, network technology and communication technology, exhibition informatization has become an important guarantee for brand exhibition to achieve sustainable development and enhance market competitiveness, and is the core supporting platform for brand exhibition management and service.

The extensive use of information and network technology in modern convention and exhibition industry will further improve the media function of exhibition. This digitalization and information construction will eventually promote the connotation of exhibition services and provide more convenience for exhibitors and spectators.

The information construction of exhibition will take information technology as the means and Internet application as the direction, and integrate information service and e-commerce application. It will enhance the exhibition management and service level, improve work efficiency and reduce costs by focusing on the exhibition exhibition mode and core business development, including hardware network guarantee, business software development, website service and application, site oriented and network display and other value-added services.

At present, the informatization of home textile exhibitions still mainly stays in the construction of exhibitors and audience databases and the storage and processing of existing data.

Based on this, we also need to get more and more effective information through the Internet, and collate and statistics.

At the same time, we should improve the ability to collate, analyze and analyze first-hand information. We can use computer, network technology and online retrieval to analyze the information of exhibitors and spectators, so as to generate databases that are helpful to the development of the industry.

In addition, with the continuous development and progress of modern information technology, new technologies such as information storage, processing, analysis and pmission emerge in endlessly.

The new information processing technology can also be applied to the exhibition database, related enterprises, industrial cluster research reports and industrial operation analysis in the industry, which is conducive to the understanding of the industry and more conducive to the fine service of exhibitors.

Exhibition information deep tillage service

The information service industry refers to the social and economic behavior of the users who help users solve problems with unique strategies and contents.

From the home textile association exhibition itself, such behavior includes production behavior, management behavior and service behavior.

The production process of information service is not equal to the production process of information, nor is it equal to the production process of information products, but the production process of information service products and specific services.

For exhibitions, such a process refers to the participation of exhibitors, audience information and cluster information as the object of labor, with the help of information technology and other labor information, through investigation and research, value-added processing and other links, forming information service products, and through providing, consulting and other behavior ways to ensure that information products, that is, the enterprise information database can serve the whole process of enterprise or professional audience and solve their problems.

As an Industry Association sponsored exhibition project, the important guarantee for making bigger and stronger is to cultivate services, service enterprises and service industries.

With the development of information technology in the exhibition, information service must also be closely followed. It is an important task for the home textile association to better establish a good cooperative relationship with the enterprise.

The so-called information consulting service industry is a new industry characterized by information and intelligence service. It is an important part of the comprehensive social service system. It plays an increasingly important role in the current national economic construction and social development dominated by the knowledge economy.

The development of modern consulting industry shows the trend of globalization. Consulting industry has become a highly professional industry.

As an organizer of the exhibition, we should not simply stay in the booth and the publicity service limited to the exhibition. Instead, we should consider the starting point of exhibitors and enterprises and provide them with information consultation services and guidance.

Specifically, the home textile association should store and analyze enterprise information and industry information, and use the media of information service platform to solve some difficult problems of enterprise development.

Exhibition informatization is a long-term and continuous work. It is related to the development of the home textile exhibition itself, and to the development of enterprises and even the development of the industry.

It reflects the professional degree of home textile exhibition and the level of service of trade associations.

The exhibition organizers should continuously promote the information construction of the exhibition, deepen information services, and contribute to China's becoming a world textile power.