2011 Apparel Industry Inventory Of Major Brands Create Sub Line

2011 China

In 2011, the brand of baby bird announced officially launched the children's wear series. The introduction of this series has filled the blank of the wedding bird's clothing for a long time in the children's clothing market.

At this point, the wedding bird group clothing section builds a complete product pattern based on men's clothing, leather goods, leather shoes, underwear, women's wear and children's wear.

Bylot's children's wear extends to the style of adult wear, which provides fashionable and comfortable clothes for children aged 2 to 6.

Bylot's children's wear was completed in October 2011. It is expected to officially enter the market in January 2012.

Anta: Women's sports market

In 2011, the launch of the Anta women's sports new product featuring the theme of "beating the heart beat" aroused widespread concern. It officially announced that Anta will accelerate its entry into the women's market.

Guo Jingjing, Jane Zhang and China Jinhua Zheng Jie appeared at the press conference as spokesperson, together with a series of endorsements for the Anta women's sports series. They interpreted the new concept of women's movement, which was "blossoming the heart beat". They encouraged women's friends to join in the movement, release the inner energy and bloom the wonderful self.

In fact, the subdivision of women's sports market is not a patent for Anta. Many enterprises have invested in this market competition.

It is understood that this year Lining invited Lin Chiling to endorse his InnerShine series, which is the unique aesthetic feeling of graceful movement.

In addition, Nike also launched the spring 2011 women training series, Adidas launched the summer 2011 women's campus pioneer series, 361 degrees launched the "log book" women's life sports series products.

The battle for women's sports market has already started.

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Bosideng: spend 900 million on the fashion industry

In October 31, 2011, Bosideng announced that it would acquire 70% stake in Di Hui and Lang Hui world through its wholly owned subsidiary, Jesse International Holdings, at 892 million 500 thousand yuan, of which 595 million yuan would be issued at a price of HK $3.1 per share, issuing a 235 million share price.

The latter two already own many women's clothing brands such as JESSIE and LeMauve.

Target Corp has a number of women's clothing brands such as JESSIE and LeMauve, and provides women's clothing design, brand marketing and planning services. It sells JESSIE brand women's clothing in the mainland in its own way and franchises. As of the end of September 2011, there were 81 self owned stores and 172 franchised stores.

By the end of 2011, Bosideng had 81 self operated stores and 172 franchised stores.

After the completion of the acquisition, Bosideng will increase 253 stores.

The acquisition means that Boston, which has always claimed to develop the non down business, has taken another crucial step.

This is another big takeover campaign launched by Bosideng in 2009 after buying 650 million yuan for the business of KangBo to enter the men's clothing business.

Bosideng made such a move and the decline in last year's performance is not related, as of March 31, 2011, Bosideng achieved sales revenue of 7 billion 380 million yuan, an increase of 22.65% over the same period.

Unfortunately, the cost of raw materials has increased rapidly, and gross profit margin has dropped by 3.43 percentage points over the 2010 fiscal year.

In the industry, it is generally believed that the single down garment category is seasonally strong, and sales are easy to be affected by weather factors. Bosideng's diversified development extends its tentacles to the fashion industry, in order to enhance the enterprise's ability to resist risks.