Shoe Enterprise Adidas Creates Social Responsibility In Supply Chain

The social and environmental strategy of Adidas group is rooted in the values, performance, passion, integrity and diversity of the enterprise.

It is based on achievements and experiences over the years, taking into account the changes in the social environment and global trends, and echoes the overall business development of the group.

It reflects the feedback information we get from different stakeholders and clearly sets our goals.

Our strategy illustrates the main and core business areas we will focus on, energy and resources:

Environmental sustainability is applied to all products, production processes and service links, thereby significantly enhancing environmental protection in our value system and actively enhancing business performance.

Effective management of business risks and social responsibilities in the supply chain.

The scope of social responsibility is expanding, and it has become more complex because of the diversification of relations and the increase of communication and control.

We expand our participation both inside and outside the industry in our industry and in the supply chain system, through cooperation with others, applying new ideas and better ways of cooperation, working together to make progress.

In every business we do

We promote the progress of our community by supporting projects that really meet local needs.

Based on a number of early environmental projects, group management adopted an environmental strategy in 2010.

To further enhance our competitiveness and enhance our overall business performance, the strategy aims to integrate environmental thinking into our daily operation.

2015 the goal of the environmental strategy is to greatly enhance our group in terms of innovation and product design from development and production links, or from our own retail and other sales channels.

The workers in the supplier factory play a central role in our project.

It is out of concern for their welfare and working environment that we have worked out the "workplace standard" and established a responsibility management system covering all the brands of Adidas group.

Our supply chain is huge, multi-storey and diverse.

We have a detailed supplier relationship management plan.

We also continue to develop solutions for incorporating our suppliers in direct and indirect supply chains into the system.

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The following relationship is an important part of our supply chain strategy:

Supplier relationship is directly managed by Adidas global purchasing department.

By purchasing units, these suppliers occupy about 75% of our procurement business.

Indirect purchasing relationship with agents and authorized distributors.

Indirect procurement relationship with Adidas group entities that manage their own procurement affairs.

As a company, we do not isolate businesses, but listen carefully, respond to and interact with them, and get feedback from internal and external stakeholders.

We not only interact with internal staff, but also interact with the outside world, such as government, private associations, investors, analysts, customers and industry partners.

Many aspects of the group's sustainable development project were formulated after discussions with the stakeholders concerned, such as our group report and information disclosure, the verification and confirmation of the labor problems in the supplier's factory, and the systematic solution to the government departments.

Within the company, we will find suitable and innovative ways to implement the ideas and methods of sustainable development internally.

Outside the company, we seek innovative ways of cooperation and partnership to drive the industry forward and improve the workplace environment.

We understand that employees are the key to the success of our business.

We strive to create a working environment that inspires team spirit, enthusiasm, participation and sense of accomplishment.

We advocate a performance culture based on strong leadership, which directly links employee rewards to group and individual achievements.

We aim to continue to provide opportunities for employees' career development, and also advocate diversity and encourage global mobility.

We are also aware of the importance of continuing to attract and recruit new employees to join Adidas group.

In this era of so-called "competition for talents", it is important that we become world-class employers.

To achieve this goal, we have released innovative projects for developing potential employees.

We are striving to become one of the ten best employers in the key markets we are running to create an inspiring and attractive working environment.

As a multinational enterprise, Adidas group can be seen in many countries around the world, and its business operation affects the way of life of the people in the society.

Although there are many ways to participate in supporting projects or community projects, it is a challenge to understand the localized needs of the community.

Therefore, as we realize that the staff of each branch understand their local community's needs and cultural sensitivity most, we have adopted the non centralized mode of each brand's own implementation of community projects.

These brand led community projects are implemented in the name of ADI Darth fund, Reebok corporate responsibility project and Taylor Adidas Golf charity project.

From the group level, we continue to support the communities in which suppliers are located and do their best to organizations that promote sustainable development.