Behind Those Fashions

Popularity is a conspiracy.

Though famous in the mobile phone book of media reporters.

1) Xie Feng: a new attempt to cross border sweets

In October 5, 2011, a dessert called "sweet Chinese flavor" was introduced at the peace cafe in Paris, France.

The exquisite black chocolate fan, the unique sweet scented osmanthus pattern, its name is "the Chinese fragrance touches the French sweet", this is the clothing designer Xie Feng specially designed for the peaceful Cafe dessert.

This is the first time Xie Feng has tried food design. As a famous fashion designer in China, he has been inspired and inspired from the tradition of the two thousand year old accessories.

"Fan is a long and very symbolic thing in China's vast culture," explains Xie Feng, founder of JEFEN brand. "I feel it will be interesting to combine the traditional items of our two countries with French dessert technology."

Behind: to show up on the international stage, to build a red carpet for stars, try these.

2) Wang Yutao: small fresh and big top.

The fifteenth China Fashion Design "Golden Summit Award" was announced in Beijing in November 1, 2011. The designer Wang Yutao touched the judges with simple design and streamlined beauty. Retro, refined, and yapp were awarded the highest prize of this fashion week in a concise way and tailored atmosphere.

Wang Yutao said in an interview: This is my tenth years to participate in fashion week, ten years, pay a lot, a lot of experience, a lot of harvest.

For me, ten years is a new starting point, I hope you can continue to pay attention to me.

Chinese men are always more than women. I would like to serve Chinese men, and I would like to dedicate my whole life to Chinese men's wear.

Behind: ten years ago, Wang Yutao was the winner of the "brothers Cup". He was one of the design Rookies of the clothing circle. His design style has always adhered to the small and refreshing Road, the style is concise and the atmosphere is clear, the structure is clear, and the atmosphere is relaxed.

After ten years of fashion studio, he has always kept the face of a new designer, smiling at everyone who comes to see the show, busy at the last second before the opening of T, and insisting on providing any press releases.

He also won the Golden Summit Award this year, which seems to announce that fashion designers are entering the new age.

3) Xu Ming: Paris name design, little known in China

On the night of November 28th, the famous doll of the United Nations Children's fund organized the doll exhibition in Paris.

Xu Ming, with her "auspicious cloud dolls" and world-renowned fashion designers and artists, has presented more than 50 creative dolls with gorgeous designs to people who love charity and fashion all over the world.

Chanel, Louis Weedon, Dior, Gucci, Chloe and other fashion designers also bring different dolls to the audience.

Behind: Chinese designer Xu Ming is the only asian designer who has been invited to participate in the "Frimousses de Cr ateurs" charity doll activities. "It is strange to see reporters from the Xinhua news agency at the scene that there was no news of Chinese designers' participation in the event. The Chinese designer who was very famous in the Paris design field, in last year's" Frimousses de Cr ateurs "charity doll activities, Xu Ming's" blue and white porcelain doll "ranked ninth in the total auction price of dozens of dolls. This ranking is enough to make the world have a new understanding of Chinese designers.

4) Qi Gang: are women jealous and men love popular?

At 27 o'clock in the evening of October 2011, Qi Gang, with the reputation of Chinese ghosts and the most enchanting designers, released the latest quarterly work, "Yue long," at Beijing Hotel, at 9 o'clock.

The release was also a breakthrough by Qi Gang. When Annie Yi was starring in a series of "male and female love" dramas, the fashionable fashion show went back to the ancient times. The Peach Blossom Fairy Annie Yi interpreted the "killing and killing" of men and women, telling the extraordinary charm of today's fashion.

Behind: in the Chinese fashion circle, Qi Gang is a famous personality designer who wants to do what he wants to do. He looks at the works of Qi Gang's new product conference in recent years. From cashmere to women's clothing, his design goes further and further on the road of heavy spirit.

Just like the character he dares to love and hate, his works appeal to people who are fond of it.

5) Bo Tao: is the end of a line in the age of the world?

In September 23rd, this is the "2011 waves of water and ink" published by Heilongjiang Yuanda shopping center, which is jointly designed by Huang Gongwang. As a design element, Bo Tao used the ancient Tibetan paintings of Beijing's the Imperial Palace as the design elements, and even put the two paintings of Yuan Dynasty painters, Fuchun's residence map left mountain map and Fuchun mountain map useless teacher, into costume design.

In December 7th, the theme of the 2012 spring summer fashion conference was held in Shanghai. The model displayed more than 100 works created by Bo Tao, a fashion designer.

Behind: in 2011, the news of the "Bo Tao" shows constantly, and the representative of the first generation of designers in the eyes of this clothing practitioner has created a "miracle" marketing miracle.

However, after many years, new faces and new brands have come out. In the show, it is hard to see Bo Tao making a show in different places, but he has taken the big media layout, and rarely seen the image of Bo Tao brand in the shopping mall. Some people even started to ask such questions: Bo Tao is old, can she still show no? {page_break}

6) exception: niche positioning is still narrow alley after all?

In November 25th, the first original designer brand exception was held in Guangzhou. The 15th anniversary celebration was held in Beijing.

The new life culture concept store, "2000 square meters", is on the stage of the Guangzhou fashion new landmark, Tai Yue Hui. It is the three event of the celebration. The porcelain dress exhibition, which is co operated with Hongkong artist Xie Shuting, and the "15th Anniversary Conference" held at Guangzhou Grand Theatre.

The founder of the brand, Mao Jihong, the art consultant, and another mountain consultant, Liao Meili, the Chinese free artist Li Yu, the famous musician Lin Qiang, and Li Hui, Hong Huang and others, including a thousand domestic and foreign cultural and fashion guests, came to the scene to realize the 15 years of the brand's deep reflection on the Oriental life aesthetics derived from the costumes, culture and art. It has become a fashion cultural event in Guangzhou.

Behind: when many original brands want to enter shopping malls but they can not clearly depict their positions, they usually say the subtext in a hurry. "We want to make original designer brands like exceptions."

So, in the department store, we saw a lot of "exceptions" brands.

Among them, there is no lack of tailoring, though personality is not in place. The exception of the minority brands, which is more powerful than the content, always tests consumers' stature and temperament.

7) CABBEEN: how to pursue the men's wear road?

From the cutting-edge men's clothing brand to the 2011 China clothing association annual work report, the representative brand of men's clothing.

In the past two or three years, the development of CABBEEN (CABBEEN) has been like a dark horse in the fashion world. From obscurity to fame, it quickly occupied the market.

At present, the monopoly of CABBEEN has reached over 300 domestic fashion cities in Shanghai, Beijing, Guangzhou, Chengdu and so on. CABBEEN's annual release has also become one of the most anticipated exhibition venues.

Behind: Despite the fact that CABBEEN released the show in 2011, giant looms and great show atmosphere did not bring much praise. CABBEEN deviated from the fashion of fashion and had the mentality of playing tickets.

The next CABBEEN will run or dance or dance on the way to be chased.

Similarly, because of its behavior, CABBEEN will also become more and more men's clothing brand idols and imaginary enemies.

8) Deng Hao: the trend of high-end knitted fashion

In September 21, 2011, Deng Hao's series of knitted fashion appeared on the stage of the twenty-seventh London Fashion week. The theme was "Quran China Red" for the first time to show Chinese knitted fashion on the international stage in an informal form. In October 31, 2011, we saw more new design products derived from knitting technology at the Deng Hao fashion conference.

The release of Deng Hao is no longer entangled in fabric printing, knitted fabric color matching, but more energy into knitted stitch and the development of organizational structure, the theme of the design is still about architecture.

Behind: a few years ago, when Chinese designers, such as Xie Feng and Ji Wen Bo, took the courage to show their fashions in the world, the media began to debate how far away international fashion was from us. In 2011, when Deng Hao put her knitting fashion on the international stage, this topic was still discussed in recent years, but it still had no result.

But one thing is certain, Chinese designers are upgrading their professional skills.

9) Ceng Fengfei: Cultural men's wear is different.

In September 29, 2011, the "Ceng Fengfei Chinese Costume Art Salon" was held in Beijing Xinguang world. Around the theme of "the interpretation of Chinese traditional costume culture" in the Chinese high-end men's costume design, the guests explained the influence of eastern and Western culture on the development of clothing.

In October 29, 2012, Ceng Fengfei released the Chinese men's wear conference with "dragon Yin" as the theme. It used Chinese culture, Chinese elements and various fun symbols to apply the product design to the Chinese dragon year.

In December 28th, the three tenors of China, composed of Dai Yuqiang, Wei Song and Mo Hualun, will once again ascend to the Great Hall of the people after October. The inscription on the huge posters is marked by the words "designed by Ceng Fengfei".

Behind: from the gold prize winner of the China Cup, to the chief designer of Ceng Fengfei, the chief designer of Santa Fe, and then to his own brand, FENGFEI Z, to open a shop in Beijing Xinguang world.

It took Ceng Fengfei ten years to complete his pformation.

Humility and diligent Zeng Feng Fei slowly groped out a brand of men's clothing decorated with Chinese culture. Although some elements appear to be concrete, and lack of integration to moisten and quiet, but as long as the products are different, there will be a market.