Digital Word Of Mouth Marketing Helps Shoe Companies To Expand Overseas Markets

"On micro-blog, you can see what they are looking at, what they want to do and what they want to know, which is a huge marketing opportunity." Micro-blog is social life, bringing people digital living space. In today's numbers Marketing In the era, enterprises have been so close to the life people that enterprises should be "service providers of life" and learn to adapt themselves to the survival and development in the service ecosystem.

After entering the micro-blog era, every day, businesses face a lot of criticism from the Internet and micro-blog. Therefore, enterprises with forward-looking vision have organized the "communication management department" and set up the chief communication officer. Such a department is not a simple marketing department, its ideal organizational structure is half higher than that of other departments. Take DELL as an example. department The product is from the product department. Sale Each department drew out a person to take part in the job rotation management of the product communication management department.

Professor Cheng Shian, director of the advertising department of the new school of Fudan University, gave a successful example of Durex's use of digital marketing. She said that today, the popularity of mobile phones, Durex has designed a "BABY" software, if men and women lovers download each other, they can share a child on the phone.

This virtual "child" will have the need of various kinds of simulation, such as drinking milk and changing urine, and so on. In this process, let young couples really experience the scene of raising a child. "Why design such a software? It's safe to use condoms, not to have children, but to know the fun of raising children." In addition, the software has a concept of "zero distance" experience: if two people get bored for a while, they can remove the software, but if they want to play again, the two phones will activate the software once they are rubbed. This conveys the concept of Durex brand: zero distance, very safe. "People who are interested in playing this game may be Durex's potential customers."

The most funny thing about Durex is the online marketing of the "rainy day shoe cover": with the heavy rain in Beijing in summer, online Durex's shoe covers are endless. Various versions have won netizens' smiles after dinner. All of them have buried the trust of "Durex is strong and durable, and the quality is excellent". This is also a successful case of network marketing.

The business community also introduced the digital marketing to their reporters from their own point of view. Statistics show that in the background of the cold shoe market in 2011, the overseas market of some famous brands grew rapidly, and even reached a new high. Admittedly, the digital age has provided great convenience for the word of mouth marketing of enterprises. In Egypt, Ukraine, Chile and other overseas markets, many users are loyal customers of some well-known brands. Among them, the digital platform has great help to users, users and manufacturers.

For example, in Malaysia, Chile, Brazil, Iran and other markets, many brands have their own stores, and netizens are also willing to participate. Both Brazil and Chile have locally registered team operations. Dealers and users are very happy to use the Internet. For example, an overseas dealer joined the dealer network map of the corporate brand, and a few days later, customers voluntarily called to buy shoes.

Management in the digital age is also more convenient than before. It is true that spannational management is difficult before, and now in the era of Internet, spannational management and DMS system are used to communicate with overseas distributors. All intermediate links can be displayed and managed through the network.