Why Are Zhejiang Men's Shoes Agents Repeatedly Refused Department Stores?

As we all know, many of the early Zhejiang shoes started with low-grade men's formal shoes. Because they had good support from the upstream and downstream integration industry chain, they soon occupied all the markets in the world. Trade The rise of barriers, the checks and balances of anti-dumping, and the pace of overproduction began to slow down.

But the Zhejiang people with quick eyed ears immediately matched the domestic market. market The brand of Wenzhou, which has long been quietly monopolized, and monopolized by Kanghong and dragonfly, has been rejected by the Department Stores for a long time. However, it is impossible for them to get rid of their eggs and make eggs. The problem is that real estate is not equal to fried shoes. capital Chain, behind the fried shoes and the whole business management problem, it is a very complex system engineering.

Generally speaking, there are several ways for foreign brands to enter the domestic market: the whole plant is imported, that is, the entire production line, the design and research and development of goods are moved to China together. Such cooperation is inconsistent because of different national conditions and different management concepts. Pure trade, authorized the way to sell foreign brand products, because of the particularity of the footwear industry, plus the uncertainty of order, logistics and sales cycle, this cooperation mode is only suitable for the current three or four line brand, and can not afford thousands of piles of snow.

There are semi authorized semi processing. After a period of tacit understanding with each other, foreign customers can provide a certain proportion of semi-finished products for processing in China. This mode, I think, should be the best way of cooperation. Brand authorization is commonly used at present. It only hangs a name. All commodity positioning and market orientation are decided by the agent. Five, design authorization. Foreign authorized parties have absolute rights to participate in the design, development and product market positioning.

On the whole, upgrading and transformation of shoes industry, such as the introduction of international brands, is what they want to do. Brand is only a medium. Whether or not a good market can be created is in fact a return to the origin. It depends on the ability of design and production, how much investment is put into the terminal, the idea of the operator, and the desire of the managers to control the market. These are the ways to make Zhejiang men's shoes brand agents finally successful.