Domestic Sportswear Brands Are Facing A Headache Of Overstock.

Because of the obvious seasonal and fast updating of clothing products, how to deal with the increasing number of products?

In the first half of this year, Lining's inventory reached 992 million yuan, an increase of 186 million yuan compared with the beginning of the year.

It also announced that it would spend about 300 million yuan on the sale of "unsold products" to distributors. It is expected that the group will need to reissue in the next two years.

XTEP's stock explosion is even more serious.

At the end of 6 2011, inventory was 887 million yuan, up 424 million yuan or 91.77% compared with the same period last year, of which the product increased from 4 yuan to 474 million yuan at the beginning of the period, increasing 4 times.

In a semi annual report, XTEP pointed out that the first half of the year's footwear and apparel products were more than 2000 and 2700 design styles respectively.

In the continuous introduction of new models, how can XTEP complete nearly 500 million yuan inventory digestion?

Account of sporting goods enterprises

The dilemma of sporting goods stocks such as Lining and XTEP is not without historical reference.

In fact, Nike, ADI and other sporting goods "originator" also encountered high inventory trouble.

In 2008, as a sponsor of the Beijing Olympic Games, Adidas was overoptimistic about the market and increased its production scale. Unfortunately, it suffered from the global economic crisis after the Olympic Games.

It took Adidas more than two years.

Chinese sporting goods companies used to expand their channels too fast. In recent years, franchisees have largely digested their stock, rather than expanding orders, and intensified competition with foreign sporting goods providers, causing the biggest adverse prospect.