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    Year-End Fake Products Emerge In An Endless Stream Of &Nbsp; Step By Step, Change Shoes To Help Combat Counterfeiting.

    2011/12/26 11:22:00 13

    The offence of counterfeiting and selling fake goods has always been abhorrent, though the state and related department We must persist in carrying out actions against counterfeiting and shoddy and infringing intellectual property rights, but some mercenary businesses and hawkers are still desperate to gain huge profits. In particular, at the end of the year, most people began to purchase new products, so some criminals also had the opportunity to take the clothing, shoes and hats as the necessities of life, and became the "Shanzhai" hit area. Recently, a news report was noticed. Hunan farmer Lee was sentenced to 5 years' imprisonment and a fine of 21 million 510 thousand yuan for selling fake "Ordos" and "Heng Yuan Xiang" brand sweaters. This is widely spread on the Internet, among which the penalty for sky high price is a hot topic. According to the law enforcement department, the punishment results will be achieved according to the ability of the parties concerned, which is more of a deterrent effect, so that those who are addicted to the market of money will lose their way and go to the right way to become rich.


    Fake and shoddy commodities have always been a constraint. market The most important factor for healthy development is that low prices affect the standard sales of genuine products, disrupt the order of normal business activities, and damage the reputation of brand businesses. consumption It is harmful to the legitimate rights and interests of the users and even their physical and mental health. Therefore, it is necessary for all stakeholders to participate in the market transaction to support the fake rights protection. In the shoe market, the long-standing cottage brand shoe products are still active, similar brand names, trademarks and other counterfeiting techniques, even experts are very difficult to see through this trick, so new shoes such as glue, fade, damage and other quality problems emerge in an endless stream, "Three Guarantees" and other security commitments can not be reached, which led to a high rate of complaints about footwear consumption. In the homogenization of the footwear industry, the emergence of fake and inferior commodities has undoubtedly aggravated the plight of the shoe enterprises in the competitive market. In the face of the grim situation, the shoe enterprises should not only cooperate with the relevant organizations to raise the trend of counterfeiting, but also enhance the core competitiveness of the brand.


    Wuhan step shoe industry development Co., Ltd., as one of the most outstanding enterprises in the industry, took the lead in the first shot of "playing fake", issued a statement and a method to distinguish the authenticity of the products. At the same time, we have carried out good cooperation with the Public Security Bureau, the Bureau of industry and Commerce and other departments, reported the evidence collected according to law, actively cooperated with the arrest action, and effectively cut off the capital chain of selling and selling fake products from the root cause. After a period of efforts, some of the counterfeit suspects of the brand products have been punished, and there are more and more behind the scenes manipulators. Step by step shoe industry will be caught in the embarrassing situation of being "Shanzhai", because its independent research and development production has been a great success in the market, and its products have been exported to Europe, America, Japan and Korea, and other countries and regions. Such market performance has also made the manufacturers of counterfeit and shoddy products see business opportunities, plagiarizing and plagiarizing the intellectual property rights and product styles of their shoes, so as to make profits in the form of "brand name".


    In order to protect the rights and interests of consumers and investors, step by step shoes have been resolutely lifted up, and the whole shoe industry has entered a fair and benign competition field. Step-by-step shoes have a new type of practical "zipper shoes" intellectual property rights, and the patent application (patent number ZL200920115831.8), which is the other Shanzhai brand can not have, to achieve a multi-purpose, free matching function, changing people's impression of traditional footwear, is recognized by the global fashion people the most popular, the most dazzle cool shoes. The strong core competitiveness has laid the market position of changing shoes better. Its rich shoe classification is to meet the needs of consumers in various occasions. Leisure, sports, fashion and round face, pointed head, tie, magic stickers and other face changing shoes make the brand more colorful. In addition, the nanny shop service business mode has also made many investors achieve the dream of starting an undertaking and won a lot of fruits in the market.


    With the support of the market, we have made great success in changing shoes. Therefore, we need to set an example to protect those who are around the survival of the enterprise. Only by protecting their rights and interests, can we really remove those cottage changing shoes from the market, and continue to provide superior resources and expand the strength of enterprises, so that we can take the lead in this competitive footwear market.

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