"Million Monday": The Last Frenzy Of Consumption In The US After Christmas Season

The traditional American holiday is "black Monday" after Easter. Retailer It is expected to reverse the whole year's sales performance, but after Christmas, there is also such a day for consumers to rush to the streets. It is "million Monday".

Americans who are unemployed at home are attracted by sales promotion advertisements and want to see what is the third busy shopping day in the holiday season. Consumers found a discount sale on Monday after Christmas. commodity All kinds of transactions can achieve a good performance price ratio.

Chain stores also hope to enter shopping malls. Shopping After sending out a lot of Christmas presents, they may sell themselves gifts for compensation and give a million gifts to retailers.

On the Christmas Eve Monday, most retailers still rely on the discount sale and the "stunt selling" gimmick to attract consumers.

In 2010, chain store retailers spent 62 billion dollars in the last week of the year, accounting for about 12% of the holiday shopping season sales, and this was a situation that blocked many shoppers from shopping.

From "offline" to online craziness

Johnson, President of Customer Growth Partners, said that in 2011, retailers will refresh their record last year, and expect retail sales of about $72 billion in the second shopping season.

After seeing the scenes of big shopping malls and crowded stores in the discount stores, Johnson predicted that only in the second season of shopping, the sales performance of retailers would be up to $29 billion a day on Monday alone, or even more than the retail sales of $27 billion on "black Friday".

Even in some areas, a large number of shoppers emerged on Monday morning, such as the Michigan Avenue in Chicago, which is more lively than "black Friday" in Michigan.

Internet shopping is also very popular. Especially on Christmas day, when many stores closed doors, American curtilage houses stayed indoors, so as to simply click the mouse and easily complete the shopping order. On the Christmas day, the online store of Target Corp in Taghit, the US Department store, set aside $10 in the online trading of $50, so who can live in HOLD?

Data show that on Christmas day, online Internet sales increased by 16.4% over the previous year, which is 10% higher than that before 3 p.m.

Confidence and the improvement of employment

National Retail Federation (NRF) expects sales of the holiday shopping season to grow by 3.8% over the same period last year, and record another 469 billion 100 million dollars. Although the increase is less than last year, it is still stronger than before.

University of Michigan (Thomson Reuters/University of Michigan) recently released a report that the US consumer confidence index of University of Michigan in December was 69.9, the initial value was 67.7, the former value was 64.1, and consumers had rebounded to the level of August this year, and their confidence in the improvement of the current situation and future expectations has increased.

Meanwhile, there are signs of improvement in the US job market. Data showed that the number of initial jobless claims in the United States in December 17th dropped unexpectedly to the lowest level since April 2008, indicating that the US employment market is accelerating recovery.

The improvement of consumer spending has also boosted US economic activity. "Million Monday" will become the last craziness in 2011: consumer craziness, "retailers" crazily "accumulate money".