Shenzhen Brand New Strategy: Service Enterprises Listing And Brewing Industry Change

By the end of the year, clothing sales in major shopping malls in the country had entered the peak season, especially the brand clothing represented by Shenzhen clothing.

Enterprise listing to realize capital strategy reform

However, it is only one aspect of brand strategy for Shenzhen garment enterprises to be busy in the layout of the whole country and improve the market share.

Shenzhen clothing enterprises have higher goals and pursuits -- moving towards strong clothing brands through new changes.

After more than 20 years of accumulation and development, Shenzhen garment industry has successfully pformed and upgraded from the original "three to one complement" to its own brand development. Many powerful clothing enterprises have begun to plan to launch a new stage of enterprise development with the listing.

Chen Guoxiong, President of the famous men's wear brand vensno, believes that the market is the foundation of the brand and the condition for the enterprise to grow bigger. But relying solely on the market, it is impossible to achieve a lasting and strong clothing brand.

In order to be strong, clothing enterprises must have strong strength in design, management, culture and capital operation. Listing will mean a new height for Shenzhen's clothing industry.

A few days ago, the men's clothing brand, vensno, announced that it would launch the listing plan next year and plan to achieve the listing target in three years.

"This is a move that will lead a large number of Shenzhen garments to go public."

An analysis of the clothing industry.

Reporters also learned in the interview that in 2012, a group of garment enterprises with strong strength will realize capital strategy through listing, and inject new vitality into the brand so as to bring a new round of changes to the garment industry in Shenzhen.

Capital operation speeds up pformation and upgrading of enterprises

What can the listing enterprises bring to the garment enterprises? For this reason, the relevant person in charge of Shenzhen Sino fortune industrial limited believes that the listing is a goal and a process for the garment enterprises. In the process of preparing the listing, it can further standardize the management of the enterprises, enhance the effectiveness of the market development, expand the popularity of the brand, and speed up the pace of independent research and development of enterprises.

When garment enterprises develop to a certain stage, it is necessary to have an external force such as listing so as to enable enterprises to develop faster and more rationally.

Judging from the external environment, the time for Shenzhen's powerful clothing enterprises to choose the present stage is ripe.

After years of development, the garment industry in Shenzhen has a solid foundation.

For example, in the supply of raw materials, process production, product quality and service experience, they already have the ability to compete with international brands. The only thing missing is how to increase the added value of products and form a lasting brand influence. Listing can undoubtedly help enterprises achieve these two goals.

At the same time, with the expansion of domestic demand and consumption upgrading, the clothing and apparel industry will benefit directly and maintain good growth, and the capital will also increasingly favor this quality service industry, which will also become an important driving force for the pformation and upgrading of the garment industry.

At present, there are two menswear factions of Fujian and Hangzhou in China. The operation is quite mature. Many men's clothing brands have been promoted through listing to become a well-known brand.

Compared with these two factions, the "deep school" men's wear is slightly lagging behind, and the deep men's clothing represented by vensno is making great efforts to achieve the brand goal.

At present, the brand value of vensno is over 1 billion 400 million RMB, becoming one of the high-end men's clothing brands in China.

Related links: multi-channel marketing paved the way for listing

A few days ago, referring to the understanding of the listing of clothing enterprises, Chen Guoxiong, President of von snow, said that this is the only way for garment enterprises to develop to a certain stage and hopes for greater development. It is also an effective way for a mature garment enterprise to implement capital strategy.

The so-called capital strategy is to maximize the value of capital for the purpose, through investment and financing, listing, mergers and acquisitions and asset restructuring, systematic integration of resources, enhance enterprise value and maximize shareholder interests.

Clothing enterprises hope to achieve greater promotion of brand value through capital strategy, and test and reflect their true brand value through the market.

The support of the government has provided a great impetus to the expansion of the clothing brand, and the listing has created the conditions for enhancing the brand of clothing enterprises.

Chen Guoxiong said that the first task of von snow is to complete the layout of the sales outlets in China. Through the mode of "direct + Affiliate", we will open 60 to 100 brand stores in China next year.

In addition, the multi-channel sales mode will be launched, both direct and franchise stores, and make full use of the power of e-commerce, strengthen online sales, and expand the group buying market.

At the same time, we should speed up the construction of "famous teachers' tailored design rooms" and invite top foreign designers to serve as the core to provide customized services for the elite of the society and enhance the brand influence.