Adidas'S First Network Authorized &Nbsp; Name Shoe Library Called For Genuine Products.

Recently, Adidas sports (China) has signed Adidas's first China Network with the famous shoe library network technology company.

With the vigorous development of the domestic footwear B2C industry in recent years, the emergence of the billion level network sales platform has trained a strong new force.

"According to the strategic development plan of Adidas in the Chinese market, it is a firm policy to speed up the expansion of domestic online sales channels," said Adidas head of e-commerce in Greater China.

Against this background, we think the shoe store is a competitive, all network layout, footwear retailer with good development prospects.

Moreover, the reputation of the shoe store in electricity business is also valued by us.

After market research and professional assessment, we chose the shoe store as China's first network sales authorization partner. "

Choosing to cooperate with the famous shoe store, Adidas is undoubtedly taking a "fast train". It can quickly integrate into the rapid development of China's large scale online shopping market in a relatively short period of time, using the effective resources of the shoe store, and the people in this industry evaluate Adidas's hand in hand with the shoe store.

The famous shoe store obtained Adidas's first network sales authorization, which is of far-reaching significance to consolidate and enhance the position of the shoe store in China's footwear B2C industry.

Simply selecting the first authorized shoe store from Adidas itself has proved that the shoe store has the undoubted status of the king in the Chinese footwear B2C industry.

"We have been striving for brand authorization, and today's authorization from Adidas is a full affirmation of the" genuine goods "of the shoe store, which is the inevitable result of team struggle.

Xu Songmao CEO, the famous shoe store, was very impressed by the interview.

On the 18 th of this month, we will welcome the 3rd anniversary anniversary shoe store, which has grown into a leader in the domestic footwear B2C market in a short time.

In October and November, the most influential two big promotion activities in China were the famous shoe store as the first business to break through 1 million sales in the QQ mall, leading by far. On the same day, the sales volume of the shoe store was more than 25 million yuan, the record of 1.5 pairs of shoes sold every second.

The performance of the two largest B2C platforms in China has firmly guarded the position of the famous shoe store in the industry leader.

Whether it's the old and new business of electric business, it seems to be shrouded in the shadow of "severe winter" in recent years. The fundamental reason for this industry's cold winter is the blurring of the essence of Commerce in China's e-commerce industry.

"Unlike traditional enterprises, e-business enterprises can not be divorced from basic commercial values such as brands, products, services, supply chains, etc.

We have always believed that the shoe store is just a retailer, and the shoe store is hand in hand with Adidas. It is only insisting on the business philosophy of the "shoe bottom" to the bottom of the brand.

In Xu Songmao's view, B2C enterprises should have removed the impetuosity of the Internet and returned to the true nature of business.

If this is stuck, you don't have to be afraid of the cold winter.