YOUNGOR Real Estate Financial Performance Is Poor &Nbsp; Strong Or Clothing.

On Christmas Day 2011, Li Rucheng, chairman of YOUNGOR, presented the honesty of an industry leader in front of the media circles. He said that the upcoming 2011 was a very tough year for YOUNGOR, and two of YOUNGOR's "three carriages" were trapped.

In real estate, like other enterprises, YOUNGOR has encountered the most stringent regulation. The actual sales data are different from the initial value of the year. According to Li Cheng Cheng, in the long run, as long as there is a suitable one. Lot There are good products, real estate need not worry, but it is estimated that the next 3~5 years, regulated by the impact of real estate will also face some difficulties.

In the field of financial investment, the Shanghai Composite Index fell almost 1/3 from more than 2900 at the beginning of the year to more than 2100 now, which is also a great blow to YOUNGOR, which has huge financial assets. Li Rucheng said that fund companies and securities companies suffered a lot of losses this year. YOUNGOR had a relatively solid foundation and made some arrangements ahead of schedule. This year, though it has great impact, it has gained some profits.

Li Rucheng's greatest relief is clothing. He said, "we feel the comparison." Gratified It is from the beginning of the financial crisis in 2008 that we have vaguely seen that the world economy and China's economy will have significant adjustments. We are beginning to shift our main energy to the clothing brand. In 2009, we made a major adjustment in the first half of the year, and set up six brand studios. The main investment is in the clothing brand, especially in the construction of the market channel. In the year alone, we bought 15 clothing stores, and the total investment is about 1 billion 300 million yuan. These investments are in the process or will soon take effect. Our domestic market growth is over 20%. crisis Some of the highlights. "

Export garments are more overseas.

First financial daily: customs data show that in the 1~11 month of this year, the export volume of Chinese clothing and accessories increased by 19.5% to 139 billion 800 million US dollars, but the garment export base of Pinghu and Zhejiang suffered loss in the whole industry. How to understand the difference between statistical data and actual situation? What is the prospect of China's clothing export? What is the adjustment of YOUNGOR in the field of garment export this year? What is the way forward for development?

Li Rucheng: China's clothing exports are still good in general this year, maintaining 17%~20% growth, especially when other people are shrinking. Our clothing exports are still growing. This is a good performance.

There is a special situation in Pinghu. Many foreign businessmen, especially the Japanese, have set up many factories there. They are actually not entirely independent legal entities. They are losing money. capital Transfer can be carried out. If profits can be transferred to Hongkong, there may be large losses.

In addition to the above special circumstances, from the fourth quarter of this year, orders for domestic clothing exports have been significantly reduced, which will affect the export of garments in the first quarter of next year. It is expected that the trough of exports will appear in the first and second quarters of next year, and will pick up slightly in the second half of the year. Clothing is a necessity consumer goods, normal demand will exist, there can be no big change, unlike luxury goods, cars, bulk resources and other products, next year's entire garment industry export growth or even slightly possible.

The export of YOUNGOR clothing and textile products still needs to be developed. We have carried out major reforms inside the core enterprises. The core business is clothing brand as the leader, and strive to be strong and fine. The clothing export business is a specialized enterprise under the group company, which is Zhejiang Shengzhou Sheng Tai yarn weaving Technology Co., Ltd. The basic idea is to increase exports. Clothing export is a smoke-free industry, which does not consume energy and resettlement. It can lead to many related industries, such as textiles and cotton.

The specific strategy of YOUNGOR's clothing and textile exports will be adjusted. Sales will be concentrated in Europe and America and some emerging markets. Production will be transferred to countries with relatively low cost, such as Vietnam, Laos and Sri Lanka. The export structure of products should be increased by the export of textile fabrics, and the export of garments will be reduced.

The focus of garment manufacturing may return to Europe

Daily: the focus of world garment manufacturing has gradually shifted to China 30 years ago. Will this focus shift to Southeast Asia or India again? Will there still be a shift from the East China to the central and western parts of the manufacturing base and eventually to Southeast Asia and South Asia?

Li Rucheng: the focus of textile and garment manufacturing is not only to transfer to Southeast Asia, but also to Europe. 20 years ago, when we visited Italy, we had predicted that 20 years later, if China's labor force price went up, but the price of European labor force was relatively lower, for example, if the annual salary of a labor force in Italy was $20 thousand, and when we had reached 10 thousand dollars, the gap would not be large, and the manufacturing industry would return to Europe.

The textile and garment industry needs to be transferred. However, the textile industry is not only a capital intensive industry, but also a technology intensive and capital intensive industry.

Chinese clothing is still dominated by low-end products. With the development of China's economy, China's manufacturing industry should change from low end to high end. Many high-end manufacturing products still need to be imported. China's luxury goods are imported in large quantities, and China's garment manufacturing industry is changing from low to middle grade, while manufacturing is transforming to brand operation. This is the upgrading and upgrading of the industry.

Before we went to Europe and the United States to see the enterprises, they still have many. Manufacture The industry is no longer available, mainly by brand operation, and the manufacturing industry is at a relatively low price.

Manufacturing is transforming into brand operation. What YOUNGOR is doing now is these things. In the past, we invested in the construction of industrial parks. Now we invest in brand stores and franchised stores. Previously, we paid attention to workers and technicians, and now we need marketers and designers.

Daily: 2011, what are your biggest gains and joys? What are the puzzling questions? What are your wishes and goals you need to achieve?

Li Rucheng: next 2012, we have seen the doomsday of the movie version. In the movie, the whole earth is going to collapse. Next year, the economic variables are very large. The biggest variable is the euro or Europe.

The crisis in Europe is not an economic crisis, but a political crisis. The government is over indebted and overdrawn. In fact, the European economy is not as intense as the media reported. People are still living in a leisurely life. Overdraft in Europe is more serious. Overdraft problems need to be compensated. If there is no big problem in Europe, we feel that YOUNGOR will be better next year than we are this year. We have a solid foundation, and the real estate will be worse and worse. There will be some signs of loosening. The stock market has reached the bottom of the market. After falling to more than 2100 points, there will be signs of rebound. Next year it should be better. In addition, in the aspect of clothing brand, the efforts in recent 3 years should have a better development next year.

Without the financial crisis of 2008 and this year, we will not shift more energy to clothing brands. The strength of YOUNGOR is still clothing. At present, this has more advantages compared with domestic counterparts, and is also more favored by multinational enterprises in the world. Recently, we have talked with us about brand acquisitions and strategic cooperation. YOUNGOR hopes to have new development in the crisis.