Sales Promotion Department Stores Lost Popularity At The End Of The Year &Nbsp; Discount Efforts Were Two Or Three Cheaper.

The smell of new year is getting stronger. Consumers are busy preparing for the new year. In this year's high inflation and the depressed economic environment, many shopping websites have launched discount activities. Many consumers are fighting online shopping. The Internet market has a great impact on the shops. There are many families in Zhongshan. Department store Supermarket sales performance decline.

　 End of the year Promotion Department stores lost popularity.

At the end of the year, the consumer market has launched a new round of upsurge. A variety of preferential and price reduction promotions have been launched in the large stores, which have contributed to people's desire for consumption. Reporters visited Daxin, Fengyuan, Yihua and other business circles and found that shopping malls, department stores and supermarkets have launched various year-end promotional activities.

This year's sales promotion activities in major stores and business districts are better than in previous years, though the discount rate and the holding time are better than before. However, popularity is not as good as in previous years. Reporters at noon yesterday in Yihua department store found that many shops also played a variety of attractive discounts, or with various gifts, but the popularity is obvious. This situation is common in pedestrian streets, superior department stores and so on.

"Online shopping diverted a large portion of the share." General manager of Zhongshan Fengyuan Commercial Street Management Co., Ltd., Gao Song, said that this year's high inflation and the economic downturn brought many consumers to the online shopping market. Lee sang ya, director of the pedestrian street management office, agrees. "In recent years, pedestrian streets have not been popular before. Besides the competition of local businesses, the impact of online shopping is also an important reason."

With the coming of the end of the year, Taobao launched a double two "nationwide mad job" activity, with a minimum discount of 90 percent off or less. Jingdong mall, Dangdang, zhuomaxun, F group and so on have also launched a variety of large Tosue Yumegumi, "this has a great impact on the physical store. It is estimated that the sales volume of supermarkets and shopping malls will drop this year." Gao Song said.

Ms. Chen, the shop owner of JEANSWEST street, also expressed this concern. Compared with previous years, pedestrian street has reduced the volume of people's traffic this year. "Previous consumer groups include migrant workers in the surrounding townships, office workers in the urban areas, student groups and foreign tourists. This year's main passenger flow is concentrated on the working group, and the other consumer groups are significantly reduced."

　 Discount strength net business two or three cheaper

According to statistics, Taobao launched two double "nationwide mad job" activities, the sales amount reached 4 billion 380 million yuan a day, and the number of independent visitors exceeded 120 million for the first time. And another data is that this year's golden week Zhongshan 17 key enterprises absorb 78 million 230 thousand yuan, if calculated, Taobao sales this day is equivalent to Zhongshan 17 large shopping malls, supermarkets nearly 60 golden week performance.

Compared with the promotion rate of half off and sixty percent off, the promotion of online shopping market is more "ruthless" to 80 percent off, 90 percent off, or even 91% off, 1-2 discount, 1 yuan shopping. "The operation of a physical store is a large investment and a higher cost. The discount rate is certainly not large." Li Zuoya said, "according to the current development trend, the entity store operators must take the way of integrated marketing on the offline line, otherwise they will not be able to compete."

JEANSWEST Chen shopkeeper has calculated an account, a store of more than 70 square meters, if the rent is 1000 yuan per square metre, then the monthly rent is 70 thousand yuan, plus the cost of water power, industry and commerce, management and labor, etc., it is almost profitable to earn 100 thousand yuan every month to earn money. "At such a high cost, the discount can not be as low as online, compared with online shopping."

With the arrival of the new year, the purchase of new year's products has also become a hot topic among the public. However, these entities are also facing competition. Reporters on the Internet to see that recently, including Taobao, Dangdang, Jingdong mall and other shopping websites have launched the launch of special new year products, gift boxes, promotions and other activities. In part of the group buying network, it also organized a variety of new year products and New Year meal packages. Online shopping, similar products brand The average price of the products is two or three less than that of the offline stores. Some of the online shopping platform launched the group purchase new year products, and the price discount rate is even greater.

　　 Industry voice

Traditional retail industry is in urgent need of transformation

"The impact of online shopping on physical stores this year is particularly obvious." Gao Song said. It is reported that Taobao's "double 12" performance, the top three sales are women's clothing 1 billion, household goods 500 million, 3C 480 million, and then maternal and child supplies, shoes and cosmetics. Among them, pure online brand accounted for less than 0.1%, most of which were originally offline brands. "It can be seen that online sales grab the share of traditional retailers, and many businesses in Fengyuan street have been affected."

"With the high rent, high human cost and the impact of online shopping, the traditional retail industry is facing a transformation, otherwise the overall profit of the industry will drop." Pan Fan, deputy general manager of Daxin Xin Du Hui commercial branch, admits, "whether it is a physical store or a shop, they have their specific consumer groups. Moreover, the age, occupation and so on of this group of people are also different. The main purchasing power of online shops is young people and white-collar workers from all over the country, while the patronage of stores is mostly local citizens and some V IP members. He said that in this competitive situation, due to the different consumer groups, we should segment the market according to different groups of people.

"The development speed of online shopping is amazing, and it is also a challenge for us." Wang Wenqiang, Taihe Food Co., Ltd., said that the company's preserved ham has been sold through physical stores, and has opened a physical store in different cities in the Pearl River Delta. The company now takes note of the strong consumption power of the online shopping market. At present, the company has planned to open up the online shopping market, and slowly distribute the products sold in the physical stores to some online shopping markets. "For agricultural products and food products, the impact of online shopping on physical stores is not big at the moment, but it will definitely be very influential in the future."