Leaders Of Clothing And Apparel Enterprises Should Cultivate Capital Strategic Capability

In November, Guo Shu, the newly appointed chairman of the SFC, was appointed to the office for the first time. For clothing and apparel enterprises, it was also a month of bustling, sad and happy days.

In November 2nd, Shenzhen.

Also in November, Bosideng, the largest feather clothing enterprise, announced the purchase of Jesse, a Shenzhen dress, and formally entered the field of high-end women's clothing. Kaiser shares 60 million 900 thousand yuan, expanding its stock in Guangdong, with many international brands.

Or in November, the YOUNGOR shareholders' meeting adopted a resolution to acquire 750 million of the 14 subsidiary companies' 25% equity, making it a 100% wholly-owned subsidiary, further strengthening the brand clothing business; on the 7 th, the seven wolves released a non public stock issuance plan, and proposed to raise funds not more than 1 billion 800 million yuan to optimize the marketing network; on the 30 day, the securities and Futures Commission of the securities and Futures Commission approved the adoption of the 1 billion 500 million yuan public offering plan, which will further expand and optimize the channel.

Behind the bustling news, the fashion apparel industry has entered the capital era. The future is not only the competition of product management, but also the contest of capital strength, and the competition of the industry will become increasingly fierce.

Capital and entry into the securities market are also not in the minority, but there are always a lot of enterprises in the world. There are always some mistakes in the capital. They are always in the wrong direction of capital. They even go on the market. They can even burn the money if they fail. Even if some enterprises are lucky enough to go through the business, even if some enterprises are lucky enough to go through the border, they will not have enough knowledge and preparation. It is possible that the amount of financing will be lower than expected, so that they will have to sell their shares at a low price, and the enterprises will overdraft the future. They will try their best to collect money but have no way to increase their value. After the listing, the stock price will be depressed or even "broken", and their market value will continue to shrink. They will basically lose the ability to refinance, which will also affect the brand image and lead to a vicious circle, which will lead to a vicious circle and stop the development of enterprises. It is difficult for the enterprises that are "small and impatient" to be happy and secure. They can not embrace capital and are bound to be capitalized.

At this stage, the owners of enterprises who want to embrace capital wants to be listed should have certain economic strength and mature experience, to some extent, the "successful" enterprises in the industry, but it is precisely because of this success that they will habitually apply industrial management thinking, lack of capital strategic awareness, not be able to act quietly, think quietly and respond calmly, and have no systematic planning and arrangement.

The listing of clothing enterprises usually takes a year or even a few years, and its success is limited by many external factors.

At the same time, the internal problems of enterprises will also affect their listing.

Many clothing business owners have many years of experience in actual operations, but the understanding of the capital market is still understood in the way of product management, with short preparation time and lack of guidance from professional organizations.

Based on past experience,

The issuance and listing of enterprises is a systematic project. Before the enterprises are ready to go public, they find a good partner who knows both the industry and the capital. It helps the enterprises to go public very much. Through the assistance of professional companies, it systematically sorts out and sorts out all kinds of problems. By comprehensively evaluating and standardizing the quasi capital operation of the reorganization, the enterprises can improve their understanding of the capital market, effectively solve historical problems, know how to choose intermediaries, and need to introduce strategic shareholders.

In addition, through the quasi capital operation of professional companies, it helps enterprises improve their valuation level in terms of brand operation, marketing channels, mode construction and capital investment. It integrates organic brand building, channel construction, mode construction, entity operation and financial measurement together. On the basis of standardized development, it actively introduces strategic investors, reasonably determines the mode, place and timing of financing listing, ensures that project enterprises grow rapidly in the industry competition, realize capital value, respond to the challenges of capital market, and create a good internal and external environment, which is obviously beneficial to the listing of garment enterprises.

In fact, enterprise management emphasizes strategy and capital stresses strategy. Capital strategy is to maximize the value of capital, and to integrate resources such as brand, marketing channel, technology research and development, business mode, financial accounting, corporate culture and management team through capital, such as investment, financing, asset reorganization, merger and acquisition, restructuring and listing.

To strengthen the sense of capital strategy, or to build a capital strategy system, for fashion dress enterprises, there are nine ways to carry out the fashion business: (1) the development direction of vs industry; (2) business mode vs management; (3) brand strategy vs market positioning; (4) marketing channel vs value innovation; (5) product R & D vs technology capability; (6) financial situation vs development prospect; (7) corporate culture vs team building; (8) acquisition strategy vs Resource Allocation; (9) enterprise value vs shareholder interests; these contents are also the total conclusion of the industry experience than blue investment for many years.

From a phased point of view, we should not only pay attention to the preparation before the listing, but also consider the valuation and issuing pricing of the listed companies. How much the issue price will directly affect the amount of capital raised, and carefully manage the market value after listing, which determines whether the capital can be added to the value and whether it can meet the needs of competition and development.

On the completion of this article, we also see that the SFC has made the most severe punishment in history for the two unfulfilled sponsor representatives in the IPO process of Shengjing mountain and river, and directly revoked its sponsor qualification.

Guo Shuqing, chairman of the securities and Futures Commission, issued the first opinion on the capital market. "Thieves steal a cabbage from the vegetable market, people will be filled with indignation. But if someone reaches into the wallet of thousands of shareholders, it will not attract people's attention."

He stressed that there would be zero tolerance for insider trading and securities and Futures Crimes.

Finally, I also hope that entrepreneurs and friends can.