The Three Quarter Is Close To &Nbsp; The Major Marketing Of The Major Clothing Stores Is At The End Of The Year.
Christmas
It is not far from New Year's day and new year's day.
On the last weekend, the clarion call for Christmas shopping has long been sounded.
Although the weather is getting colder and colder, it can not stop people's enthusiasm for shopping. It is reported that the Christmas landscape layout of shopping malls in Jincheng city is earlier than that of previous years. People in the industry say that Christmas, new year's day and Spring Festival are close to the three Festival, which can be regarded as the most important year of the year.
Marketing
The big play has begun.
Celebrate Christmas with beautiful windows
Every holiday is a business.
Promotion
With the advent of Christmas, it is natural to have new ideas on the dress, so the mall has worked hard in this respect.
Recently, reporters came to various shopping malls in Jincheng, and found that the Christmas landscape layout of friendship shopping malls, friendship Xintiandi and Jie Ye Chang appeared.
All kinds of Christmas elements are dazzling, pine and wreath, snowman parachute, bright coloured ribbons with red and green, and the holiday atmosphere in the shopping mall is all at once.
Rendering
It must be pleasing to the eye.
In addition to the new interior decoration, the outdoor display and decoration are also new. Many shopping malls not only cut out the exterior walls of the building, but also decorate the fashionable and fashionable scenes with beautiful props in the empty and penetrating glass space, and there are all kinds of dynamic models in the fashion models. The modern atmosphere starts to spread from the exterior of the whole building.
In order to greet Christmas, the introduction of brand to shopping malls has also increased a lot.
The friendship mall has recently introduced the international first-line makeup brand, lepoon and Shiseido group's top brand CPB, which is a famous Swiss skin care brand. It will bring an incredible opportunity for the skin. In addition, all the brands in the friendship mall have already made Christmas day arrangements, such as the BALLY of the international first-line brand, the two tier women's costume song, DP, three layers of men's clothing and four layers of high-end gifts.
These floors have recently launched different promotional activities, which bring huge benefits to consumers.
On the occasion of this Christmas, the reporters found that many shopping malls once again arranged meticulously for their hanging display windows, especially the friendship Xintiandi, not only complemented more brand new, fused the Christmas elements into their respective scenes, but also spent their thoughts on the lamplight and replaced the brand new lighting system to make the light look brighter and more pparent.
Hollowed out windows appear very dazzling in the night, and are far from striking.
Setting up cards to promote sales
"This year's Christmas landscape layout is earlier than in previous years, shopping malls promotional activities also advance more than half a month."
The person in charge of a shopping mall said.
Following the opening of the "Christmas lights" in Lotte general store last week, recently, friendship Xintiandi put together a Christmas scene of large Christmas trees, Santa Claus, reindeer and so on.
The white fence surrounded by red and red lights, dazzling stars of Christmas tree, gleaming white reindeer, these lights Christmas combinations in the evening under the shining light, dazzling, so that consumers shopping in Binjiang Road have stopped to take a group photo.
In addition, the Christmas decorations of the major shopping malls have also been released. If a shopping mall has already played the banner of the Christmas party, which will be held on Christmas Eve December 24th, the ceremony will not only make consumers "hold", but also delay the party's time to the early hours, and consumers can also send micro-blog to enjoy Christmas together.
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It is understood that the reason why most shopping malls advance their Christmas activities this year is mainly because the new year is relatively early, and the distance between Christmas and new year's Eve is very close. Therefore, in order to prolong the sales promotion time at the end of the year, the shopping mall naturally arranges the Christmas landscape first, especially the Lok bin department store. In order to bring the customers into the festival atmosphere as soon as possible, the shopping malls have been arranged in a new way, the major counters have already been placed on Christmas trees, and the products are also decorated with snowflake decorations.
In addition, reporters also learned that many shopping malls have begun to prepare for the new year's day and Spring Festival's landscape layout and promotional activities, and strive to make consumers feel different shopping environment and experience in different festivals.
In order to greet Christmas, Binjiang shopping mall has launched Christmas giant Hui's "happy and big price" campaign in from December 9th to 25th. By then, many brands of 1F to 6F will launch an unprecedented low price.
Some shopping malls also launched the "sending card" activities. During the activities, customers who can spend money in shopping malls can apply for membership cards, and enjoy "open card, courtesy" and "shopping and delivering points".
Different from previous years, this year's shopping malls in major shopping malls, as well as Christmas, new year's day and Spring Festival, have been coming for more than a month. The atmosphere of festivals and timely promotion activities in shopping malls have greatly increased people's
Shopping
Desire.
In the women's clothing area on the two floor of the new world of friendship, almost every family is packed with people, waiting for customers to try clothes and pay money.
The mall is new to customers.
Industry upgrading and new clothes show is nothing new for shopping malls.
From the new floors of the new buildings, the sharp adjustment of the commodity categories between different floors and the pition and integration between the new and old buildings, the movement of the industry in this year can be described as frequent and generous.
In December, the new clothes show will offer customers a more comfortable shopping environment and more intimate service.
It is reported that in order to celebrate the upcoming 83rd anniversary birthday, the industry not only opens up the shared space in the shopping mall, but also enables consumers to have a good view in the whole shopping process, and to enhance the shopping experience of consumers in all directions. The industry also promotes the promotional activities of the largest city in Tianjin: the full 100 yuan is reduced by 83 yuan.
The price reduction of gold will also reach an unprecedented level. With the promotion of cosmetics across the board, AUPRES is working alone in the many commercial outlets of Tianjin city to promote the unique promotion activities of the whole city.
The classic glamour department store will be on sale in the city.
Clothing and makeup to launch Christmas Department
For girls who love beauty, it is essential to have fashionable and bright equipment in such a joyous and lively holiday.
For this part of the consumer, many brands launched their Christmas series new products in the Christmas season, and clothes intentionally and unintentionally add snowflakes, reindeer and other changeable graphics in the pattern, and the colors are often used in traditional colors such as red, white and so on.
For example, E-LAND red sweater's sweater coat, ES, La Natsu Bell's snowflake cloak and so on, all play the Christmas recommendation price, let the girls show their Christmas magic at Christmas Carnival Night.
These costumes attract Miss Zhang's eyeballs. In her words, "everyone loves beauty, and beautiful and bright combinations make me feel like I want to go to a brand store."
In addition, according to the sales staff, L'OREAL and AUPRES also launched a series of make-up products. L'OREAL has added 24K gold powder to the new series of lipsticks to brighten the lips, while AUPRES has added sparkling sequins in eye shadow and mascara. The whole body of gold color packaging is shining in the makeup bag of Christmas makeup.
Before Christmas, the restaurant industry is a highlight of the Christmas economy besides discount sales.
A few days ago, reporters visited several shopping malls' dining floors and learned that in order to welcome the upcoming festivals, apart from dining rooms in every corner with a Christmas tree and a new decoration, most restaurants also followed discounted information on the activities of the shopping mall. Most of the restaurants also set up the "Merry Christmas" background music, revealing a strong Christmas atmosphere. Some "foreign restaurants" had already started the meal coupon preferential activities, and also launched the "Christmas Package", "couples package", "Christmas buffet dinner" and so on.
According to the manager of a western restaurant, the whole restaurant industry attaches great importance to Christmas every year, and this year is no exception.
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