Marketing Skills: To Make The Guests Cheaper, Not To Sell Cheap.
Women's clothes people understand that the price war is more intense, the root lies in the woman's natural shopping psychology, different from the male, the trouble is good face, buy things more crisp.
High competition brings the pparency of commodity prices, so I hate the price war. The price war must be fought, but it is not a fight to death. Customers will never sympathize with you because you sell at a loss. There is an old saying in our hometown that we do not sell fooled. We only buy it fooled. Customers will never believe that you are selling at a loss, and the weak are not worthy of sympathy.
Unless the price you sell has completely deviated from the normal perception.
In order to quickly arouse customers' desire to buy.
Of course, the customers can be very sophisticated now, so that they can feel that the price that is completely worthwhile is definitely a loss.
A lot of people can't sell their prices and not think about other ways. It's bad. You're hurting your old people.
Customer
And hurt
brand
Old customers are the biggest source of profits.
Harm your old customer is to break the profit source!
A garment sells 129109 or 99, but there is not much difference for customers.
Even if you sell cheap, people still suspect that you have quality problems.
Here is a strategy I found in actual combat, which is the most clothing we sell in physical stores and online stores.
We did a shopping for clothes and trousers. Actually, the wool is still on the sheep's body. Of course, only expensive things are cheaper than anything else. It's logical. The corresponding expansion is done. We put advertisements in the store and write +1 yuan. I think it will be better. 1 yuan is just a token, but for the customers, it is set up the threshold. I am not giving you away. 1 yuan makes the customers feel a great deal of advantage, and this method can raise the customer price of the store.
The key to raising the turnover rate is that you should try every means to make the buyer cheaper.
Instead of selling him cheap things, he won't appreciate it.
Shopkeepers: many times it's not yours.
Promotion
Not enough strength, but a little bit of skill.
Another example is, "100 yuan coupons free, 300 yuan to be able to arrive" and "300 plus 100 minus" which is good, no doubt the former, the latter's feeling to customers is "I have to pay first in order to get a return", and the former is "businesses first pay, then customers choose to buy or buy".
Therefore, the key to doing activities is to take first.
Shopkeepers, in fact, the best marketing is around you. You must be good at finding them. What's the difference between other people's marketing and your marketing? Just like that example, the nature is exactly the same as sending 100 yuan, but it is the nuances of expression that can bring different effects.
We must be good at discovering, being good at, being good at discerning, and zero boiling point ladies' dress here.
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