Who Is Strategizing For The Development Of The Industry?

　　 Event 1: March Intertextile Beijing Fabric exhibition

Keywords: Fusion

For most Chinese fabric enterprises, the seventeenth China international textile fabrics and accessories (Chun Xia) Fair (Intertextile), held in Beijing in March 30th, is the first important battlefield this year. The exhibition has followed the same style of work, integrating professional exhibition with brand power to create a more efficient platform for communication between upstream and downstream industries. Face raw material With the rise of labor prices, fabric enterprises no longer emphasize single armed forces to break through, but use "integration".

Through the baptism of financial crisis, domestic and foreign exhibitors have focused more on the research and development of new fibers and new technologies and the continuous exploration in product design and innovation. Many domestic textile enterprises have introduced advanced equipment and technology resources, and have intensified efforts in personnel training and product research and development. Technology has not only become a strong driving force for advancing the textile industry, but also has contributed to the further development of professional exhibitions.

Brand collection is another major advantage of the Intertextile accessories exhibition. So far, the strong magnetic field of the international and professional exhibition has attracted many excellent brands both at home and abroad, and has also brought downstream clothing brands to the Nuggets.

　　 Event two: October Intertextile Beijing fabric exhibition

Key words: Promotion

The seventeenth China international textile fabrics and accessories (Qiu Dong) Fair (Intertextile) opened on October 18th ~21 at the Shanghai New International Expo Center. Extending the scale and influence, the Expo has used 13 pavilions, with an exhibition area of 150 thousand square meters. The number and area of the exhibition hall have reached a new high. More than 2500 exhibitors from about 20 countries and regions are exhibiting the latest products, of which 1850 are domestic exhibitors and 700 are overseas exhibitors.

In the eyes of professionals at home and abroad, the above figures are just the most representative aspect of this exhibition, which is internationalized and professionally integrated. The reason why the exhibition really attracts exhibitors, purchasers, experts and scholars from all over the world every year is that they have been listening to the strong footsteps of the industry and starting from the needs of the industry. Trend Guide; provide upstream and downstream docking platforms at home and abroad; enhance the image and level of domestic and foreign fabric enterprises from inside to outside, and create professional brand exhibitions.

This year, the Intertextile fabric exhibition booth has changed the image of the past. It not only changed the latest design and materials, but also showed stronger functionality and aesthetics. The exhibition hall also opened 3 entry halls to facilitate buyers to enter the library. It can be said that this change foreshadowed the perfect image of the exhibition itself. Promote 。 {page_break}

　　 Event three: 2011 Hongkong ready to wear material exhibition

Keywords: environmental protection

In the past 30 years, Hongkong has developed from clothing, clothing and production base to service center, and has the great opportunity to evolve into a creative trading center, connecting Chinese and foreign manufacturers, retailers, brands and buyers.

Therefore, as an important professional exhibition of textile and fashion materials in Southeast Asia, 2011 Hongkong international garment and fashion materials exhibition has attracted more and more attention. The number of visitors from Italy, Thailand, mainland China, Germany, the United States and Taiwan of China has increased significantly. Most buyers are garment manufacturers, including trading companies, design companies, purchasing offices, retailers and other professional service companies. In addition, the international garment and fashion materials exhibition in Hongkong this spring and autumn once again allowed all participants to focus on "environmental protection". Most buyers focus on purchasing fashion, functional and environmental fabrics, among which the most popular fabrics are cotton, linen, wool, silk, printed fabrics and buttons.

Wen Ting, general manager of lankefu Exhibition (Hongkong) Limited, said that the exhibition has been working closely with local promotion agencies, designers and manufacturers, and hopes to integrate all the talents and resources in the most competitive fashion industry, thereby promoting further development of the industry and creating an important market space for the competitive fabric industry in Asia.

　　 Event four: 2011 China International fabric design competition

Key words: happiness

As a brand activity that has gone through more than 10 years of development, the 2011 China International fabric design competition is still full of vitality.

It can be seen from this year's entries that many works pay great attention to commercial value, pay attention to comfort and fashion, and achieve ready-made garments and put them into the market. Of course, there are also some creative works. This year's award-winning works are full of strong creative design ideas, and their creative goal is to realize the transformation from "made in China" to "China", or even "original Chinese". As a partner in the three years' continuous competition with the competition, the competition enthusiasm of the fabric enterprises in Shaoxing County of Zhejiang province has continued to rise, and the entries have maintained a high level.

The competition encourages creativity while developing the transition and integration of design to industry, shortening the distance between creativity and industrialization. There is no contradiction between creativity and market. Successful design always meets the demand of the market and the design inspiration. The two match perfectly. Master Russell has said that it is the source of happiness that we need to know the difference between polymorphisms. The form of creativity is indeed colourful, but paying attention to market value is the criterion of creativity.

　　 Event five: 2011 China professional fashion design competition

Key words: changing situation and rising

2011 the theme of the Chinese professional fashion designer's creative design competition is "change and rise". Under the macro policy of China's textile 12th Five-Year plan, under the double promotion of the contribution rate of science and technology and the contribution rate of the brand, it is determined under the background of the docking of fabric creativity and fashion fashion. It has obvious characteristics of the times. It aims at improving the overall design level of Chinese fashion fabrics and highlighting the originality and influence of Chinese design.

The Chinese professional fashion designer creative design competition is jointly sponsored by the China Fashion Designers Association and China textile daily. The high-end professional competition held by the Shaoxing County People's Government in the clothing design industry has lasted for three sessions and has become an important part of China International Fashion Week and the Keqiao International Textile Fair. Although the contest is named after the "professional fashion design", it is a good platform for designers and fabric companies to exchange and interact with each other.

In May and August, the competition held a zero distance meeting between fabric enterprises and fashion designers. It not only served as a prelude to the creative design competition of 2011 Chinese professional fashion designers, but also fully integrated the designer's creative dream with excellent fabrics. {page_break}

　　 Event six: asian designer Salon

Key words: Integration

In the tide of fashion industry integration, enterprises are faced with choices and choices at the same time. Not all textile and garment enterprises have the ability to build vertical industrial chains, so it is particularly important to learn how to integrate them.

What is the proposal for fabric and garment entrepreneurs, designers and experts to enhance the competitiveness of the industrial chain in the global layout?

As one of the main supporting activities of the 2011 China Keqiao International Textile Fair (Autumn), in October 25th, the 2011 Asian fashion designer youth salon successfully completed the curtain at the China Textile City International Convention and Exhibition Center. With the theme of "brand driving force of fashion" as its theme, Sharon has conducted in-depth exchanges and discussions on the issues "how to achieve brand building and realize the linkage of the entire textile and garment industry chain". The executives of fashion enterprises, fashion designers, fabric executives and fabric designers published their brilliant views on the integration of fashion resources, adding gold to the first asian designer salon.

　　 Event seven: 2011 China Fashion alliance fashion release

Keywords: Chinese fashion

In March 30th, China Fashion alliance formally signed a strategic cooperation framework agreement with Beijing Zhi (China) Group Limited. In the next three years, the Chinese fashion alliance will cooperate with the aspirations group in an all-round way. The two sides will open up and share resources, establish an integrated working team, and conduct close cooperation in the research of fashion trends, product planning and R & D, and brand marketing promotion.

On October 17~21, the fashion alliance of China was released to Shanghai to see the event from the strategic perspective of the industry development. It can be more clearly grasped: whether it is the cutting-edge designer group or the appearance of the representative brand of textile and clothing, or the forward-looking discussion of the industry in China's fashion industry forum, which includes government, enterprises, scholars and media, there is no doubt that "Chinese fashion" will form a value chain in the textile and apparel industry and the mass consumption field, and promote the embodiment of Chinese fashion value in the local market, and then transmit it to the global consumption chain.

As Huang Zhixiang, President of the group of ambition, said, "the strength of an enterprise is also limited, and the current market competition is more of a test of the integration ability of the brand industry chain. Through strategic cooperation with the upstream and downstream advantageous enterprises, the ambition group will surely create greater value for China's fashion industry. " {page_break}

　　 Event eight: the Thirteenth National Conference on textile new product development

Key words: enhancing competitiveness

The cost of raw materials, the rise of labor costs, the decline in export profits... These problems that are causing a headache for China's textile industry are gradually expanding, and it also shows the coming of the "high cost era". The industry growth mode mainly based on capacity expansion and homogenization of primary products OEM export is being gradually abandoned. How to build an orderly product development system, to market demand, to develop new products with new materials, new technologies and new technologies, to reduce production costs and improve the market competitiveness of products, is a long-term consideration for Chinese textile industry.

In the context of such a background, the thirteenth (2011) National Textile new product development seminar was held on the theme of product competitiveness in the era of high cost. The meeting jointly discussed the industrial transformation and upgrading, new product development strategy under the new situation, explored the development trend of new materials and new technologies, created value-added products for effective demand, and improved market competitiveness.

The conference is divided into three main themes: integrated innovation, technological innovation and market trend. How to transform the scale advantage derived from the natural growth of the market to the supporting advantages of the industrial chain, the advantages of technological innovation and the advantages of resource efficiency, and to improve the added value and competitiveness of products as an industrial topic.

　　 Event nine: 2011 China fashion fabric review

Keywords: controllable risk

"Extreme" is ultimately reflected in quality. New products are not looking for risks, but closer to terminal channels. This is a summary of the development trend of Fabric Companies after the China fashion fabrics appraisal conference this year.

In China's popular fabric review conference, which has been developing for many years and has always been committed to finding a breakthrough in the industry, every year, experts will conduct targeted discussions based on the trend reflected in the evaluation fabric, and escort the development direction of fabric enterprises.

This year, the small climax of the discussions and comments of various experts came from the new ingredients of jadeite fiber, jade fiber, aloe fiber and so on. The topics of trend style, product orientation, function enhancement, channel marketing and so on can be extracted from the view given by expert review, that is, the pursuit of innovation, if the risk of innovation is within the controllable range.