Christmas Crazy Promotion &Nbsp; Shopping Malls At The End Of The Year

Every Christmas is a time when shopping malls rush to sell, compete for results, and promote sales of goods. Christmas in 2011 is no exception.

Reporters continued to 10 large cities.

Then, is Shen Cheng's businessman "losing money or making money" or "rushing to the end of the year"? Reporters went to Shenyang to visit and investigate several large shopping malls, and opened the market discount.

[expectation]

Just wait for Christmas Eve to sweep away the goods.

At present, the shopping malls in Shenyang are already picking goods and goods, but they are not spending money.

"These people are waiting for a discount at the mall on Christmas Eve, so they start to sweep away the goods."

Shenyang Zhongxing building manager said.

This is the case with the Korean citizen, who recently went shopping in shopping malls whenever he had time to go shopping with her boyfriend, but he did not buy anything.

What is the reason? Ms. Han told reporters: "during the" eleven "period, the discount rate of shopping malls is quite large, but after" eleven ", the shopping mall basically did not have any activities, so basically, I spent two months shopping just to buy it, so I can save a lot of money when I buy it at Christmas activities.

There are not a few people who are preparing to spend the Christmas season with Ms. Han.

According to industry sources, on the eve of Christmas Eve, sales of a shopping mall in Shencheng middle street amounted to 40 million yuan, and the sales of large shopping malls in Shenyang on Christmas Eve and Christmas day were nearly 800 million yuan in 2010. The sales volume of shopping malls in Shenyang City was 800 million yuan.

[accounts]

Discount cash card is the most cost-effective card.

In the interview, the reporters found that the discount sales methods of the major shopping malls were basically the same. They were all full gifts, full cash reduction and some cash cards.

For example, Xing long family is full of 300 yuan, 100 yuan in cash, Xing Long Card and 200 yuan in the annual carnival coupons, Joy City shopping center with 99 yuan in cash to buy 300 yuan cash coupons and other activities.

Take Xing long family as an example, buy a 300 yuan clothes, you can send a 100 yuan cash card, the 100 yuan cash card can be consumed arbitrarily, that is to say, the 300 yuan clothes are bought for 200 yuan, and there is 200 yuan annual carnival voucher, and this 200 year's annual carnival coupon is equivalent to the consumption coupon. That is to say, if you buy another 400 yuan clothes, you can buy 200 yuan, then the two clothes are priced at 700 yuan, and you can buy it in the Christmas promotion campaign, and you can get the cash card of yuan yuan, which is equivalent to the yuan yuan.

(behind)

Business and factory profits drop sharply.

So, after people enjoy the benefits of shopping, can businesses and manufacturers get the corresponding profits? The answer is No.

A well-known brand agent, Mr. Wu, who has a special counter in all the shopping malls in Shenyang, introduces clothing products as an example. Usually, after the sale, the merchant will return to the manufacturer 70% of the sales money according to the contract stipulations.

However, when the discount sale activities are carried out in the shopping malls, the amount of goods returned to the manufacturers will be reduced to about 55%, that is to say, the profits of the manufacturers will be reduced by 15% or even more.

[revelation]

Sales to win at the end of the year

Why do stores like to focus on Christmas promotion?

The deputy general manager of a shopping mall responsible for sales told reporters that by the end of the year, it was time for major shopping malls and manufacturers to hit sales.

Now Shenyang shopping mall is built up with many brands, and competition can be seen as a sharp bayonet.

"We have to reduce the price of goods in order to raise the sales volume.

It seems that this is an old method. The soil method is not scientific, but it is still very practical.

If I don't reduce the price, other stores will be discounted, so we can't make any achievements.

The so-called performance is the ranking, that is, the position of shopping malls in the whole Shen Cheng business circle.

After visiting several other shopping malls and chatting with some salesmen, the reporters got the same answer, that is, the price reduction is to win the sales and win the sales volume.

Although the profit of a single product is low, it can be profitable if sales are large.

[analysis]

The expansion of shopping malls is slightly unbalanced.

Why is the discount sale of shopping malls so great every day? People in the industry have analyzed the deeper reasons.

The business competition of Shenyang is fiercer than that of the same city in China. However, the development of so many businesses in Shenyang is a positive information for the city. Some businesses have also filled the blank area of Shenyang business and solved the shopping demand of local residents.

However, Shenyang's own market space is limited. If so many businesses want to survive, they will have to make a cake in the big Shenyang business market. Price war is undoubtedly the best weapon. Businesses are more intensive and competition is more intense. They will definitely lower the price of commodities, and consumers will benefit from it.

A chief analyst at a business website in Northeast China said in an interview with the media that at present,