The Original Price Of Shopping Discount Has Risen By &Nbsp;

Introduction:

New year, Spring Festival, Valentine's day, discount, rebate, lottery, low discount, spend all the time.

On the eve of every festival,

Festival is not only a "money making day" for businessmen, but also a carnival day for many shoppers.

Story

The original price is more than 700

For a while more than 900

The only thing that Xiaowei, who just got paid for work, is hanging around the shopping malls at weekends or holiday shopping malls. "Amoy" clothes and shoes that he likes and cheap, "wages are not high enough to buy at a discount, economical and practical."

Just after the fall, she wanted to buy a pair of single shoes, tried a pair of naked and ankle boots, the waiter told her the original price was 728 yuan, after playing 40 percent off, 436 yuan, she felt a little expensive, hesitated for a moment did not start, "friends say national day, anyway, do not rush to wear, then it can also be cheaper."

In the meantime, she came to see it several times. When the National Day arrived, she saw a 50 percent off discount on the same brand in another shopping mall. "Although it is only ninety percent off, it is still comfortable to be cheaper.

But the waiter told me that this pair of shoes finished 475 yuan, I was blindfolded, the more expensive, the more expensive, but the waiter said I was wrong, the original price has been 900 yuan, but I have seen a few times.

Before shoes, she and her colleagues went to a shopping mall to buy a down jacket. The shopping guide showed a price tag of 998 yuan for trying on the down jacket of their colleagues and asked if they could discount. The guide said, "no discount, but the clothes are actually cheaper. The price of the hanging tag is still more than 1300 yuan before, because the temperature is slow down, and the sales volume is bad. The company has just adjusted the price, which is equivalent to 25% off."

The two people were stuck. "This tag price can be changed at will. We bought the clothes tag but lost it.

If they first change the price of the tag and sell it to us at a discount, it's not without a discount. "

Xiaoli found that there was something else in the sale of the season. Wei found that a new sweater was on sale in a shopping mall. She spent 180 yuan to buy it, and then patronized it when she changed her season. It turned out that the product was still listed and marked 50 percent off, and the price was 358 yuan, and the price of 50 percent off was only one yuan less than that she bought.

Reveal secrets

Seasonal discount, which may be mixed with labelling goods.

Girls have such an experience: looking at a beautiful coat, the price is too high to be daunting, "it is better to wait for another season to buy, it can save hundreds of."

This is the case of Ms. Lu, who looks at a brand of a woolen coat. The original price is more than 1800 yuan. It is too expensive to buy it. When it comes to the 50 percent off handling of the season, she is happy, but after careful examination, she finds that many details of the coat and fabric feel are different from those sold at a positive price. "Is it a shoddy shopping malls?"

Mr. Lin, who has been doing many years of clothing agency business, told reporters that during the season clearing, there will be some merchants selling some labelling products mixed in genuine products. "First, when sales are large and inventory is large, the two is that some unruly agents will make some of the best selling products for local processing plants in order to gain higher profits. If they sell the tag, the 50 percent off profit will be considerable."

Ms. Lu, who runs the garment factory in Zhengshang Road, Zhengzhou, told reporters that occasionally the factory will do the foundry for the brand clothing. "The other party brings samples, we do it. In trousers, the top 100 yuan can be done, and the most expensive material is not more than 150 yuan, but the price of the yard must be designed, publicizing, returning rate and so on, which is of great value."

Mr. Lin said that such a garment actually has a complete industrial chain, and brand clothing is part of it. Online shops do more, "orders clothing factory processing - tag, packaging bags - sales."

According to Mr. Lin's phone call, the reporter contacted a company specializing in making clothing tags and packaging bags. A person in charge of the brand name said that as long as there were samples, they could imitate all brands of tag and packaging bags, and the cloth labels on clothes could also be done. "A large quantity of a set of tag four or five cents, a bag of about 2 yuan."

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Analysis

Regular brand goods are below 30 percent off

Basically, there is no profit.

Ms. Huang, director of Investment Department of Zhengzhou golden bazaar mall, counted out an account for reporters. Now the price of brand clothing is about 55% off, and the smaller one is between 3.5~3.8.

Zhengzhou's current shopping malls are generally drawn around 20%. Taxes and salaries and so on account for 6%~8%, which add up to at least 60%~75% of the cost. If the discount of merchants is less than 30 percent off, there is little profit.

"This is why the good brands are not discounted or the discount is very low. Shopping malls do most of the activities in the form of coupons. One is the lower cost. The two is to store the purchasing power in the mall and make the profits lower, so that customers can buy more."

MS Wong said.

Mr. Wang, director of a large chain store in Zhengzhou, said: "shopping malls are rushing to take part in activities to make profits.

Because of low profits, many businesses will lose money. This is also the reason why the mall brand changes more frequently at the beginning of the year, and some good styles temporarily retreat.

remind

Caution in discount shopping

Make clear the original price and prevent it from flickering.

The price of commodities will change for a while, sometimes the more discount, the more expensive. Which price should consumers take?

The left director of the Zhengzhou Municipal Bureau of price regulation said that according to the provisions of article seventh (1) of the provisions of the prohibition of price fraud, the "original price" referred to is the lowest paction price that the operator has traded in the trading place seven days before the price reduction. If there is no paction price in the first seven days, the original price of the paction will be the original price before the price reduction.

"Consumers can pay more attention to the price of products. If permitted, you may wish to ask the waiter to produce a recent paction record and discount it with the most appropriate original price to protect his rights. If you find that the price of goods is fraudulent, you should pay attention to retaining evidence, and then dial the price advisory telephone number of Zhengzhou Price Bureau: 12358."

The left director reminded that if the quality of the product is defective, you can dial 12315 for the Consumer Association.

Henan Business Daily reporter Zi Lili Qi Yaqiong