Excellent Booth Design Adds Luster To Corporate Image.

Booth design is the facade of exhibitors, and it is related to the image of your exhibitors.

As more and more export enterprises go out of the country and go abroad

Booth design: overall attack or outstanding personality?

Because of the different forms of exhibitors' participation in overseas exhibitions, some of them participate in exhibition groups, and some represent enterprises alone. Therefore, there are different trends in the design of exhibition stands.

The collective exhibiting enterprises often carry out the booth design as a whole, highlighting the professional image and the overall external image.

For example, the exhibition organized by the China Council for the promotion of trade promotion (CCPIT) will build a large Chinese Pavilion in the exhibition hall with Chinese symbols, highlighting Chinese characteristics and innovative designs in architecture, lighting and decoration.

According to Tian Tien, who is the exhibition information office of China Council for the promotion of trade, the exhibition design company has unified design for the exhibition hall according to the product characteristics of each exhibition, but exhibitors can arrange their own layout in terms of exhibits and layout.

The Cologne International Exposition Shenzhen representative office helps the enterprises to display, and also wins the overall image in the booth design.

As a representative of the Cologne exhibition, he will recommend the company to enhance the image of the exhibitors.

They will recommend and liaise with the exhibition planning companies for unified planning and design.

"The overall design is more imposing and the cost is more economical."

Mr. Hua said.

In particular, different exhibition organizations have organized different Chinese enterprises to participate in the same exhibition. They should also coordinate with each other to unify some basic factors, such as the tone of color, and so on, reflecting a national image.

In this regard, Mr. Zhang Weixiong, general manager of Hk Exhibition Services Ltd, agrees very much.

He believes that the exhibitors in mainland China are still better organized in the name of the national group, and the target is quite obvious. Those who want to find Chinese products will go directly to the Chinese product exhibition area.

"If you are a family, it will not be easy for him to find you."

He said.

Sometimes, although the exhibitors in mainland China sign up individually, but because of the large number of Chinese enterprises who have signed up for the exhibition, their companies will also concentrate the exhibitors in one area, and have a unified image in the exhibition to facilitate buyers who are interested in Chinese products.

In this case, "we will decorate the decoration company free of charge to make some uniform arrangements for them, put them together and add some decorations with Chinese characteristics."

In this way, when organizing external publicity, the exhibition organization can also publicize the form of Chinese exhibitors.

Mr. Zhang emphasized.

But many exporters are willing to design their own booth at the exhibition.

"This will give prominence to the image of individual individuals."

Mr. Sun Wei, deputy general manager of the industrial control group, thinks so.

In fact, there are ten exhibition pavilions in a fair, with hundreds of exhibitors and customers can not see them one by one. "Therefore, we should consider the key points in design and layout, such as brand logo, company logo, company name, company strength and service."

Mr. Fan Xiaoning, director of marketing of the group, said: "the exhibition is concise and there is no need to introduce products. The aim is to enable buyers to leave an impression in the shortest possible time."

Of course, this requires overall planning.

In this regard, Yan Xiang relies on his own designer.

At the exhibition in Hannover, Germany in 1999, they also made some dynamic designs in order to attract buyers.

Mr. Fan said that because of the larger space of the exhibition and the higher position on the top of the booth, the designer deliberately arranged a cube with a company logo on top of the booth, and kept rotating.

"Because the location is high and dynamic, we can see this sign far away.

In the layout of exhibits and display tools, customers should also be able to see the product or content that you most want him to know when they arrive at the booth.

Mr. Fan said.

Speaking of the design at that time, Yi Yiping, chief designer of marketing department, said, "our design principle is to highlight the key points we want to highlight with a simple and clear design style."

For example, at the 1999 Hannover exhibition, their booth design was dominated by simple color blocks, and the colors were bright and quick to win.

Miss Yi proudly said: "at that time, the overall atmosphere of the exhibition hall was rather low-key, and the patterns of many pavilions were rather messy. Most exhibitors used the frame structure of the booth design, while our main tonal was brighter blue, with only one exhibition hall in it, and the booth was quite prominent.

This will easily attract buyers' attention and leave a deep impression on them.

How to highlight individuality in booth design is related to the purpose of exhibitors in export enterprises.

If the purpose of your exhibition is to promote the brand and promote the image of the company, we should highlight the logo of the company and the brand name of the product.

Mr. Fan said, "there are three principles in the selection and layout of products. One is to select products that can represent our R & D level and capability and to be in the leading position in the industry. Two, we choose the products that the local market needs according to the development trend of the target market; three, we choose products that represent the characteristics, technology and image of the enterprises."