Online Shop Trial Online Combination Mode Of Marketing New Mode

On top online shopping When you buy something expensive, especially when you buy expensive things, many people will have the idea that if you go offline, you can see it first.

As a result, many online shopkeepers and group buying websites have rushed to the consumer shop. Test water O2O (Note: on-line to off-line, online offline combination marketing) brand new sales mode.

Media Manager: many online stores are promoting physical stores.

"Before the offline brand is doing a lot of e-commerce, now online brands are opening up the store." Miss Yang, a media manager of a public relations company in Beijing, said.

Miss Yang has worked in public relations company for 3 years. She often helps some companies. brand To advertise, many brands will ask to publicize their website. But this year, she found a strange phenomenon. Many websites, including some of the big sellers on Taobao and well done group buying websites, demanded publicity of their physical stores. They have opened online experience centers, especially those who have made their own brands, and even set up chain stores across the country.

Miss Yang recently received a campaign to publicize a group buying website, because they had the intention to open stores in all parts of the country, and to open up their websites in Beijing, Shanghai and Shenzhen.

Through Miss Yang, the reporter interviewed Mr. Wang, who is responsible for the website. Because their shop is still in preparation, he is unwilling to reveal the name of his website, afraid to be robbed by his competitors. Opportunity 。

Mr. Wang told reporters that many electric providers are paying attention to the experience shop under the line. "Online shopping is convenient and cheap, but you can" shop "with a little mouse, but there is a fatal drawback, that is, the sense of experience is very poor. We do offline stores to enhance customer experience. "

Taobao shopkeeper: ready to open a store to allow customers to interact with designers.

Roger has been a Taobao shop for 6 years, selling women's clothing, doing pretty well, and having her own brand. He also plans to set up a physical store in a place where customers are concentrated.

"In the future, online shops must have their own brands if they want to have good development, and if they are very popular with buyers, To make a brand, I think the exhibition center must be wired. I have my own brand now, and I have a good reputation. If I want to make further progress, I think we have to open a physical store, and customers can buy clothes online or buy clothes online. {page_break}

Roger also made a plan for his own store. The first store planned to open in Hangzhou, because he had more customers in Hangzhou and Hangzhou. "This store will show our new products to show the trend of the season, and buyers can buy the latest items here. At the same time, we will add elements of advanced customization, so that designers can design unique clothes according to the customers' ideas. Of course, this can only be directed against our members. "

Roger said that he was already looking at the shop front. He wanted a two storefront shop, showing new products downstairs, upstairs as a small club, making clothes for members, and holding some small parties during the festival.

During the interview, the reporter learned that many online shopkeepers are willing to test the marketing mode of O2O. Many people in the industry agree with this attitude, think that it can bring new leaps to the marketing of online stores, and also open up a new way of thinking for some websites that only burn money and do not make money.

Expert: O2O is the trend now.

Wu Xuefei, an analyst with the China Electronic Commerce Research Center, told reporters that O2O is a trend now. Although they have not made statistics, many of them have this intention.

Wu Xuefei said that at present, the number of group buying websites and online shops doing O2O is not very large, but many of them are developing in this direction.

Many people will wonder that e-commerce is to save costs. Instead of opening up a physical store, it is not contradictory.

Wu Xuefei feels that this is not contradictory. Offline e-commerce can attract new customers and save the cost of promotion. Online brands can attract large numbers of customers who are accustomed to the traditional way of consumption and make up for the disadvantages of online shopping experience.