2011 The Unexpected Changes In Spinning Clothing -- The Things That Happen To The Export.

In 2011, for textiles

Traditional market worries

Retrospect of events: the impact of the Japanese earthquake

Mutation index

In March 11th, a strong earthquake of magnitude 9 occurred on the east coast of Japan, accompanied by a huge tsunami.

Reporter commented: the outbreak of the Japanese earthquake caused the industry to be caught off guard and cancelled or postponed the fashion activities. The industry began to worry about the earthquake's demand for high-end clothing and luxury goods.

But what is really worrying is that because of the nuclear leakage, there is a panic atmosphere in the Japanese industry, and the Japanese consumer market will be negatively affected.

Surprisingly, the Japanese market did not shrink significantly after the earthquake. The lack of productivity in Japanese domestic enterprises promoted the demand for imported textiles and clothing.

Sales of blankets and towels have surged, while demand for industrial textiles such as respirators has been on the rise.

The demand for functional textiles continues to increase, and the inspection criteria for suppliers' supply capability are more stringent. These two points have become notable changes in the Japanese market after the earthquake.

Event review: US debt crisis triggers alarm

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In August 5th, the international credit rating agency Standard & Poor's announced that the US sovereign credit rating was downgraded from AAA to AA+. This is the first time that credit rating has been "downgraded" in the history of the US credit rating.

The move triggered a wave of waves, causing sharp fluctuations in the market.

Economists point out that even rigid consumer goods such as textiles and clothing will not be able to be independent in the future.

In order to reduce the deficit, the US government will increase taxes, and the disposable income of consumers will be reduced, and consumer goods, including clothing, will be affected.

More far-reaching impact is that in order to solve the problem of unemployment, the United States is likely to reduce imports and expand exports as the main mode of economic growth in the future.

If the United States implements its export strategy to suppress imports, it will inevitably lead to a further rise in US trade protectionism and intensify international trade frictions.

Reporter commented: in the last few months, the weakness of European and American consumer markets caused by the US debt crisis has affected the orders of major textile exporters.

The reduction of orders and price reduction have become the common characteristics of textile and apparel markets in Europe and the United States.

In the 110 China Import and Export Fair held in November this year, the textile and garment enterprises that came back to the exhibition generally sigh that the market in Europe and America is not as good as before, even worse than the financial crisis in 2008.

The pessimism about export trend is spreading in Southeast Asian countries, and the textile industry decision-makers have lowered their overall export expectations for 2011.

Even in the first half of the year, Bangladesh and Vietnam textile producers are quite conservative today. The sharp decline of the European and American markets has led them to cut their export growth to below 10% this year.

Export advantage metamorphosis

Review of events: weakening of cost competitiveness

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Since the beginning of this year, the competition for textile and apparel export orders in Southeast Asian countries has gradually become more and more popular.

Although China still occupies a dominant position in the textile and garment industry in Southeast Asia.

However, due to the rising labor costs and other factors, some of the orders from European and American markets have shifted to lower wage economies such as Kampuchea and Vietnam.

At present, the wage level of a medium-sized textile export enterprise in China is about 100 yuan / day, and skilled labor can reach 150 yuan / day.

In ASEAN countries, the highest hourly wage of manufacturing industry in Singapore is 62.4 yuan / hour, followed by 31.8 yuan per hour in Malaysia, 11.7 yuan per hour in Thailand, and the minimum wage in manufacturing industry is 4.5 yuan / hour.

The sharp rise in China's labor wages has led to more low-cost competitiveness in Bangladesh, Vietnam, Sri Lanka and India, which are in the background of rising raw material prices.

Reporter comments: when the global textile and garment industry is locked in the Southeast Asian countries such as Vietnam, Bangladesh and other prominent labor cost advantages, manufacturing cost seems to be the only yardstick for measuring the competitiveness of the textile industry.

However, the recent weakening of terminal consumption market in Europe and America has made the industry realize that low cost low cost products are not the panacea for arousing the vitality of the industry.

At present, the textile and garment industries in various countries will be affected by economic, financial and political factors.

Under such circumstances, high production efficiency and stable supply are important criteria for measuring the manufacturing capacity of the manufacturer.

To take a closer look, even Southeast Asian countries have become strong competitors in China with the advantage of cheap labor costs.

But it is foreseeable that the textile and garment industry chain is still not perfect, especially due to the limitation of the main technological level such as product design, printing and dyeing, finishing and so on. In the next few years, the comprehensive competitiveness of the textile industry in Southeast Asian countries can not catch up with China.

Review of events: China's brand clothes compete with Russia's market

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For the Russian market with more than 100 million population and less developed light industry, China's textiles and clothing have absolute advantages.

Today, more and more textile manufacturers embark on the development path of their own brands to locate high-end products and seize the new opportunities of the Russian market.

Nowadays, 80% of the businesses in the market have their own brands, and each brand has its own characteristics and culture.

Reporter commented: a country often relies on products to establish a national image.

And the product should win the consumer's trust and the trust of the market with its own brand idea and brand culture.

We can see that the Beijing Zhuzhu Shengshi group, which is mainly exported to Russia, has established more than 100 people's own brand design team, and the merchants of ybao road will also do research with their own designs and foreign businessmen instead of blindly copying them.

The change of China's export commodities has won the affirmation of Russian consumers, and China's textile and clothing brands are also winning the favor of Russian buyers.

High-end manufacturing changes

Looking back at events: small and high-end exhibitions are catching up with Chinese market.

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During the spring exhibitions, the Premiere Vision China fabric exhibition and the Japanese advanced fabric show were "made for China" (Made

For

Changes in China).

At the exhibition, apart from displaying the exquisite fabric of exquisite craft and design, the manufacture of foreign high-end fabrics began to be closer to the localization demand of China.

It includes fabric color cards made for Chinese customers and silk fabrics with peony pattern with Chinese traditional culture.

Reporter commented: in the continuous improvement of China's textile and garment industry, the market needs diversified and high-end fabrics.

But how to grasp this demand is the most important problem for high-end textile manufacturers all over the world.

It is worth mentioning that, this year's PV exhibition and the Tianjin new textile import and Export Co., Ltd., sponsored by the advanced fabric exhibition in Japan, more and more foreign manufacturers have begun to innovate for the Chinese market.

They realize that making for China is not a few products for a temporary order, but should want to listen to the voice of Chinese designers and consumers.

The integration of French design, Italy quality, the essence of Japanese manufacturing and the needs of the Chinese market can make this product popular among the people.

Settlement method is difficult

Event Retrospect: cross border settlement of RMB has been neglected by textile industry

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The instability of international currency exchange rate and the pressure of RMB exchange rate continue to rise make textile exporting enterprises face many trade problems.

For this reason, the government has vigorously implemented the RMB cross-border settlement business. This year, the road map of RMB internationalization process is more and more clear.

From the BRICs summit held in Sanya, Hainan in April to the finance ministers meeting of China, Japan and Korea held in Hanoi, Vietnam in May, "local currency settlement" became the high-frequency word mentioned by the chancellor of the exchequer.

In July, the official start of the cross-border settlement business of our country and Laos also marked a new step in the cross-border trade settlement of RMB.

Facing the increasingly accelerated process of RMB internationalization, China's textile and garment enterprises will undoubtedly benefit from the international currency exchange rate fluctuations and cost pressures.

But some enterprises are quite calm about this attitude.

Reporter commented: RMB cross-border business settlement can effectively help enterprises avoid exchange rate risk.

Compared with the fluctuation of US dollar, the value of RMB is more stable, and the expected return of enterprises is more secure.

But now our textile and clothing foreign trade market is a buyer's market after all.

Exporters in China are generally at a disadvantage in negotiations with foreign investors. The choice of which currency is mainly determined by foreign investors.

In addition, the exchange of Renminbi and local currency, the amount of Renminbi held by merchants in their locality, and the exchange rate of RMB by local banks may all become the "burden" of foreign investors.

In order to carry out the RMB settlement business in an all-round way, textile enterprises and foreign businessmen still need a long process of cognition and running in.

Sharp change in emerging markets

Event Retrospect: ASEAN has jumped fourth major textile export markets

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In 2011, the establishment of the China ASEAN Free Trade Area (CAFTA) has entered the second year. As the most active country and region in the world's textile and clothing trade, the implementation of the free trade zone has promoted the rapid growth of bilateral import and export trade.

In the first three quarters of this year, ASEAN formally surpassed Hongkong and became the fourth largest export market of China's textiles. The rapid growth of China's exports to ASEAN marked the effect of reducing bilateral tariffs in China ASEAN Free Trade Area.

Reporter commented: in 2011, China's textile and clothing export report card, the ASEAN market performance is outstanding.

The adjacent regional advantages provide an opportunity for China's textile trade with ASEAN countries.

In January 1, 2010, the free trade area between China and ASEAN was launched in 10, and the tax rate of textile products imported from China by ASEAN countries was substantially reduced, which further enhanced the export competitiveness of China's textile products.

At the same time, the establishment of the free trade zone has accelerated the pace of economic recovery in ASEAN, and gradually freed itself from the impact of the financial crisis, thus driving the demand for textile products.

Looking back: textile manufacturers are investing in olive branches

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In addition to factors such as geographical, cultural differences and low labor costs, Southeast Asian countries offer "preferential treatment" to investors and a more relaxed foreign trade environment, making it the most attractive investment destination for Chinese enterprises.

In July of this year, Pakistan announced the establishment of Pakistan Textile City (Pakistan

Textile

City), hoping to further attract enterprises including China, Turkey and Korea to invest and set up factories in the park.

Bangladesh also gave its investors a tempting "red envelope" with its preferential tax policy to reduce foreign investors' income tax.

Commented by reporters: the rising cost of domestic labor and the rise in the price of hydropower resources have been regarded as the biggest driving force for Chinese enterprises to camp outside.

As a matter of fact, under the background of accelerating regional economic integration, enterprises' choice of investment in Southeast Asian countries is no longer simply a cost pressure for escaping. The most important thing is to make good use of the target countries' measures to optimize the allocation of resources and maximize the target market.

For example, the textile enterprises that invest in Bangladesh are mostly looking at the export tariff reductions and exemptions of textiles produced in Bangladesh.

For the textile and clothing products imported from Kampuchea, the United States has given more preferential quotas, exemptions and exemptions from import duties, and no restrictions on the European Union. It is also the main reason for attracting textile and garment enterprises headed by China to invest in Kampuchea.

FTA reserve

A review of the incident: the US Korea agreement was formally approved.

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In October 12th, the United States Congress formally approved the free trade agreement between the United States and South Korea. The agreement covered a number of areas, and textiles and clothing were also an important part of it, with separate chapters.

South Korea's export of textiles and clothing to the United States is no doubt a "special pass".

According to the US forecast, after the implementation of the US Korea agreement, South Korea's textile and clothing exports to the United States will increase by about US $3 billion a year, of which about 85%~90% is the market share that Korea grabbed from other members.

On the other hand, many of the core textile provisions of the US Korea agreement are implicit in China.

Reporter commented: in the field of textile and clothing trade, the scale of reciprocal reciprocal free trade agreements has been slightly tilted. South Korea will undoubtedly become the biggest beneficiary of the US Korea agreement. On the high substitution products, the United States and other textile exporting countries to the United States will lose this "cheese".

Retrospect of events: accelerated TPP agreement

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At the APEC sandalwood summit held in mid November, US President Obama held a high profile on the "Pan Pacific Partnership Agreement" (TPP), announcing that the basic framework of the agreement has been worked out and is expected to formally conclude negotiations next year.

As the world's largest exporter and the largest source of imports in the US, China's relationship with the Pan Pacific Partnership Agreement (TPP) is striking.

Whether China will join the TPP is uncertain at the moment.

But because of being excluded from the agreement, China is most likely to become the "biggest victim" of TPP, and the export oriented textile and garment industry will be the first to be hit.

Reporter commented: Although judging the specific impact of TPP still awaits the final outcome of negotiations, based on the usual effect of free trade agreements, TPP is likely to affect China's textile industry in the short and medium term in two ways.

The most direct effect in the short term is the trade diversion effect caused by tariff concession.

In the long run, TPP may facilitate the formation of a compact textile and garment production trade network in the Asia Pacific region.

For example, at present, Vietnam imports a lot of textiles that China can not produce from China. However, after the entry into force of TPP, the rules of origin are limited, and Vietnam may choose to import textiles from the United States, thereby affecting the export of Chinese textiles.