2011 Electronic Commerce "Play" One Year: Lose Money, Earn Cry When To Rest.

2011 is the most "interesting" year in the history of e-commerce development in China.

The traditional enterprises represented by the new world department store and Suning Appliance have been in touch with the net. Taobao is officially divided into three, of which a new rule of Taobao mall has triggered the "siege" of many small sellers of Taobao, and the Jingdong mall, which has been burning money, cancelled the free freight policy.

Last year in electronics

Outlook 1

Ushered in more traditional retailers?

tradition

In February 2011, Suning Appliance announced in a high profile: "righting" online shopping mall Suning.

The oldest department stores in the retail sector also accelerated the integration of online retailing last year.

At the beginning of last year, Beijing's local department store giant Wangfujing announced that it had invested 100 million yuan to establish a complete online shopping platform.

At the end of the year, two other big department stores, new world and Seth, also launched their online shopping mall.

Traditional retailers have strong competitive power through the supply chain, industrial chain management and other advantages.

Compared with pure Internet companies, traditional retailers are still facing problems such as lack of operational experience, integration of online and offline businesses.

However, in the face of being gradually eroded by Internet traders, the path of traditional retail brand e-commerce is imperative.

The "old and new" Internet operators will surely become a major attraction this year.

It was also in 2011 that the collapse of big warehouses and the stop of e-commerce business in the state of the United States and the United States seem to indicate that the traditional e-commerce is not good enough for the traditional retail business.

Outlook 2

Free distribution lunch is scarce?

In November 22, 2011, the Jingdong mall, which was 39 yuan free of charge, issued a new deal.

Most consumers expressed their ill adaptability to the new deal.

In December 29th, following the cancellation of the "free shipping policy" of Jingdong mall, another new 3C egg shop, which provides free delivery to consumers all year round, announced that "a single 99 yuan can be free of freight."

The industry believes that although Suning and Gome's online shopping mall are still free distribution, but the Jingdong mall set free threshold for logistics, the new egg mall quickly follow up is actually a signal that the entire freight free will soon end.

In the current environment of e-commerce, all Internet traders are interested in reducing costs and improving operational efficiency.

Analysts say it will be a trend for future Internet operators to increase the free delivery threshold.

Net traders do not collect freight, so as to quickly occupy the market, establish industry status and seize market share. Now they have enough market share, and the cost issue has become the focus of their consideration.

Several network operators who continue to have free shipping charges, though they all say they will not adjust the policy of free shipping, do not rule out future considerations.

Outlook 3

The scale of mobile pactions is 100 billion?

In February 23, 2011, Taobao launched the wireless Taobao platform in the strategic opening conference of Taobao open year 2011.

Before that, e-commerce companies including fan, Dangdang and Jingdong mall launched their own mobile Internet plan, launching mobile clients and mobile websites.

AI predicts that the number of mobile e-commerce users will be close to 250 million in 2012, and the scale of mobile payment pactions will exceed 100 billion yuan.

"Mobile e-commerce will soon enter a period of rapid growth, and mobile e-commerce will be a breakthrough in the development of online e-commerce with timely dissemination of shopping information."

Su Huiyan, an analyst at Ai consulting, believes that 2012 will be a key year for the development of mobile e-commerce. Mobile phones will become the center of Internet development, and mobile e-commerce business will become a new target for the development of e-commerce.

Outlook 4

"Regulations on online retail management" promulgated?

In October 10, 2011, Taobao issued new regulations on merchants' Renewal of business in 2012, which increased by 5-15 times annual fees and deposits, triggering a collective boycott of small and medium-sized sellers and triggering the "siege of October".

A week later, Taobao announced the extension of the new rules.

This incident urged relevant departments to further introduce relevant policies, improve rules and formulate relevant laws and regulations, so as to prevent similar incidents from happening again.

On October 19, 2011, Shen Danyang, spokesman of the Ministry of Commerce, said that the main reason for this incident is that the legal basis of China's network management is weak.

The Ministry of Commerce will take the lead in drafting the regulations on online retail management and publish them as soon as possible.

In December 20th, the Ministry of Commerce announced that it should actively strive to include the regulations on online retail management in the legislative plan of the State Council in 2012.

If the Ordinance is promulgated, 2012 will become a watershed. With the development of e-commerce enterprises, relevant laws and regulations will be issued in succession, and online shopping will be brought into the legal system.

Outlook 5

No longer losing money?

In 2011, Taobao, Jingdong, Dangdang, pat and other Internet giants in order to fight for market share, a big price war, which made the profitability of network operators significantly reduced.

As the first Jingdong mall in the self operated B2C website, it still maintains a high growth momentum from the business scale.

By the end of 2011, sales of Jingdong mall had reached 13 billion yuan, an increase of 28.7% compared to 10 billion 100 million yuan in 2010, but Jingdong mall CEO Liu Qiangdong said in 2011 that the profit of Jingdong mall might be up to the second half of 2012.

Dangdang released the three quarter 2011 report shows that revenue grew by 50% over the same period last year, but net profit from 32 million 700 thousand yuan in the same period in 2010 to 73 million 400 thousand yuan loss.

Dangdang admitted that a huge loss has much to do with the ongoing price cuts and promotions since 2011.