Guangzhou Shopping Malls Crazy Marketing: Discount Is A Discount Or A Trap?

Christmas and new year's day are coming, shopping malls sales war is in full swing.

"400 yuan for 1000 yuan coupon", "most of the merchandise half off."

Reporters recently visited the major department stores in Guangzhou promotional site found that there are few pie in the sky, seemingly cheap promotions behind a lot of tricky, promotional coupons game rules is a loop, part of the commodity price difference is only 1 yuan can be returned to 60 yuan......

"Calculate it, you can't calculate it."

Shopping promotion

1. cart promotion

The half off promotions of friendship store twice a year attract many Guangzhou citizens to go shopping.

Last weekend, in the friendship store, the good store store in the cold special zone, the sale of Shu Ya underwear, Heng Yuan Xiang sweater and other brand promotions, more than 80 percent off -5 discount.

The area is located on the two floor of the friendship store. One of the entrance passageways is made up of various promotional trolleys, full of woolen sweaters and thermal underwear. All of them are marked by the "friendship store" sign, and they can also use Friendship Store membership cards for integration and payment.

However, the new express reporter did not find the "Shu Ya underwear" brand in the friendship shop.

At the scene, a consumer heard the situation and said with suspicion: "does this mean that after I bought this thermal underwear, if the code number is not appropriate, I want to change the code, and I do not know who to turn back."

In response, the salesperson of the brand replied, "who will come and change in general?" yesterday, the reporter saw in the friendship store that the sales promotion area was still on sale, and the sales deadline was December 29th. The sales staff of Shu Ya underwear site said, "if you want to change the goods, you can take the replacement counters on the island of Jusco, and do not need a small ticket for friendship."

This temporary promotional stall is not an example.

Miss Cai reflected that she had bought a dress on the A brand promotion trolley, but it was an unknown B brand when she went home.

Comment

Temporary stalls are difficult after sale.

Qiu Binbin, a lawyer at Tong Yi law firm, said that some products were only sold at a specific time, and there was no apparent violation of the business itself.

However, consumers should be reminded that the market has a high threshold for entry into stores with fixed long-term sales, and that the examination conditions are strict, and the relevant production and quality inspection certificates are all complete.

However, the review of temporary carts sales by shopping malls is often less stringent.

Temporary sales promotion is difficult to sell goods, but consumers will inevitably fall into the difficult situation after sale.

2. return ring sets

In the direct discount, consumer cash return coupons have been one of the usual means of marketing promotion, but the fuzzy calculation and interlocking of the coupons make consumers feel at a loss, and some of them are more restrictive.

In the major department stores in Guangzhou, modern department stores are famous for their promotion and promotion on weekends.

Since December 16th -25, modern department store top, sea purchase, Whampoa, holy land, Xintang, Huadu six stores have launched a 10 day Christmas promotion campaign, which is known as the most popular sales promotion event in modern department stores.

The promotion of publicity is 400 yuan for 1000 yuan. To go to the store, there are two ways to exchange tickets: 400 yuan for 1000 yuan A coupons or 800 yuan B coupons.

"400 yuan to 1000 yuan, it seems to be playing sixty percent off, very affordable, but went there to find that is not the case."

Miss Zhang, a foreign insurance company, said.

Miss Zhang said she had been shopping in modern department stores for a day, and had selected 3 clothes, one for 359 yuan, 499 yuan for one, and 599 yuan for one.

"What makes me headache is that two pieces need to use B coupons, one for A coupons.

B coupons can be used as A coupons, but A coupons can not be B vouchers.

Either give up a favorite dress or buy something to make up the difference.

In desperation, Miss Zhang decided to use 800 yuan to replace AB coupons, and of course, she had to pick several more items to spend.

After buying a bottoming coat, B coupons cost more than 28 yuan for consumption. Miss Zhang said she did not want to waste the 28 yuan, so she added 31 yuan in cash to buy an unnecessary belt.

"Shopping malls come back, consumers buy things they don't need, wasting time and spending more money.

Although not a strong sell, but also under the guidance of the consumer rules of the business, but reluctantly bought.

Is the consumer too weak in the process of shopping? "Asked Miss Zhang.

Miss Zhang also sighed, in fact, 400 yuan for 1000 yuan is far from the definition of direct sixty percent off, "can the shopping mall be directly sixty percent off, let's buy a few pieces, or a genuine sixty percent off discount."

In addition to changing vouchers, many shopping malls have launched a full amount of coupons.

This kind of voucher will also have certain consumption restrictions when it is used, such as the use of the voucher during the promotion period, expired, and even the business has been launched. The voucher must be consumed at another store in the department store.

In short, the final interpretation rights of the coupons are all the rules of the shopping mall.

Comment

Refuse to force pactions

A legal person said that the sales promotion was fraudulent and contrary to the principle of good faith.

Consumers participate in the sales promotion activities, and have the right to refuse businesses forcing pactions.

Qiu Binbin lawyer said that discount rebates are prone to infringe on the rights and interests of consumers in the course of operation.

If the original price of the product is 500 yuan, the normal sale will be forty percent off yuan and 300 yuan, and the price of the product will be raised to the original price.

This in itself is an obvious act of changing prices.

At the same time, some businesses will make small changes in the price, artificially adjust to form a new price, the difference of one or two yuan will stimulate you to continue to spend after getting the first coupon, and want to get second 300 yuan.

It is worth noting that in December 19th, the Harbin Municipal Bureau of Commerce and industry said that since January 1st next year, the business of "shopping mall voucher and store value sale" has been halted, and it is suggested that all businesses should change the "marked price" to "clear code real price", that is, "clear and clear deduction", clearly indicating the final paction price of the commodity.

Local department stores also officially said they would stop the activities such as coupons and promotions.