Home Textile Product Crossover Operation &Nbsp; Mashup Self Built "Micro Mall"

After the shops and stores, you can buy household items such as bedding, towels, household clothing and home fragrance. textile The "mashup shopping mall" first appeared in Wuxi. In November 26th, the reporter went to the fourth stores in Wuxi, a newly opened home textile brand. experience Feel the brand new "mashup" micro market. Pattern 。

In the mid 90s of last century, the quality of life of Wuxi people began to improve gradually. People began to pay more and more attention to the quality of bedding daily accompanied by sleep. Some newly launched bedding brands have been targeting the market since then, and have entered Wuxi in the past. But most of them come into store stores with special counters. At present, there are nearly 30 famous domestic textile brands in Wuxi market. Reporters noted that the current Wuxi home textile market, in addition to "shop in store", along with Wuxi people's awareness of the home textile brand quickly increased, home textile dealers began to try to open stores along the street, only Zhongshan Road and pre-school East Road, there are no less than 20 home textile stores, such as fuanna, Meng Jie, Luo Lai have already completed the "layout", but they basically sell are also limited to bedding.

"Not only can you buy adult bedding, you can also buy professional children's products, bath towels, home clothes, perfume and so on, not only with domestic brands, but also imported brands from Italy and France." Ms. Lin, who is buying a bedding for her daughter in the home library, told reporters that she looked satisfied. In the more than 600 square meter home library, there are not only professional services, but also warm rest areas.

Home textile distributors are precisely looking for the needs of Wuxi citizens, and have begun to try new models. "With the opening of the home life Museum, we now have 4 stores in Wuxi. Two high-end shopping malls have their own counters and a specialty store. Roley home textile related personage told reporters that such a "mix and match" mode in Wuxi home textile industry is still the first time, they hope that this new model can explore ahead of time, through the "test the water" to find a new sales platform. As the product of the development of the times, the appearance of the "home life Pavilion" has made the products satisfy the consumers' material needs, and at the same time, the consumers have found comfort in their emotions.

According to the analysis of the industry, such mini home textile shops have appeared in some cities such as Hangzhou and Shanghai, breaking through the traditional concept of bedding and home textiles, and collecting various household items such as bedding, hair bath towels and household clothes for customers to choose. The reason why home textile companies are willing to invest heavily in building such a "living hall" is mainly to run away from the mall and "go home".

However, when interviewed many home textile companies, they said that giving up the shopping mall and setting up their own doors is not the best choice at the moment. Before they find the right way to break through, the shopping mall is after all a regular and relatively less profitable mode of operation. It is understood that home textile brand sales in Wuxi now account for at least half of the total sales volume.