2012 China'S Clothing Industry: Danger And Change &Nbsp, The Stronger The Change.

Mr. Zhou Shaoxiong, chairman of the Fourth Board of directors of Fujian seven wolf industrial Limited by Share Ltd.

The economic form since 2008 is not good for the clothing industry, especially import and export.

As the leader of men's clothing, the seven wolves have been reducing the single brand strategy over the years. Zhou Shaoxiong also called it a strategy tailored for the seven wolves.

In the face of 2012, Zhou Shaoxiong said: danger is changing.

This is the worst and the best.

US stocks are weak and European debt crisis is coming. In the coming 2012, we will

Foreign trade is blocked, and the demand of traditional clothing export enterprises to export to domestic market will be unprecedentedly strong. Coupled with the continuing downturn in European and American markets, European and American clothing giants have to struggle to find a way out in the emerging market dominated by China.

In 2011, international brands entered the two or three line deep level market in China, and it could be predicted that in the next 3-5 years, the confrontation between international brands and domestic brands in the two or three tier market will be unprecedented intense, which will have a huge impact on the original market structure.

At the same time, along with the domestic implementation to curb inflation.

To sum up, internal and external troubles, in 2012 for China's clothing industry, the crisis gradually emerged.

How to stand out from all kinds of objective difficulties and how to stand out from the complex and fierce competition environment is a problem faced by every industry in our country.

Change is steady.

Running fast is not as good as running for a long time. The story of tortoise and rabbit race tells us that enterprises should not rush to success and speed up.

Many enterprises are not under the guns of competitors, but on the contrary.

In terms of finance, open source is not easy, and throttling is very important.

Whether it is production costs, or marketing costs and labor costs, we need to strictly control and improve the efficiency of every penny.

In addition, due to the pressure of inflation, the public's consumption power has been suppressed, coupled with concerns about the market prospects for some time. Next year, the wise move of Chinese clothing enterprises may be to strictly control the inventory level and enhance the efficiency of the recovery of goods. Both enterprises and distributors should pay full attention to the turnover of cash flow, which is a matter of vital importance.

In addition, we can further digest the inventory through the way of deep expansion such as factory stores and other channels.

The two change is focus.

The foundation of garment enterprises, or core competitiveness, is to recognize the truth and make good products.

The crisis is also a consideration of concentration.

If an enterprise wants to survive and develop under severe external conditions, it must concentrate on what can not be done and the front line should not be stretched too long. Otherwise, it is likely to lose sight of one another.

In this regard, the strategic thinking of enterprises will play a role. The strategy is to decide what to do and what not to do.

Judging from the overall situation of China's apparel industry, many enterprises are still at a relatively low stage of product and price competition. As competition intensifies and levels deepen, and the reshuffling effect caused by the economic crisis, I believe that those companies that focus on brand building and concentrate on product development will stand out in this competition shuffle.

The third change calls for innovation.

In the process of brand and product growth, how to persist in continuous innovation is a matter of great strategic importance.

Innovative fashion design, innovative technology fabrics and innovative production processes will make our products more competitive.

Of course, if we reverse thinking, the current crisis is for some.

There is no doubt that in 2012, China's garment industry and many other industries are facing the problem of how to survive the winter. But with a comprehensive comparison of European and American market development experience and domestic development practice, we can expect that in the next 5-10 years, the overall capacity of China's clothing market will still be at a relatively high speed.

The danger is changing, and the change is stronger. In the crisis, the future is boundless.

Bao Jianfeng has tempered the fact that plum blossoms come from bitter cold, and we have reason to be optimistic, because there is hope and we are already taking action.

I believe that after the winter test, the Chinese garment industry will usher in a more brilliant spring.