• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Traditional Brands Do B2C, Which Is No Longer The Fate Of Existing Channels.

    2011/12/24 9:35:00 9

    Traditional Brand B2C Channel

    Chatting with a boss of a state-owned enterprise, he talked about how state-owned enterprises operate e-commerce projects, in which traditional industries are marching and following.

    Operate

    In the process of B2C, how to avoid conflicts with traditional channels, I hope I can give some professional suggestions and effective solutions.


    In fact, I have been thinking about this question for a long time. During the WAL-MART marketing department's promotion of China's B2C project, I also studied some practices of the US WAL-MART in operation of B2C. The US WAL-MART has officially increased its strength to enter B2C's operation in 03 years. The website is: walmart.com, it took two years to establish Sitetostore's operation mode.

    Sales volume

    It is second only to Amazon and has successfully defeated some large and medium-sized vertical categories.

    Retailer

    Such as Toys R & D's B2C business.


    In fact, the B2C practice of WAL-MART in the United States follows the traditional "offline centralized mode" of its offline stores, and lets each single store participate in it, giving play to its initiative and enhancing its sense of participation. As a result, the whole B2C business not only conflicts with single stores, but forms complementary resources, and promotes customer loyalty and service efficiency through the new network sales channels, further reducing costs and establishing a new quick response mechanism.


    From this point of view, the so-called "conflict" that Chinese traditional industries have been discussing for many times is that headquarters does not "lazy", and it is bound by the B2C operators of non-traditional industries in the operational thinking. Instead of letting franchisees and direct stores directly participate in the construction and operation of the B2C platform, this kind of Internet users' inertia operation ideas lead to "human conflict", without being aware of themselves.


    So in my view, one of the best ways to resolve conflicts is to involve all parties involved in conflict to the B2C platform that produces conflicts.

    In fact, this can be achieved through simple technology, that is, the centralized "single store" supply chain system.


    Popularly speaking, the shops in each district or city choose their own products according to their own differentiation, take pictures, add their own characteristic description on the standard commodity parameters, and the B2C platform also reflects the customer service and contact ways of the offline stores. What headquarters wants to do is to regulate and guide the orderly network competition and differentiated operation of each shop, so as to solve the conflicts between stores and stores in the network operation.


    After all, the cable store itself will operate differently according to the crowd characteristics of the business circle. Of course, these differences are based on standardized store decoration, commodity structure, customer service and distribution system. Many of their differences are commodity structure and promotion mode. Some of them are slightly different in pricing standard, and customer service is different under the standard.


    Therefore, if WAL-MART has good operation skills training in the network operation process, it will quickly adapt to the channel characteristics and sales mode, and actively cooperate with this kind of efficient sales mode to drive the growth of single store sales under the line.


    Even when headquarters are promoting B2C platform, they can also invest in traditional media publicity expenses and share promotional expenses with different stores. New brands can even regard such B2C as a marketing support for offline stores.


    More often, headquarters will continue to operate B2C e-commerce projects with the support and platform role, so that conflicts will naturally evolve into symbiotic new channel relationships, enhance the relationship with offline channels, enhance the loyalty of franchisees and distributors, and enhance the enthusiasm and enthusiasm of Direct stores.


    If, according to the sale of some traditional brand businesses to e-commerce channels, the most influential and highly responsive ones are those managers who, in the absence of experience and talent accumulation, are the B2C of many traditional brand businesses under such circumstances.


    First of all, we set up an e-commerce department at headquarters, and then excavate some talents of pure B2C company to be responsible for the formation of team operation, including the re selection of commodities, photography, website construction, commodity shelves, logistics and distribution, etc. of course, there are not many relations between these works and the existing offline stores, and even many offline stores do not know the online stores that they sell on the Internet, or they themselves sell online or sell to other online stores without the approval of their headquarters.


    In such a relatively separate two systems, this conflict can not be avoided.

    In fact, this practice also deviates from the traditional business practice. In the dealer conference I attended, the headquarters and distributors or direct stores and franchise managers always showed a concord of advance and retreat and life and death.

    In the field of electronic commerce, this kind of "advance and retreat" and "life and death" seem to be gone, but on the operational level, there is a contradiction between them. This phenomenon requires the deep reflection of the traditional brand: is the idea deviated from the correct business direction and is fooled by the "electronic".


    In my opinion, the traditional brand B2C is not the life of the existing channels. This is different from the new B2C website. They call it "the burden of no traditional line shop". It is not pleasant to hear that they have no resources and assets of the shop. Under this premise, they must act as "revolutionaries" and strive for their own interests and development opportunities.


    If the traditional brand business is also influenced by such a train of thought, the final result is likely to be "killing one's own life".


    Figuring out the background of the conflict and the reasons for such a background, then the solution has come back to the "best way to solve the conflict" is to allow all parties involved in the conflict to participate in the platform for conflict (B2C).

    • Related reading

    柒牌終端空間視覺體系升級

    channel management
    |
    2011/12/23 15:26:00
    11

    Lewis&Nbsp; Walt Handmade Ballet Shoes Stationed In Beijing Jun Tai Department Store.

    channel management
    |
    2011/12/23 11:50:00
    15

    Home Textiles: Channel Construction Should Be Diversified And Hierarchical.

    channel management
    |
    2011/12/23 9:15:00
    14

    海口免稅店開張 阿瑪尼等國際大牌上架

    channel management
    |
    2011/12/22 16:38:00
    26

    Lining Opens Online Stores In The Us To Explore Overseas Online Channels

    channel management
    |
    2011/12/22 16:31:00
    9
    Read the next article

    China'S Menswear Brand &Nbsp, Rising On The Road Of Clothing Power

    In the fashion industry, men's wear is far less colorful than women's clothing. The speed of fashion change is far less than that of women's clothing, but men's clothing is always the rock in the clothing industry, and it's the half of the clothing industry in the fashion industry.

    主站蜘蛛池模板: 久久久www免费人成精品| 国产一级在线观看| 亚洲入口无毒网址你懂的| 99RE66在线观看精品免费| 深夜福利视频导航| 在线视频你懂的国产福利| 亚洲高清免费在线观看| 99麻豆久久久国产精品免费| 男人女人做a视频| 在线看欧美三级中文经典| 亚洲永久精品ww47| 100款夜间禁用b站软件下载| 欧美变态柔术ⅹxxx另类| 国产精品19禁在线观看2021| 亚洲av无码一区二区三区观看| 国产私拍福利精品视频推出 | 少妇一晚三次一区二区三区| 动漫人物桶动漫人物免费观看| 一区二区三区影院| 激情按摩系列片AAAA| 国产香蕉一区二区在线网站| 亚洲国产成人久久综合一区77| 亚洲成a人片在线观看精品| 日韩欧美亚洲精品| 国产l精品国产亚洲区在线观看| 中文www新版资源在线| 男女肉粗暴进来动态图| 国产韩国精品一区二区三区| 亚洲乱码一区av春药高潮| 91香蕉视频成人| 操动漫美女视频| 免费看片免费播放| 91亚洲欧美国产制服动漫| 欧美jizz18性欧美年轻| 国产偷久久久精品专区| 上原瑞穗最全番号| 男人边吃奶边激烈摸下面的视频 | 四虎在线最新永久免费| www.色午夜.com| 欧美日韩一区二区成人午夜电影| 国产日韩精品欧美一区喷水|