Semir Apparel: To Become The Top 20 In The World In Five Years

Recently, Semir apparel held the 15th anniversary celebration of the company's establishment in the red Hall of Shanghai World Expo Conference Center, about 2500.

As the only successful brand in China's apparel industry, Semir brand was founded in December 1996.

In 2012, standing at the historic juncture of fifteenth years of enterprise development, Semir costumes and all Chinese ethnic dress enterprises are facing a brand new historical environment.

Everbright Securities analysis report pointed out that the global and domestic economies are in an uncertain pattern of weakness, and the export performance of garment enterprises is facing increasing pressure.

The continuous inflation in 2011 will bring an opportunity for garment enterprises to raise prices, but the crowding out effect caused by future price increases will gradually appear.

In addition, consumers' brand awareness and consumption concept are also becoming more mature, and attach more importance to the additional brand value of clothing products.

In response to this new business environment, the company has put forward new development goals.

In order to advance the world's top 20 multi brand apparel group, Semir apparel has made efforts in the following four aspects: first, to cross the group direction of multi brand operation, to build the brand of strong brand, to expand the brand of Balabala, and to become a wide range of other brand families; two, to cross the high cost performance direction of brand operation, to work hard in design, channel, communication and sales, and to continuously promote the development of Semir and Balabala brand; three is to cross the specialization direction of retail operation, integrate the world's top resources, optimize the team structure of Semir, enhance the operation ability and comprehensive quality of agents; four, it is necessary to improve the quality of customers and improve the profitability of customers. For the next five years