Haining'S Three Pillar Industries To Achieve Full Coverage Of Provincial-Level Regional Brand Names

Recently, "Haining home textiles" has won the "Zhejiang regional brand". This is the third "Zhejiang regional brand" that Haining has acquired after the warp knitting industry and leather industry.

Up to now, the three pillar industries of warp knitting, leather and home textiles have all successfully established the "Zhejiang regional brand".

As of December this year, Haining has accumulated 59 famous brands of regional brand names, and the competitiveness of the regional dominant industries has been significantly enhanced.

Warp knitting, leather and home textiles are three traditional industries in Haining.

In recent years, Haining will foster the creation of regional brand as upgrading entity.

In order to enable the cultivation of regional famous brand work to be carried out, the Haining municipal government has set up regional famous brand work for three consecutive years in the "government work report". It has promulgated 45 policy incentives for speeding up the pformation and upgrading of the economy and defining the quality and strong city construction, which stipulates that the provincial regional brand award is 200 thousand yuan.

At the same time, we also set up awards such as mayor quality award and standard innovation contribution award.

Taking measures to improve the quality of enterprises and promoting industrial upgrading is the second focus of Haining's efforts to cultivate regional famous brand.

According to the policy guidance of brand cultivation, the Haining municipal government has formulated the three year plan for famous brand cultivation, highlighted the leading role of famous brand names in enterprises, promoted the cultivation of regional brand names, improved the gradient cultivation system, established the corporate brand cultivation echelon catalogue, and carefully selected 150 enterprises to be included in the planning list.

At the same time, we encourage and guide enterprises to establish modern management system, formulate the three year cultivation plan of the government quality award, select 30 enterprises to be included in the three level government quality award, cultivate and create the plan, take the training of outstanding performance management as the means, guide enterprises to adopt advanced quality management methods, and improve the management level and brand management ability.

At present, there are 4 famous Chinese brands and 12 famous brands in Zhejiang in the three major industries of the city. 1 enterprises are listed as innovative enterprises in the province, 1 enterprises are listed as provincial innovative pilot enterprises, and 3 R & D centers are rated as provincial-level high-tech R & D centers.

In the three industries to foster regional brand, Haining pays attention to improving the construction of all kinds of service platforms.

First, set up a platform for education and training, strengthen cooperation between schools and enterprises, and solve the worries of talents in enterprises.

Haining warp knitting industrial park and Jiangnan University, Donghua University and other co sponsored various training courses in warp knitting technology.

Haining Home Textile Association and Zhejiang Sci-Tech University, Jiaxing University, Changzhou Textile Garment Institute and other personnel training platform, to pport foreign trade business, merchandiser, design and other professionals, so far, more than 300 college students serve in Haining home textiles.

The Haining Leather Association organizes various types of training to train high-quality talents and management teams for enterprises in industrial clusters.

The two is to establish an exchange service platform to solve the problem of enterprise information.

At present, the warp knitting industrial park has established 3 professional websites for warp knitting industry, dedicated to information services in warp knitting and related enterprises.

Leather industry makes full use of Haining Leather City online trading center, promotes products, releases information, and provides information consultation and e-commerce services for enterprises.

Xu Cun innovative service in home textile industry base has set up R & D center, product testing center, education and training center, information center, etc., to promote resource sharing among home textile enterprises.

The three is to establish a testing and testing platform to solve the technological problems of enterprises.

The newly established quality inspection center of Zhejiang warp knitting products, which provided supporting services and technical support for warp knitting and home textile enterprises, successfully passed the accreditation and expansion assessment of the CNAS National Laboratory Accreditation of the China conformity assessment committee, and the assessment and evaluation of the qualification of the Provincial Quality Supervision Bureau. The certification items reached 71 categories of products and 366 method standards.

The new state-level leather quality supervision and testing center provides strong technical and intellectual support for leather enterprises in tackling key problems in science and technology, product testing, alliance standard setting and implementation, cultivating and creating regional brand names, and upgrading industrial pformation, which boosts the overall competitiveness of regional industries.