Fashion Brand Image Building &Nbsp; Enhance Brand Value

　　 brand image It covers a wide range, such as brand image, LOGO, design, packaging, shop decoration, brand promotion brochures, media PR and so on, all of which become the overall image of the brand. Among them, the brand background and brand packaging need more careful preparation. "Many foreign trade enterprises often ignore these aspects." Wang Xiangsheng said, "brand background display needs three things: brand Handbook, website and CD-ROM. In brand PR, we should set up a special brand public relations department, which is a neglected place for most enterprises.

Obviously, it is a severe test to make brands to export oriented enterprises that are accustomed to foreign trade. Wang Xiangsheng summed up the clothing brand as five things: setting your background, doing your brand image, setting your terminal image, knowing how to do public relations, and promoting your brand.

Any brand, including some brands that are more mature in the market, all start from childhood. They can't open more than 200 stores at once, but all of them are done from small to small. Wang Xiangsheng thinks, "brand development." strategy It can be, in the future, every year must increase the value of your brand, and let your brand value the price. First, we all know that every year you can change your price by using a pen, but the second is difficult. If you raise the price, you have to ask yourself, why do you mention this price? "Brand development needs to be considered comprehensively from the aspects of brand strategy, commodity strategy, image strategy, channel strategy, terminal, talent, information and business strategy, and its complexity is far more than that. foreign trade Clothing enterprises operation management Method.