Look At UA, Anta, PEAK Brand &#34, War Within Three Kingdoms "

Last Monday, after a thrill of the finals, NBA quickly entered the draft stage. The excitement of the finals has not yet been restored, and two Chinese players in the draft have rekindled the enthusiasm of Chinese fans.

Among them, the most attracting concern is Zhou Qi, who was selected by the Rockets. The general view of the industry is that the Rockets have chosen Zhou Qi or simply because of their business.

Because of Yao Ming's relationship, the Rockets once became the Chinese fans in the NBA's home team, and the Rockets also earned a lot of money because of a large number of Chinese fans.

After Yao Ming retired, how to continue the "Yao Ming" effect and continue to defend the Chinese market is the question that Rockets boss Morey should consider.

In the industry, robbing players is a way of grabbing business. This is also true for Chinese sports brands who are increasingly interested in NBA resources.

In fact, from the finals to the draft, behind all the sports brand's Secret competition, there are many sports brand from Quanzhou.

NBA star Clay Thompson visits Fujian

The NBA finals have come to a close, and the brand competition behind them has just begun.

It can be said that the NBA finals of this year are unrivaled, and it is not difficult to get the tickets from the ticket to the sky high price and the TV ratings to refresh the record.

Nike's seamless connection with NBA alliance in marketing, NBA other joint brands, even if Adidas is also hard to catch up with.

However, just before last year, when the warriors suddenly rose and won last year's championship, Nike began to feel a sense of crisis, because there was a Nike biggest rival in the warriors array, which is the Under Armour endorsed by the star of the house.

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Last season, the warriors won the championship. Currie officially entered the ranks of top players. Their position in the league has risen rapidly, even with James.

UA has benefited a lot from the high popularity of curi, which is enough to give Nike enough sense of crisis.

In addition to the already aggressive UA, Anta and PEAK from China also let Nike have to guard against it.

Just before the seven finals of the finals, Ding Shizhong, the president of Anta, once appeared with the president of UA in the NBA arena. They both had a heavyweight signing player Thompson and Curie.

After signing UA, the popularity and sales of its brand and sports shoes last year showed a miracle of short-term rapid rise.

Anta did well after signing Thompson last year and was considered a successful business.

Early last year,

After signing with the warrior star Clay Thompson, Thompson showed great courage and dazzling brilliance, and Anta naturally added to it.

The industry believes that Thompson has become the most successful signing star since Anta signed NBA.

When Adidas signed the main players to withdraw from the competition, there were two new brands in the finals, which naturally led Nike to worry about the hegemony of NBA for many years. Because UA has been a new force in recent years, it has already surpassed Adidas as the second sports brand in the US market, and Anta has become the official partner of NBA China two years ago after surpassing Lining to become China's largest sports brand, and has increased investment in signing NBA stars. Its ambition in the NBA market should not be underestimated.

When the Warriors 3: 1 lead knight, including ESPN, almost all analysts predict that the champion will succeed.

Because before that, in the history of the NBA finals, all 3 - 1 leading teams finally won the championship.

It seems to be a foregone conclusion that Anta and UA will eventually defeat Nike's main star.

So Anta President Ding Shizhong and UA jointly appeared in the scene, there are industry rumors that UA and Anta were ready to win the championship after the celebration and publicity.

However, as the end of the world saw, the Cavaliers performed the epic shock reversal of the three match in the final match of the Jedi counterattack under the leadership of James, who finally won the championship with a total score of 4: 3. James also won the finals MVP by his magical performance.

Last year, Nike, which was stolen by UA and Anta, finally pulled back a game.

PEAK champion law reproduction

Although the champion of the finals did not succeed in defending the championship, Thompson in the team did not play the best level in the case of injury, and the offensive side provided great support to the team, which naturally added a lot of color to Anta.

In addition to Anta, the Quanzhou brand associated with the finals is actually PEAK and 331 degrees.

If the defeat of the warriors in the finals makes Anta feel a little disappointed, the mood of PEAK, another sports brand in the same city, needs to be relaxed.

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For Chinese fans who are familiar with NBA, the PEAK law of every year's championship team has at least one player who is the spokesperson of PEAK.

In 2009, Slovenia's Lakers team, Jabi al sage, won fifteenth championship titles.

This season, Vujacic finally became a signer of PEAK sports and wore PEAK sneakers on the court.

In 2010, Ron Artest wore the No. 37 Jersey to help the Lakers win the championship. At that time, the brand behind him was PEAK.

What is worth mentioning is that in 2011, the Dallas Mavericks beat the "big three" Heat team to win the championship. Many veteran members of the team were able to realize their dreams, including the 37 year old veteran Kidd, who was then the spokesman for PEAK sports.

In 2012 and 2013, the veteran champion Sean Battier also won two championship rings.

On the intersection with PEAK, Battier should be the most senior.

In 2014, the Spurs also failed to live up to the law of "wearing PEAK to win the championship". They won the team's fifth championship in the finals by 4 to 1 heat.

That is to say, from 2009, the team with PEAK signing players in the finals has won the championship in most cases.

Only last year the warriors reached the top. The champion team still had Chinese brands, but the brand was replaced by Anta.

This year, Della Vedova Jean Peake's law is once again fulfilled. It seems that the Cavaliers really want to thank PEAK for winning the championship.

Marketers analyzed PEAK's successful marketing of the finals.

At the Olympic Games in Rio, Della Vedova can wear PEAK's exclusive combat boots.

In addition to Peake della Vedova, in fact, there is another player in the cavalry team, which is also related to Chinese sports brand.

It is only a pity that Lok stopped the contract with the 31st degree last year and lost the chance to win a championship.