Online And Offline Counterfeit Rampant &Nbsp; Shoe Products Online Shopping Needs To Be Standardized

Behind the explosive growth is chaos. On the Internet, sales of counterfeit UGG information and web pages are overwhelming.

The price of a pair of genuine snow boots on the counter ranges from 1500 yuan to 8000 yuan, and the reporter will search for "UGG" keywords on some domestic main e-commerce websites, and will come out with a large number of counterfeit UGG snow boots priced at only one hundred or two hundred yuan.

Only in Gaoqiao Town, Zhenjiang City, Jiangsu, there are more than 150 shoe-making enterprises that imitate UGG and are known as "the largest imitation brand UGG production base in the country".

According to Zhenjiang industry and Commerce

After each holiday, the "high imitation" UGG is still being shipped out from Gaoqiao Town.

The reason for these shoemaking bosses is that the "brand name" is only an expedient measure, but the ordering party asks for the identification of the UGG. If it does not paste, it may lose large orders.

At present, the Gaoqiao shoe industry has formed a complete industrial chain.

After being repeatedly attacked by "fake products", the enterprises in Gaoqiao Town began to find a way out.

Last winter, Wang Zhengjun, the boss of Jiaxin leather company, was waiting for Beijing to produce the "Chang Jia" brand snow boots with a registered trademark material and production certificate.

But the industry told reporters that it is not easy to start a local brand. In addition to tens of thousands of yuan of capital investment, we have to do a lot of work. Most factories do not have this strength. They are still very worried about relying on only a few leading companies.

In the face of the increasingly fierce "intellectual property storm", the interviewed business owners also expressed the hope that the government will introduce corresponding support policies to guide enterprises to tide over the confused period.