Home >

Retail Cancer: Shopping Mall Entrance Fee Hidden "Black Accounts"

2011/12/28 11:40:00 36

??? 日本語 Fran?ais English 中文

The entry fee is always a pain for suppliers. Many suppliers describe retailers' indiscriminate entry fees as "sitting on the ground to collect money and wild goose", but the strong channel control power of large retailers makes it hard for suppliers to say "no". When five ministries and commissions jointly issued a notice to clean up and clean up large retailers, they received complaints from the suppliers yesterday. A number of suppliers complained to reporters yesterday that the decoration fees, good location fees, activity fees and various fines were numerous, and many of them were receipts without invoices, or invoices only a "rise" of "black accounts". It was difficult to find out the charging items, and no more could be said to completely eliminate arbitrary charges.

Hidden charges are numerous.

Admission fee is Market And supermarkets use their own advantages and status to charge suppliers. The cost of the store is high and the cost is high. It has always been a difficult problem for suppliers. A senior manager of a color TV company gave reporters a list of sales returns. The monthly sales return is usually 16%, the selling fee is 3%, the production cost is 2%-3%, and the promoters' Commission is 2%. Promotion The average fee and entry fee is 4%-5%, plus other gift costs, additional rebates and so forth. The total cost rate is at least 25%-30%.

"This is the accounts on the surface, written on the contract, and other expenses are numerous," a sales manager of an air conditioning enterprise told reporters. For example, the decoration cost of the sales section of the store, a floor worth 15 yuan, the store will have 80 yuan with the enterprise, and the enterprise must accept the price for admission.

And the expenses that must be borne by selling stores. For example, the major household appliance stores are currently carrying out home appliances extension insurance activities, and sales offices give sales staff of each manufacturing company certain sales tasks. If no consumers take part in the extension insurance and the task is not completed, the enterprise will be fined by the store and the fine will be costly. Under such circumstances, many manufacturing enterprises pay for the sales task by themselves, which is the activity cost. Besides, there are property, security and other personnel who need the cost.

Supermarket charging fees in the supplier's heart has long been a chronic disease. A food supplier disclosed that the entry fee charged to the supplier at the present stage is divided into two types, namely, the contract and the contract. The main charges in the contract are the upper frame fee, the monthly fee, the advertising fee, the promotion fee, the annual fee, the gross margin compensation and so on. There are also many kinds of charges outside the contract, such as the bar code fee, the terminal fee, the cost of the scroll, basket, light box, personnel management and so on in the promotional activities.

As a matter of fact, retail businesses should earn the difference in commodity prices as the main profit pattern. With the increase in the entry fees, the supermarkets will charge various kinds of fees to the brands and suppliers that have become the main profit models. Many suppliers say that the total fees and costs collected by supermarkets account for 40% of the unit price.

"Black accounts" can not be verified.

In addition to more charges, no head debts are also confused by manufacturing enterprises. A refrigerator enterprise channel staff briefed reporters that many stores charge manufacturers, but they will not invoice at all. A better store will give a receipt, but most of the time it is impossible to find details. In addition, people in various positions in retail stores will ask manufacturers for money, such as head of the District, store manager, sales director and so on.

"Sometimes there will be an overhead for the first time, and then there will be two or three decoration costs. The store will tell the enterprise that no decoration is ideal for the first time, but these fees will not be quantified, and there will be no details of the charges." A supplier complained to reporters.

Not only that, a small food supplier supplying a large foreign supermarket chain also revealed that the sales volume of its 18 stores in the capital city was about 38 million yuan this year, but the supermarket demanded that its value-added tax invoices should be deducted 15% of the net profit, and the final display amount would be about 33 million yuan (no tax). Except for the normal payment in the contract, the remaining 4 million 600 thousand yuan will be paid for the bar code charge, the goods recharge, the purchase clerk fee and the terminal fee. If it is not paid, it will not be able to pay the bill.

"This supermarket is a typical representative of arbitrary charges." The supplier disclosed that the contract was directly contracted with the headquarters of the foreign supermarket for the sale of goods, and when the goods actually entered the branch store, they had to repeat the payment of the upper cost. The cost would be about 500000 yuan per year in the 18 stores in Beijing.

At the same time, the suppliers said that the proportion of barcode fees in the above supermarkets was nearly 50%, and it paid about 1 million 900 thousand yuan barcode fees this year. Among them, a single item in a store's bar code needs to charge 2000 yuan. Sometimes, because the sales situation is not good or the relationship between the salesperson and the shop assistant is not handled well, the store intentionally does not put the merchandise on the shelves. It is worth noting that if stores do not sweep barcodes in three months, they will automatically lock the code. Once the lock code providers need to produce 2000 yuan for "decode" or introduce new varieties, this charge is the most typical duplicate charge.

Some suppliers said that some supermarkets had opened up their fees on the invoices up to "promotional service fees" to deceive the public, so that the details of manufacturers' fees could not be verified. "The store has collected the fees, but not the invoices, so we have to collect the invoices together." A representative of the household electrical appliance company complained.

Overwhelmed and unable to stop

Exorbitant taxes and levies have greatly reduced the profits of manufacturing enterprises. However, large retailers have control over the channel, and have to be forced to accept the goods or brands. TCL multimedia, an insider, said that because of the fierce competition of color TV manufacturers, the share of several major color TV giants was almost the same, leading to the control of the initiative in the hands of chain stores. Secondly, the revenue of color TV products accounts for only about 20% of the total revenue of the store, while the profit contribution is smaller, and on the other hand, it reduces the factory's right to speak.

Liu Buchen, a household appliance analyst, pointed out that the factory price of home appliances to the store is known as the supply price. The general price of the household appliance is the price after adding other fees on the basis of the cost price, so this is basically for the color TV enterprise not to make any profit but to earn money.

"The worst is not just that." The executives told reporters that the most annoying thing for businesses is that the stores unlawfully destroy the price system of the enterprise. The more the store sells, the higher the return point will be for the enterprises, so the stores will "self" reduce their prices in order to make small profits and quick turnover. For manufacturing enterprises, the more you sell, the more you will lose. A manufacturer representative admitted that no supplier dared to regard the Dalian lock store as the main source of profit, and no matter how black electricity was used, there was little profit in the operation of the store.

In December last year, the media revealed that a large chain foreign supermarket refused to increase the price of some of the master's products nationwide by 10%, from 2 yuan per packet to 2.2 yuan. At that time, Kangshifu issued a statement, saying that "disputes have nothing to do with product price adjustment". At that time, insiders revealed that if a instant noodle enterprise wanted to produce 10 kinds of products including various flavors and packages on the shelf, it would have exceeded the manufacturer's affordability to pay hundreds of thousands of yuan to enter the supermarket.

As for the huge compression of profits, Yao Wenhua, the representative of the Beijing supplier alliance and the director of the Beijing Federation of Commerce, said that the supermarket's arbitrary charging is the embodiment of the process of crushing upstream production to the retail terminal, and the consequence of arbitrary charges is a vicious circle of zero supply relationship. {page_break}

It is still difficult to completely eliminate.

The contradiction between supply and demand has become a stubborn disease for all parties. In 2006, five ministries and commissions such as the Ministry of Commerce and the national development and Reform Commission jointly promulgated the "management measures for fair trading of retailers and suppliers" (hereinafter referred to as the "measures"). They wanted to regulate such unfair trade through legislation, but with little effect, some suppliers said that the "measures" had become "empty paper".

Recently, five ministries and commissions such as the Ministry of Commerce and the national development and Reform Commission jointly issued the work plan to clean up and reorganize large retailers from charging suppliers to irregularities. They decided to carry out rectification and rectification in the whole country from December 2011 to June 2012, with the largest single store area exceeding 6000 square meters, with more than 20 stores, and large retail enterprises with sales exceeding 2 billion yuan in 2010.

It is widely believed that such documents will not be able to prevent retailers from charging fees for suppliers, because many irregularities can not be found at all. Many home appliance enterprises believe that self built channels can change the plight of being suppressed. Since last year, GREE, Midea, and Chi have set up many exclusive stores to get rid of the fetters of stores.

Yao Wenhua said that the "measures" issued by the state in 2006 has not been effectively implemented. The state has explicitly prohibited large retailers from violating the charges to suppliers. Once successfully implemented, they will have a positive effect on the contradiction between supply and demand. In fact, retail fees are actually pushing up prices in a disguised way. It is unfair for consumers to grow wool on sheep. Moreover, if the retail business has been operating in the way of charging fees, the collapse of enterprises will become an inevitable trend.