Children'S Shoes Brand Three Power To Help Channel Personality Marketing In The Morning

Today, China's adult footwear

What is the brand's "personal marketing"? The enterprise has a strong personality and characteristics of the brand, and the use of distinctive brand marketing methods presented in front of the public, we call the "personalized marketing".

Liu Wei, a famous brand marketing expert, pointed out that the individual marketing of an enterprise contains three characteristics:

(1) brand personality: brand must have individuality;

(2) consumer personality: that is, the brand should conform to the personality of consumers.

(3) marketing personality: marketing or communication should be personalized.

The correlation between the three is very high.

Of course, as long as we have one of the three characteristics, we can call it "individual marketing".

But if the brand of a business is mediocre and lacks individuality and characteristics, basically, it is difficult for an enterprise to formulate a unique marketing or communication method.

To a certain extent, brand personality is the foundation.

In fact, there are many enterprises and brands with outstanding marketing personality in our children's footwear industry.

Guangzhou children's products limited company is a typical personality and creativity.

From the initial introduction of internationally renowned cartoon characters to create children's shoes brand, to the creation of excellent designer brand, and to the introduction and establishment of "morning fashion shoes Institute", morning children's products Co., Ltd. has always insisted on the original intention of individuation and differentiation.

Guangzhou morning children's products Co., Ltd. has nearly ten years of operation history of children's shoes. Nowadays, it has the brand of children's shoes which are popular among consumers, such as the Philippines DIDU, its dog and Betty's three brands.

Of course, these achievements have to be attributed to the company's brand positioning and innovative marketing methods.

According to the personality and needs of different types of children, the company creates and introduces the brand and products that meet the needs of the market, and at the same time, gives the brand distinctive personality.

The brand of "Philippine didi" originates from the United States, and has a high reputation and a good audience.

The cartoon image of Philippine Du Du is very cool and cool, independent and uninhibited, often dressed in leisure and sports. Therefore, the brand of "Philippine Du Du" is positioned in sports, leisure and outdoor style.

"Betty" is a brand specially built for girls.

Betty is a princess who is fond of everything. She is sweet and lovely. It is the dream of every girl's heart and also the dream lover of every boy.

It can be seen that Betty is located in the princess, the lady, the gorgeous style.

In the morning, the company also created its own brand, the dog. It has been five years old. It is the originality of the designer team in the morning. Its inspiration comes from life, and it is located in the personality, uniqueness and style of Korea and Japan.

In recent years, when these brands have developed relatively mature, in the morning, the company launched a new channel brand - "morning fashion shoes Institute", assembled the star brands of the three companies to show them to consumers in the way of opening stores.