Industrial Upgrading Of Zhou Shaoxiong, Chairman Of The Seven Wolves

Zhou Shaoxiong, chairman of Fujian seven wolves industrial Limited by Share Ltd, answered reporters' questions. The third Quanzhou economic annual meeting held a press conference and entrepreneur's friendship activities in the East Golf international community on 24 March last month, and Zhou Shaoxiong, chairman of Fujian Wolfgang industrial Limited by Share Ltd, took the time to go in a hurry.

In the meantime, he interviewed the media about the development of Quanzhou's private economy around the theme of "scientific development and industrial upgrading".

Topic 1: annual meeting evaluation reporter: what do you think of the Quanzhou economic annual meeting?

Zhou Shaoxiong: Quanzhou economic annual meeting has become a great event in Quanzhou's economic circle. It provides a rare gathering platform for Quanzhou's economic circles. Entrepreneurs gather together to exchange with each other and share the future. It's a Quanzhou's own annual economic meeting. It has a very strong influence and is not very popular. It's something we should all congratulate on.

I have frequent talks with Quanzhou evening news, the southeast Morning Post and the media from all walks of life. Many people are my good friends.

As the mainstream media in Quanzhou, Quanzhou evening news agency has always been concerned about the economic development of Quanzhou and the growth of private enterprises.

As a representative of private enterprises, it is natural for me to join other entrepreneurs' friends to participate in the annual economic meeting of Quanzhou people.

Topic two: New Year's new opportunity reporter: the world's 2008 Beijing Olympic Games is coming soon. What opportunities do you think will come for Quanzhou's brand?

Zhou Shaoxiong: 2007 is an amazing year for China's economy. Every industry has a very high growth. In this year, we have achieved fruitful results.

2008 is a crucial year for China's macroeconomic regulation and control. This year's Olympic economy will bring new highlights.

What impact this will bring to private enterprises, we are also analyzing and judging.

A general consensus is that in 2008, we were more optimistic about the development of the retail industry, which is directly related to the enterprises in Quanzhou.

After entering the twenty-first Century, Quanzhou enterprises have pformed from the initial manufacturing oriented situation to retail oriented. Until now, they have been promoted to brand culture construction and industrial service.

In the process, we developed from selling products to selling brands, and emphasizing brand culture and the service function of stores.

The ultimate goal of these cultural and service functions is to nurture and satisfy the needs of consumers, and strive to build spiritual communication and shared values with consumers in brand building.

Reporter: for the 2008 Olympic Games, many brands in Quanzhou are trying to borrow power in different ways. What do you think?

Zhou Shaoxiong: as we all know, the threshold of the Olympic Games' partners is very high, and few enterprises can enter.

Our enterprises in Quanzhou have not entered. There are many reasons. One of them is that the enterprises in Quanzhou are more pragmatic. They will not do what they can not afford for the sake of pure popularity.

In fact, we can see that many brands in Quanzhou are also combining sports events and activities to link their brands, and combine sports marketing with marketing as much as possible.

These practices, as long as they are within the scope of their capabilities, are all right, because companies have to do promotion every year.

However, for the sake of Quanzhou enterprises, I think we should pay attention to how to make things out of our authentic materials, jump out of the old thinking of advertising marketing, pay more attention to the feelings of products and consumers, and get closer to consumers from the products themselves and communicate with them.

Besides advertising, we should consider other ways of innovation.

2008 is a proud year for China. Many enterprises hope to pass the Olympic Games on the brand to every corner of the world.

This is the wish of every enterprise. We will not miss this opportunity, but we will choose the right way to play. Our products in 2008 will be integrated into many Olympic spirit and sports concepts.

We will also more closely promote the distance between the Olympic Games and consumers in terminal promotion.

Topic three: industry upgrading reporter: at present, many clothing brands are doing industrial extension and upgrading. What do you think?

Zhou Shaoxiong: every enterprise and every brand has its own characteristics suitable for its own development. I support the extension of the clothing brand on the product line, but I do not agree with blindly following it.

The extension of the product market should pay attention to three aspects: the first is the cultural form of the enterprise itself; the second is the personality mode originally advocated by the brand, and the third is the status of the enterprise team.

Brand extension must be considered in terms of enterprise strategy, brand personality, the commonality of target consumer groups, and whether the enterprise has the team of new market.

The most taboo of market extension is "to see the food in other people's bowl is delicious, and to do it blindly".

We extend to the field of sports, broaden the channels for brands, and at the same time bring more extensions to the image.

In the process of extension, positioning in fashion sports is different from professional sports and can well connect with our original brand spirit.

After the movement came out, it quickly gained market recognition and developed smoothly.

Reporter: the development steps of the seven wolves were concerned by the whole economic circle of Quanzhou. In 2007, they also invested in a commercial street in Quanzhou. What kind of strategic consideration is it?

Zhou Shaoxiong: the commercial street project is a new investment for us. Some plans are in progress.

Here it can only be revealed that this is a repositioning fashion shopping street, which will focus on the creation of a fashionable atmosphere.

There are many commercial streets in Quanzhou, but not enough in fashion business. We will surely build it into a fashion center or a street for female friends. At the same time, we hope to gather more fashion brands at home and abroad, so that we can all appreciate Quanzhou's elegant demeanor.