Famous Shoes And Clothing Brand OEM Product Quality "Thin"

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The foundry mode has made shoes and clothing enterprises taste the sweetness of ensuring profits, but at the same time, they are also faced with the risk of quality failure.

In order to expand the scale rapidly, the outsourcing of production lines has become the only way for brand development.

According to the relevant personage introduction, this comparative test, 60 test samples involving 21 brands, all by the Shenzhen Municipal Council staff from the market to buy, basically covered the market's common brand and well-known brand.

The samples were commissioned by the metrological quality inspection and Research Institute of Shenzhen. According to the national mandatory standards and relevant product implementation standards, the decomposed carcinogenic aromatic amine dyes, formaldehyde content, pH value, fiber content, color fastness, extractable heavy metals, phenol compounds, O-benzyl two methacrylate, identification and other indicators were tested.

The test results showed that the overall quality of the 60 samples tested was good, of which 56 samples were tested by all items.

In the comparison test results, the reporter found that the "black list" on some well-known brands of substandard products are OEM products.

A sports shoe clothing brand insider said: "at present, for the whole shoe and clothing industry, raw materials fluctuate and wages rise, and in order to expand and develop in competition, enterprises mostly adopt the practice of subcontracting production, which can effectively reduce costs."

However, experts stressed that "the foundry mode makes the cost of products thin while the quality of products is also thin."

"Product subcontracting" is a common phenomenon in brand shoes and clothing.

Experts point out, "because the overall production capacity of shoes and clothing enterprises is overabundant, so the famous brands are their own control of market and product R & D design, outsourcing the overall production, so we see that the large and well-known brands of shoes and clothing at home and abroad are commonly used in the mode of acting."

The mode of OEM has made enterprises taste the benefits of ensuring profits, but at the same time, they are also faced with the risks of quality.

"In order to expand the scale rapidly, the outsourcing of production lines has become the only way for brand development, but now this is a dilemma for us."

A well-known sports shoes and clothing business person in charge said.

According to the introduction, if it is on its own production line, if there is a problem product, the first time it can be returned from the line.

But the OEM mode, the problem products were entered into stores, stores and other terminals before being discovered.

It is not only a long delay but also very low feasibility to ask for a return to the manufacturer.

"On the one hand, it is difficult to return products, and on the other hand, new products are urgent and so on."

According to its description, brand shoes and clothing are easy to fall into a vicious circle. When the production line is outsourced, the quality of products also begins to slide.