The Image Of Brand In Chinese Clothing Enterprises Is Also Important: External Beauty Is Also Important.

2011/12/22 10:13:00 18

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Chinese Clothing Enterprises Create Brand Image And External Beauty Is Important.

There is also an easy to ignore link, that is, brand image building.

Brand image covers a wide range, such as brand image, LOGO, design, etc.

Packing

Shop decoration and display.

brand

The promotional brochures, media PR and so on, all of which become the overall image of the brand.

Among them, the brand background and brand packaging need more careful preparation.

"Many foreign trade enterprises often ignore these aspects."

Wang Xiangsheng said, "brand background display needs three things: brand Handbook, website and CD-ROM.

In brand PR, we should set up a special brand public relations department, which is a neglected place for most enterprises.

Obviously, it is a severe test to make brands to export oriented enterprises that are accustomed to foreign trade.

Wang Xiangsheng did a good job.

clothing

The brand can be summed up as five things to do: set your background, do well in your brand image, define your terminal image, know how to do public relations, and know how to promote your brand.

Any brand, including some brands that are more mature in the market, all start from childhood. They can't open more than 200 stores at once, but all of them are done from small to small.

Wang Xiangsheng believes that "brand development strategy can be, in the future, every year must increase the value of your brand, and let your brand value the price."

First, we all know that every year you can change the price of a pen, but you can change it with second strokes. "After asking the price, you have to ask yourself, why do you mention this price?" the brand needs to be considered successfully in terms of brand strategy, commodity strategy, image strategy, channel strategy, terminal, talent, information and business strategy. Its complexity is far more than that of foreign trade clothing enterprises.