More "Spelling" Less, The Promotion Is A Little Tired

On Christmas Eve, the big commercial areas in Shanghai have long been permeated with a strong Christmas flavor, and the citizens are shopping, gathering and entertainment.

Reporters saw last night that the popularity of shopping centres in the core business circle was better than that of the ordinary weekend.

At nine o'clock last night, reporters came to Xujiahui business district, and saw many shopping malls had already hung up all kinds of Christmas.

Reporters at the two floor of Hong Kong Plaza, a snowshoe brand shop is crowded with consumers who are picking boots. There are also about two meters long "long dragon" outside the shop.

Due to the worry that the number of people in the shop is excessive, the shop assistants even set up fences to restrict the flow of passengers.

"So many people queuing up will not be a discount on the Christmas Eve special price?" many customers passing by asked suspiciously.

The clerk said that the brand did not offer any discount activities, even the Christmas limited boots had been launched a few days ago.

"On Christmas Eve, it's normal to pick more people."

In addition to the brand, the reporter saw that other clothing, shoes and branded shops were also overcrowded.

Although the popularity of the shopping mall is quite high, there are not many people who carry the big bag of "spree results".

Many consumers say that since the beginning of December, the promotion of many shopping malls has been staged in turn, so there has been a promotion of "aesthetic fatigue" on Christmas Eve. Shopping is not shopping for shopping, but has become the main way to experience the festival atmosphere.