1 Billion 300 Million Pairs Of Healthy Feet, How Many Healthy Shoes?

In 2007, there is no doubt that the most exciting word in the field of sports is the Olympic Games.

Almost all sports related industries are working hard to share this coming Olympic opportunity.

In the past year's work review, we also deeply feel the vitality and concern brought by this event to the sports industry.

In 2007, in the whole sports industry, many important events and business initiatives will be directed towards the 2008 Olympic Games.

In 2007, it became a year of heavy accumulation in the sports industry. The cumulative accumulation is bound to erupt next year.

We are fortunate to be able to take part in this critical moment, and record our surging days with our observations and thoughts.

Key words [depth] 1 billion 300 million pairs of healthy feet, how many healthy shoes, who knows the feet of Chinese?

The answer is foreigners.

What an embarrassing problem it is. In fact, according to authoritative experts, it is only 300 thousand that we need to find authoritative authorities in China for simple data research such as "foot length, foot width, arch, force and age". This little investment can be said to be few compared with tens of thousands of advertising fees per CCTV, but even so, many enterprises still do not realize the importance of these basic research.

Commented by reporters: to really figure out the characteristics of sports shoes, it will take about 10-20 years for China to compete with international brands.

The shoe companies now have a grip on sports shoes just like the clothes that just started 20 years ago, and are still in the exploratory stage.

If the sports shoes that are suitable for Chinese feet are not studied as soon as possible, the fate of Chinese enterprises will be: the massive entry of foreign brands and endless trade friction. Finally, China's sports shoes will never occupy the commanding heights.

From the past to the future, the sports industry is an important activity for the sports equipment and equipment center of the State Sports General Administration. As a part of the sports service industry, the influence of the sports fair has been increasing.

The sports service industry requires that there should be good products first and then good services.

Although China's sports service industry is still at the low end level, the speed of development can not be ignored.

Press comment: the prosperity of China Sports Expo has a historical inevitability.

With the sustained and rapid development of the domestic economy, many people's ideas are changing. Sports are becoming a part of life. We see that this change brings about changes in the industry, and is the vigorous development of the whole sporting goods business.

What is the best representation of Jinjiang in February 16th?

The brand, the rich fruits that reveal itself, the source of life hidden in the industry, the support of the market and the vitality of the city, and the highlights of the strength of the shoe fair.

What is most representative of Jinjiang's characteristics is not to be summed up in a few words.

Reporter commented: many people's understanding of Jinjiang starts with sports shoes.

As a leader, the footwear industry in Jinjiang has created a wonder of the world.

Shoe industry has become a "trump card" of Jinjiang's proud series of business cards.

How to fight the sports technology war?

The fierce competition brought by globalization is a major trend in the development of sports industry, and human engineering research and technology marketing are the two weapons of enterprise development. The government, entrepreneurs and scientists are the three generals of this movement, and the best tactics can be foreseen.

Reporter comment: one of the secrets of longevity in the sporting goods industry is science and technology. Whether for international brand or local brand, technology is the key component of its core competitiveness and the important element of market winner's right to speak.

Through the analysis and comparison of scientific and technological strength of sports shoes enterprises at home and abroad, we see the source of the gap between Chinese and foreign sports shoes: the fuzziness of basic information for the foot of domestic enterprises.

In fact, the most fundamental reflection of this gap is that in the gap of consciousness, we have not yet realized the lasting impetus of science and technology to the development of the enterprise.

Press comment: the research on walking is a science - gait analysis, and gait analysis is in the ascendant in China.

Such research requires more enterprises to participate in it. Scientific research on shoes is not dispensable. It is beneficial to the health of all mankind and to the development of enterprises.

Sports brand Rio network marketing space with the recent major sports events at home and abroad and Internet popularity continues to rise, more and more sporting goods companies in the marketing process has not only limited to the traditional way, and gradually network marketing as an enterprise integrated marketing resources, marketing and brand building an important means.

Reporter comment: in the network marketing, the quality of website planning directly affects the operation effect of the website. Therefore, how to scientifically evaluate and excavate the market potential of the network marketing is an urgent and important topic of sports brand marketing.

For most enterprises, we should seize the opportunity and pay more attention to the effect of marketing.

The stadium is also known as the store. Since its birth, Nike and Adidas have been regular customers of sports events sponsorship, and event marketing can bring long-term and lasting influence.

Mature sports brand selection of professional counterparts marketing path seems to be a shortcut to fame.

Reporter commented: more and more domestic sports brands have begun to be keen on sports marketing, but there are both successful cases and failed lessons. This is mainly related to the unclear concept of sports marketing in China.

To select sports events marketing, we should make a good judgement and Study on events, so as to avoid blindly following the crowd.

Olympic marketing is not only a good advertisement for visual competition, but also the creative mind, rational thinking and determined determination.

Capturing golden touch is the key to success in marketing.

Creativity is the intrinsic factor of contact point and the core of visual competition.

Reporter comment: no matter what kind of Olympic marketing is just a fulcrum, it must be integrated with the whole strategy, strong execution power, other innovative marketing methods, meticulous management processes and details, so as to achieve the strong resultant force of "same frequency resonance".

Entertainment marketing lets the brand dance entertainment content naturally have a kind of attraction to the audience. Whether it is movie, drama or game, if we have sensitive antennae to understand the audience's emotional and psychological needs, we can try to use the entertainment content and entertainment products to attach products to entertainment content, and attract consumers' attention by creating entertainment products with unique creativity, so as to achieve good marketing results.

Reporter commented: the core of entertainment marketing will eventually fall into the "humanization", which is the root of entertainment marketing.

As people's lives become more and more diverse and diversified, enterprises will have a brand new idea of entertainment marketing only by paying close attention to human nature and focusing on people's new lifestyles and ideas.

1 billion 600 million "female" BELLE acquired "male" in November 13th. Belle International Holdings Ltd (1880HK., hereinafter referred to as BELLE International) publicly stated that its wholly owned subsidiary, Xinbai Li, signed a restructuring agreement with Jiangsu's group in November 11th, and Xinbai Li will acquire 5 wholly owned holdings of the group, and the purchase amount will be about 1 billion 600 million yuan.

Press comment: BELLE's acquisition of Sunda is the largest acquisition of the shoe industry in China. This also means that the industry shuffle has been mentioned frequently in the past two years, and has finally begun in such a most clear form.

Keywords [fashion] makes sport more fashionable, fashion movement, sports and fashion alliance is the most popular way of operation at present. Sports can be combined with fashion because both sports industry and fashion industry do not want to give up the temptation of multiple interests.

The trend of leisure has swept the world, which has laid an optimistic tone for cross-border cooperation between the two sides.

The combination of sports and fashion is a market myth that has just begun.

Press comment: it can be said that the significance of cross-border cooperation between sports and fashion lies in the fact that a brand or a designer can recombine their products with the help of multiple levels of cultural factors and seemingly unrelated aesthetic cognition, create a new design image and break the old obsolete mode of traditional clothing production and marketing.

Predictably, the cross border cooperation between sports and fashion has just begun. The wonderful repertoire and the protagonists who are about to appear on stage are eager to get on the stage.

Lining SportAsArt 2007 Hongkong fashion week, Lining "LiNingXHKCreativePeople" creative performance activities staged.

Artists from all walks of life are looking for inspiration in the field of sports, using fashion expressions in the field of sports, and designing 18 fancy costumes for the Lining brand.

Reporter comment: the fashionable person who has a keen sense of smell has long been aware that the cooperation between sports and fashion is just like a subsurface flow, though it does not publicize, it carries great power.

Their hands, let people see the market is fully differentiated, do not need any worry, the best attitude is to open arms to welcome it.

The Lining Cup International sportswear design competition was launched in July 18, 2007. The July 18, 2007 international cup of sportswear design competition was launched. This is an international creative design activity, attracting many domestic and foreign design talents.

Reporter comment: the design competition is a manifestation of sports fashion. It can assemble the most fashionable design in the shortest time, so as to achieve the purpose of leading the trend and reflecting the trend of fashion. And training more design talents for the sports industry is another important achievement of the design competition.

Nike designs a new match for Sharapova. In August 2007, Sharapova wore the red evening dress skirt designed by Nike for his own design. He took part in the US Open. Sharapova's new match is far more attractive than his performance in the field.

Reporter comment: the scenery on the tennis court has not only been limited to the competition itself. In recent years, with the help of a group of tennis beauties, tennis apparel has gradually become fashionable.

People feel the beauty of sports brought to people's health.

The love of high heels summed up GiuseppeZanotti's brand new autumn and winter series - "low-key and shocking design", and constructing the shape of high-heeled shoes with delicate details. This is the key to the design of women's shoes this season.

Reporter comments: GiuseppeZanotti as a world-renowned designer, his works attracted a large number of loyal consumers.

For him, making shoes does not depend solely on creativity, skill and taste coexist with each other.

Jordan cup was held in November 3rd in the second China sports equipment design competition. In November 3rd, the second China sports equipment design competition of the Jordan cup was held in Beijing. A total of 21 finalists and 18 entries were selected to compete in the finals.

Reporter commented: compared with the first China sports equipment design competition, the second Jordan sports equipment design competition of China achieved more breakthroughs, more mature and more influential in the industry. This is a good start and opens up a broader road for future design.

Ping Pong fashion starts from the arena. Volkswagen's famous designers in the United States launched four sports apparel for table tennis players, bringing new colors to traditional table tennis.

Reporter commented: in China, ping pong ball is expensive, but its commercial operation is far less than that of tennis and football.

If it is impossible to enhance the influence of the project in the short term, it is probably a good way to create a commercial space for the table tennis players.

Keywords [big story] Kappa color world Kappa attracts young people a great deal is their understanding and grasp of color.

People who know about Kappa know that each color in Kappa products represents some countries. This view makes Kappa's product color very distinctive, and people are willing to accept this more meaningful product.

TheNorthFace's high quality TheNorthFace, which can not be copied, can almost serve as a weathervane in the outdoor market. Its status is like Mercedes Benz in the car, and its pursuit of details and the funds and energy invested in R & D are globally recognized as unequalled.

The new brun president jogging shoes, which has a history of more than 100 years, has unique practices in brand culture.

First, they emphasized the professionalism of shoemaking. Secondly, they never signed with sports stars because they thought shoes were the best.