Chinese Cottage Blows To Luxury Paper Bags
For a long time, the ability to display GUCCI (Gucci) and Chanel (Chanel) shopping bags has always been a factor in attracting Chinese consumers to buy luxury goods.
But now the high-end consumers in China are aware that there is no need to spend thousands of yuan on a bag that can be bought on the Internet with very little money.
According to Chinese media reports, there are
Hermes
(Hermes), Louis Weedon (Louis Vuitton), Chanel, Prada and Burberry (Burberry) and other brand-name brand identification paper bags have become the latest necessities for Chinese online consumers, and most of the Chinese characteristics are that most of the paper bags are cottage products.
According to the report, Wang Xuesheng, a seller on the Internet, sold more than 600 paper bags bearing Louis Weedon brand logo on Taobao website online in the month.
Each bag sells for 3 yuan, about 0.5 dollars.
The media quoted Wang Xuesheng as saying that I used to make paper bags for those who set up their own brands for the shop, but later I found that the paper bags with high-end brand identities were in demand.
increase
。
Wang Xuesheng said that compared with the company that provided genuine shopping bags,
Profit margin
Relatively low.
Reported that he earned about 200 yuan a day.
According to media reports, Prada and Chanel launched pparent plastic bags in summer, which are not popular online, because consumers are worried that their bags are too exposed.
The rise of the cottage expensive paper bag market shows the degree of concern Chinese consumers care about identity labels and the role of brands in China.
Show off is the main reason for the prosperity and development of the luxury industry in China.
According to CLSA Asia-Pacific Markets, the world's fastest growing luxury market, China will soon become the world's largest luxury market in 2020.
Of course, brand buying is not a unique phenomenon in China: Korean consumers have been willing to spend up to $30 to buy Shanzhai luxury paper bags.
Chinese consumers also go to other extremes.
According to media reports, many people ask for fake shopping vouchers when buying paper bags.
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