Trade Examination &Nbsp; How Many Wins Do Knitting Win?

efficiency

Macroscopic analysis

"High speed 'and' high efficiency 'have only a single word, but there are great differences in their connotation."

Since last year, talking about the "12th Five-Year" period

The development goal of process reengineering is energy saving, emission reduction, high quality and high efficiency, and the goal of energy saving and emission reduction is achieved by adopting new technology and equipment.

Of course, we can also pform the existing production lines with new technology and equipment to achieve the effect of energy saving and emission reduction, such as the small bath ratio, the popularization and application of the airflow dyeing machine, the application of functional style finishing technology, etc.

Yang Shibin said that the 2011 International Textile Machinery Exhibition in Barcelona conveys such strong information that anyone who can use equipment can achieve no need.

This is a concept at the moment, not just cost.

Classic case

In 2011, Ningbo Shenzhou Knitting Co., Ltd., the industry benchmark enterprise, reached a value of ten billion yuan, which provided a successful case for the efficient development of the industry.

In this year's knit Council, Ma Jianrong, chairman of the board of directors of Ningbo Shenzhou Knitting Co., Ltd., has also shared with you your own business experience.

First, focus.

Ma Jianrong took the baton from his father's hands. In the past more than 20 years, Shen Zhou has been working on textiles.

In Ma Jianrong's words, "in recent years, real estate and stocks are very popular, and profits are very rewarding, but doing business makes us feel down-to-earth."

Second, treat employees well.

Shen Zhou has developed from the first 200 people to the present 45 thousand people. Ma Jianrong said that the workforce has been very stable. From Ningbo headquarters to Anhui Wangjiang and Kampuchea branches, enterprises have a good reputation in this respect. "Labor shortage" does not belong to Shenzhou.

In Ma Jianrong's idea, every company's profit comes from the efforts of its employees, so the treatment of employees is not the same as that of Shen Zhou.

Press comment

The great vocabulary of efficiency seems to be daunting. What kind of development is really efficient? Its connotation is very complicated.

But the specific problems facing the industry, such as energy conservation, emission reduction, new product development, personnel training, and so on, will be simplified and clear by some feasible methods.

Manpower

Macroscopic analysis

In recent years, affected by the macroeconomic situation,

Since March 2011, a new round of "labor alarm" has been frequently heard in some economically developed coastal areas.

From "employment panic" to "labor shortage", labor force within one year

Compared with 2010, the wage expenses of employees in the knitting industry generally increased by 20% to 30%. At present, workers' expenditure accounts for 30% of the cost of products, up 10% from 2010.

Classic case

In December 10th, 2011, the national textile industry "weyuan Cup" weft knitting vocational skills competition finals was held in Jiangyin, Jiangsu.

Yang Shibin, President of the China knitwear industry association, said: "there is a very important theme in this competition.

The main purpose of the competition is to be more skilled than the best.

In the weft knitting industry, there are nearly one million operators involved in the production of large circular knitting machines, and 84 of them are selected to enter the finals, which is equivalent to one of ten thousand people.

Press comment

At present, the phenomenon of labor shortage is apparently due to the gradual recession of the international financial crisis and the rapid economic recovery.

But from the analysis of the total economic development and labor supply in China, it is far from the shortage of labor force.

The current "labor shortage" is not comprehensive, but only temporary and partial, especially for some enterprises which mainly rely on order production and export. Due to poor wages, low technology content and large fluctuation in production season, workers are often lost at the beginning of the year, workers at the end of the year, and new recruits early next year.

"Labor shortage" is also shown as a structural shortage of labor. When ordinary workers can not meet the needs, workers with professional training and high quality are more scarce.

At the same time, the demand for the overall ability of employees is gradually improving. The all-round and high quality has become the standard of recruitment for more and more enterprises. Skilled personnel with highly productive capacity are also highly favored in the industry, and the idea of using cheap labor force has begun to change gradually.

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Market

Macroscopic analysis

In terms of external environment, the output value of each category in the whole textile industry has accounted for more than 80% of the whole industry in the whole coastal area, which is the most developed five provinces and one city in China.

A large part of the development of these areas is due to the vigorous promotion of local governments.

In the internal environment, from 2005 to the first three quarters of this year, the import and export price of China's knitting industry has changed dramatically.

Since 2005, China's labor cost growth has doubled at least 10% times a year, and the price of raw materials has increased by more than 30% and the exchange rate has increased by 25%.

With such a serious increase in cost, the export price of knitted goods in China has only increased slightly.

Classic case

At present, there are not hundreds of warp knitting enterprises in Haining, but the internal competition is fierce. There are many unhealthy factors, such as vicious competition and so on, which lead to the rising cost of enterprises.

A person in charge of the enterprise said that when recruiting workers at the beginning of the year, many enterprises increased their wages on the wages of workers in order to get people, so that the cost of labor increased significantly.

For the decentralization and vicious competition within the industry, Zhang Xinlong, general manager of Hong Kong new material company, proposed to integrate the industry.

In the past few years, the overall situation of warp knitting industry is good. Many enterprises have increased production equipment and production capacity, which has led to the current situation of excess capacity in Haining warp knitting industry.

In addition, the price fluctuation of raw materials in recent years has led many enterprises to take the initiative to stop the machine.

Xu Zhiqiang, the head of horse hunting warp knitting, said that this measure is correct. If enterprises want to get rid of difficulties, they must "sell their products" and not blindly produce hoarding goods.

"Selling products" will increase the production costs of enterprises, but it can also improve their management and quality, thereby further promoting the industry's shuffling.

Press comment

Despite the pressure from the financial crisis and rising costs, annual sales of many large and medium-sized enterprises are still growing.

However, compared to individual enterprises, the advantages of industrial clusters are more obvious, profit growth is more stable, and the industrial structure is more reliable.

In the internal environment, the main point for the industry to grasp is to learn from foreign counterparts in the first place, such as industrial restructuring, so as to achieve rapid and efficient efficiency. On the other hand, the number of imported garments in China shows great potential in the domestic consumer market, and the focus of future sales should be on domestic demand.

Funds

Macroscopic analysis

In May 3, 2011, the central bank issued the report on the implementation of China's monetary policy in the first quarter of 2011. It points out that since 2011, the central bank has raised the deposit reserve ratio for 4 times, a total of 2 percentage points, and the 2 benchmark deposit and lending rate has increased 0.5 percentage points.

In the next stage, the central bank will manage the inflation expectations according to the requirements of the development of the situation and make comprehensive use of various price and quantity tools such as deposit reserve ratio, interest rate and so on.

This stringent monetary tightening policy has had a great impact on the textile and garment industry, especially the knitting industry.

At the same time, many owners only take mortgage loans from real estate to pawn shops. For a long time, the mortgage business of major pawnshops has surged.

Not only businesses, but even ordinary people can feel that the threshold for bank loans is getting higher and higher. The way to buy a loan is now closed.

Even Wenzhou's private credit, which has always been "not bad money", has also seen tight funding.

Classic case

Knitting enterprises in Guangdong are more concentrated and one of the most active areas of industrial development. However, the tight monetary policy of the central bank has limited impact on local enterprises.

Guangdong bosses do not like to use bank loans. In the eyes of the industry, there are 4 main factors.

First of all, loans are difficult. Guangdong's financial system has listed the textile and garment industry as a high risk industry. Clothing companies have simple equipment, few fixed assets, low profit margins and low solvency.

The second factor is the textile industry, especially the clothing industry. Most enterprises are short term loans even if they are loans. The bank procedures are cumbersome and they can not keep pace with them.

Third, businesses that have managed to thrive are basically not bad money. This has earned them credibility in the market, and suppliers have voluntarily extended the settlement cycle, which is even greater than the role of bank loans.

Finally, in recent years, there are not many new enterprises in Guangdong's textile industry. Even the newly added enterprises have strong financial strength, and enterprises that have been operating continuously have accumulated relatively strong funds.

Guangdong's textile and garment enterprises with a history of about 10 years have basically completed the primitive accumulation of capital.

Thus, there are two kinds of situations: enterprises with weak management are short of money, but can not afford loans, so they have to earn their own living. The well managed enterprises are favored by banks, and enterprises themselves do not need loans.

In the interview, reporters learned about 3 cases: first, Guangdong Dasheng denim Weaving Co., Ltd., for more than 10 years, invested in denim, no investment in other fields, made money and updated its equipment, and made enough profits to expand its own profits. Therefore, it refused the bank's olive branch. Second, as the representative of the new entry enterprises, Wanlima group earned enough funds in the leather industry, and expanded the market resources. After joining the textile industry, it was basically not bad money; third, a underwear enterprise with a certain reputation in the industry, in 2007, it was said that there were hundreds of millions of yuan loans. In 2009 and 2009, banks recovered their loans and affected the capital chain. In

But the loan of this enterprise is not used for the development of main business, but for the operation of health products and real estate.

Press comment

In the eyes of professionals, if we concentrate on the main business, rather than on other industries, the enterprises themselves will earn enough money to pform themselves and upgrade their equipment.

Whether in Guangdong, Fujian or in Henan, many enterprises can often hear such a proud saying: "we basically do not have loans, all rely on their own funds in development."

This can be regarded as the tradition of the industry, and can also be regarded as a steady business of an entrepreneur.

Of course, if there is a direct impact on the tightening of monetary policy, there is also an indirect one.

For example, restricting the real estate will affect the consumption of home textiles and decoration products.

In addition, for upstream industries, such as spinning, weaving, dyeing and printing enterprises, because of the higher cost of equipment investment, they rely more on bank loans. Therefore, since last year, the central bank has repeatedly raised the deposit reserve ratio, which has made many enterprises feel pressure.

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Financing

Macroscopic analysis

In 2011, although the threshold of banks continued to build up, the door of private financing was open. In addition to the booming microfinance companies, some leasing large financing institutions, including the olive branch extended by Vc firm, made the problem of capital in the textile and garment industry not very "fatal".

Compared with electricity, labor, raw materials, orders and so on, the urgency of financing is obviously much weaker.

At present, there are not many loans for textile and garment industry in Ji'nan branch of Shenzhen Development Bank. Although it is known that textile and garment enterprises have certain financing needs, banks do not consider expanding their business in this area.

While banks are constantly upgrading their attitude, small businesses and small and medium-sized Credit Guarantee Corporation businesses are booming, making many companies worry about money.

Classic case

Far east Hongxin International Leasing Co., Ltd. is a relatively influential financial leasing service provider in China. It has formed an advantage in many fields such as medical, printing, shipping, construction, industrial equipment, education and so on. 5 years ago, they turned their attention to the textile industry.

Zhang Ye, director of the Far East International Leasing Business Development Department and textile business department, said: "before entering the textile industry, the company has carried out sufficient inspection and certification. The performance of textile enterprises in the financial crisis has given us confidence. Under the impact of the crisis, many textile enterprises have not fallen down but become stronger."

According to the introduction, far east international leasing company has strict requirements for the loan purpose of customers, usually used for purchasing new equipment to get the release.

Although the interest rate is slightly higher than that of the bank, Zhang believes that its advantages are quite obvious: the loan time can be up to 3 years, far longer than the 1 year time limit of the bank, and the loan amount will vary from several hundred million to more than ten billion yuan according to the customer's strength.

At present, Far East International Leasing mainly comes from cotton spinning and weaving in the textile field, while maintaining a strong interest in the chemical fiber industry.

Chemical fiber enterprises are rich in capital, and many fixed assets such as equipment, factories and so on are the main reasons for their high hopes. Moreover, the industry has developed rapidly over the past two years, and enterprises have been recruiting troops to expand their scale.

In view of the future development plan, Zhang Ye said that we should segment the market and release the yardstick.

"We plan to invest in the textile industry in the next 5 years to reach 8 billion yuan ~100 billion yuan, which is a big proportion. Our investment in printing industry is 6 billion yuan."

Zhang Ye said.

He is more confident about this plan. "Any enterprise will be short of money, and textile is no exception, because there will be a time lag between input and return."

In addition, the Far East International Leasing consultation with McKinsey Co also shows that the evaluation method of Far East International Leasing is very advanced.

Although Zhang said that the loan business will be released in the future, it does not mean that all enterprises will be exposed to the sun.

Zhang Ye said without a word: "both sides of clothing are outside, the main part of this industry is personnel processing, labor costs are large, and the demand for equipment is small. It is a light asset type industry, so we do not pay attention to it temporarily."

Of course, for those garment enterprises with relatively complete industrial chains, such as YOUNGOR, they are still treated by high-quality customers in addition to garment processing as well as spinning and dyeing enterprises.

Press comment

At present, many local associations and professional markets are also actively working with the financial sector to provide loans to local SMEs.

This is more common in Guangdong and Zhejiang, and some professional markets in Guangdong regard this as an important aspect of improving services.

At the same time, many textile and garment enterprises also love and hate "going public".

The prospect of financing after the listing will give enterprises a keen heart, but pparent management and management will make them less accustomed. More importantly, their right to speak will also be diluted after listing.

Therefore, many enterprises are entangled in whether or not to go public, but listing is the ultimate choice for enterprises to develop to a certain extent and optimize production and management. So in recent years, we have seen more and more knitting enterprises on the road of listing.

product

Macroscopic analysis

Since the export volume of knitted products exceeded woven products for the first time in 2006, knitted products have gained more and more attention and recognition in the whole garment market.

At present, the complete industrial chain pattern of the knitting industry has been formed, which can cover the production and sale of all kinds of knitted products.

Especially in recent years, some knitting products have been growing faster. Many of these products belong to the category of industrial knitted products. Although for ordinary people, they are far less familiar with underwear products, but in fact, the knitting products have already been close to the 1/4 value of the entire knitting industry.

Classic case

In March this year, the designer team of Saussurea cashmere went to the SAGA Nordic family fur company in Denmark for communication and study.

In April, cooperation with SAGA fur was launched, and 2011 series of autumn and winter cashmere and fur products were launched.

In recent years, Saussurea cashmere has extended the product line to fur industry.

Its Beijing Saint Long Tai fur products Co., Ltd. is the most integrated and integrated fur industry in China's fur industry.

Speaking of SAGA FURS family, it is the first largest fur material brand in Europe, which is over 50 years old and internationally known.

For a long time, only the best quality fur will be labeled SAGA ROYAL (family fur crown) or SAGA SUPERIOR (the best family fur). This label will be retained to the final garment.

The family adheres to the traditional tradition and advocates the ethical fur culture method. It ensures that the SAGA family fox fur, SAGA mink or SAGA Finland raccoon skin are all from the European Union or Norway, which are supervised by the strict fur animal welfare legislation, so that consumers can buy the fur products and become the pioneer of fur breeding industry in line with the social responsibility requirements.

Fur is a never-ending legend on the stage of fashion. It is an important part of the international fashion circle. After the unparalleled whims of the world's top designers, fur has acquired a kind of decadent and magical power. It has become the greatest work of art that nature has given us. It has perfectly collided the feminine tenderness and rebellion, and the unruly and noble seamless integration has made the beauty of women burst out with amazing lights.

Saussurea cashmere and SAGA family are involved in the new field of cashmere knitting and fur collocation. The low-key luxury design concept runs through the cashmere and fur product line, and the innovation development and design reorganization are perfectly unified so that cashmere and fur can be more fashionable and fashionable.

This is not only the birth of several products, but also the continuous promotion of culture, art and even the concept of thinking. It really shows a trend and trend, and achieves the future of Chinese clothing and luxury goods.

Press comment

It is undeniable that with the rapid development of the knitting industry, the market demand for products is constantly improving. This improvement is not only reflected in the product technology, but also requires higher requirements for knitted products in terms of energy saving, environmental protection, quality safety and design grade.

When Yang Shibin talked about the development of the knitting industry during the "12th Five-Year" period, he said: "in this new era, the growth of volume will no longer be the focus. We are pursuing quality improvement."

If China's knitting industry wants to further accelerate its pace of development in the international market, it must stick to the road of diversified development. In addition to increasing investment in research and product innovation, it also needs to accelerate the upgrading of the industry, adjust the product mix, and make full efforts under the multiple guarantees of brand, quality and characteristics.

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profit

Macro data

At present, in many large department stores, the price of many clothes and caps has increased by 1~2 compared with the same period last year, and the average price of clothing in spring has increased by 50~100 yuan.

At the same time, at the recent order meeting, textile and garment enterprises are busy raising the price of their products, rising by 10%~30%.

However, even though the price of textile and clothing products has gone up so much, enterprises still complain incessantly.

In 2011, the development of textile and garment industry slowed down significantly.

After years of overloading, the price of raw materials is uncertain, the cost of labor is increasing and the appreciation of the RMB exchange rate is difficult. In the past, the market rule of experience accumulated has become an unmanageable "wild horse". The gradual dilution of profits has also changed from worry to the fact.

Classic case

At present, there are about 150 textile and garment export enterprises in Nanhai District, Foshan, Guangdong province. In 2011, there were only 5 out of 1000 employees, accounting for 3.3%, and only 6 of the over 500 people, accounting for 4%. More than 90% of the export enterprises were one hundred or two hundred small businesses, and even a large proportion of the production staff were below 100.

Nanhai Xinguang Knitting Co., Ltd. is a garment brand in the United States. Its products are mainly exported to Europe, America and Japan. Influenced by the earthquake in Japan and the weak environment in European and American markets, the total sales volume of 1~11 this year decreased by 20% compared with the same period last year.

"Now the profit is only about two points, so long as there is a single connection, we will do it without making money."

The director of Xinguang Knitting Co., Ltd. said that because of the pfer of some foreign orders to other countries, in order to feed workers, the company began to do domestic sales in 2010, and spread risks both at home and abroad.

"Inside and outside difficulties", the company's responsible person used these four words to express the plight of this year: the exchange rate impact, the exchange rate calculation at the time of order, there may be 5%~10% profits, and so on, after development confirmation, procurement, production and delivery of a series of processes, when getting money is often 35 months later, according to the exchange rate at that time, the net profit may be less than 2%-3%.

Pan Zhaowen, the boss of Nanhai Jiarong Garments Co., Ltd., told reporters that the gross profit of the enterprises has been reduced from 8% last year to 3% this year, and that the number of workers has been reduced from more than 2000 to 700.

Press comment

At present, the serious compression of profit margins in the industry is mostly manifested in export oriented enterprises. However, the reasons for this phenomenon are manifold.

First of all, the rising price of raw materials is the biggest problem facing textile and garment enterprises.

In recent two years, domestic cotton prices have increased by 40% and 86% respectively, and the prices of alternatives such as chemical fiber have also soared.

Coupled with the difficulties in recruitment and inadequate construction and appreciation of the renminbi, the cost of the textile and garment industry has soared.

The main reason for the short and short term export orders in the first two years is that buyers are more cautious about the latter market, and mainly rely on phased replenishment, unwilling to make longer orders.

This year, the situation is quite different. Because of the frequent changes in exchange rate and raw material prices, export enterprises generally dare not sign long bills or even dare not.

In the future, in the era of high cotton prices, the structural readjustment of textile industry is inevitable. After a big shuffle, the enterprises will be polarized and the industry will appear "strong Heng Qiang, and the weak will be eliminated".

Advantageous resources will accelerate to large enterprises.

Orders are concentrated on large enterprises, and large enterprises' market discourse power is increased.

In addition, SMEs do not dare to take orders, large enterprises have larger order options, and order quality is valued by these enterprises.

Brand

Macroscopic analysis

At present, 90% of China's garment industry is private enterprises, due to the short development time and the size of enterprises.

Small enterprises have less capital, so it is difficult to have enough funds to protect a brand for a long term and wide range of maintenance.

Some short-term behavior, such as OEM profit making, is only a partial feature of the stage.

China has only started the concept of clothing brand since 1990s, at least 80 years later than western countries.

At present, China's clothing brand construction is not yet perfect, but has embarked on a gradual development path, which is essential for brand building in the industry.

Classic case

From the past low-end OEM processing to the 5 modern manufacturing bases such as R & D institutions, core technologies, foreign trade centers, independent brands and distribution at home and abroad, the Dong Du group has preliminarily completed the industrial chain layout on the world economic map, and the industrial gravity center has also been pferred from processing and manufacturing to R & D and circulation links.

Over the past few years, the Dong Du group has developed the brand of eco children's clothing, such as "eisbecd", "Dong Du Feng" and "Meng Si AI". Among them, "Si Bei de" has won the honor of Jiangsu famous brand, Jiangsu famous trademark and China green fiber product.

Facing the international trade market directly, it not only improves the profit level of the Dong Du group, but also broadens the international view of the enterprises, and encourages them to move towards a higher goal -- developing their own brands.

"Ecological children's clothing is our starting point to develop our own brand, which also relies on the core technology of our plant dyeing."

Xu Weimin said.

The so-called ecological children's clothing, not only requires dyeing with plant dyes, but also meets the requirements of growing children's clothing.

"Traditional children's clothing can only keep warm.

Now, for the healthy growth of children, there are more stringent requirements in the use of fabrics and edition design.

All children's clothing needs are covered by the children's clothing.

Over the past two years, the global financial crisis has made a great impact on the manufacturing industry, and the textile and garment enterprises are also in deep trouble.

However, the export of children's clothing of Dong Du group is increasing at an annual rate of 25%.

Especially after the launch of the brand, the sales in China also maintained a two digit growth rate.

Xu Weimin said, "the profit margin of the independent brand is ten times higher than the general foreign trade profit rate.

We hope to build up the national brand of Yi Si Bei De, so that Chinese infants can choose more of our own brands.

Providing first-class services for the healthy growth of children is the best way to enhance the international competitiveness of Dong Du group. "

Press comment

From manual workshop to modern enterprise production system, from brand concept to brand strategy, from modern business philosophy to brand value innovation, Chinese clothing brand has gone through a process of understanding, accepting foreign culture and starting to integrate Chinese culture into it. This process has been going on for 30 years.

The biggest feature of the Chinese market is the huge diversity of consumer groups and consumption levels. This makes some brands support a few years or even decades, even with a single approach and lack of system.

But with the overall upgrading of China's clothing brand, the consumer and consumer market will also rise.

Under the ebb tide, the survival space of clothing brand has gradually changed and its advantages have been gradually concentrated.

In the future, to develop the core competitiveness of our brands and achieve the optimal allocation of resources in the development of enterprises is not only related to the cooperation between the upstream and downstream industry chain enterprises, but also to make rational use of production resources in different regions for their own processing and production, improve product quality, reduce production costs, and enhance their brand competitiveness.