Transformation Of Domestic Sales, Network Sales As A Breakthrough For Marketing

In the first 10 months of this year, the clothing industry in Shaoxing realized sales revenue of 3 billion 874 million yuan, of which 330 million of foreign trade was exported.

According to the 1:6.4 exchange rate conversion, Shaoxing clothing exports accounted for 54% of the total sales revenue, while domestic sales increased to 46%. Shaoxing County garment industry realized a structural pformation from the unique export market to the "internal and external sale".

From export to national distributor

As we all know, clothing manufactured by Shaoxing county has always been mainly exported. However, because of its OEM processing, the bargaining power of products is weak. Many enterprises are operating in small profits. Especially after the subprime crisis, the foreign market is stagnant, and the cost of domestic labor and raw materials is rising.

To this end, the pformation from export to domestic sales has become the only way for many garment enterprises.

At present, Shaoxing's clothing enterprises seize the opportunity to test the water network sales, set up a clothing monopoly store on the Internet, sell their own clothing products and become a breakthrough in opening the domestic market.

Clothing companies online shop

Enter the domestic market

Zhejiang langshar Wei Di Clothing Co., Ltd. is a famous Shaoxing county.

The same is the production enterprise, similarly sells its brand on-line, "the eastern ship" carefully selected more than 10 net shops to cooperate, sells its "U. U. FOX" leisure men's clothing.

"Sales of online stores are good," said Zhang Libiao, general manager of Dongfang warship clothing. Since this year, the net sales have accounted for about 50% of the total domestic sales, and the trend has gradually increased.

Reporters learned that many clothing enterprises in Shaoxing county this year quietly test the water "shop" business.

In this regard, the industry believes that online shop less investment, low risk, Shaoxing clothing enterprises to expand the domestic market, a "springboard".

Low investment and low risk

Profits are relatively high.

The export of OEM, many enterprises are small profits, or even no profit.

Under this pressure, Shaoxing clothing enterprises create their own brand and expand the domestic market.

However, it is not easy for garment enterprises to open up the domestic market. How do garment enterprises in Shaoxing County just start to survive in the old clothing enterprises in China? Online shopping mall has many advantages such as small investment, fast sales, low inventory and so on. It can also expand the brand influence and become one of the domestic marketing modes favored by Shaoxing clothing enterprises.

"The same product, net sales, net profit is 10% higher than that of physical sales," revealed by a man's clothing manufacturer in Shaoxing county.

The operator said that even if faced with the sale of entities such as agents and wholesalers, enterprises need a lot of operating costs, such as personnel management and exhibition layout, while online stores only need to invest in selling software or shop stalls. These costs are greatly reduced compared with the former, which are all direct profits of enterprises.

At the same time, there are garment enterprises, clothing enterprises.