China Home Dress Design Competition Held Ceremoniously

December 25, 2011, Shantou fashion

A wonderful dialogue can show the height and wisdom of the interlocutors; a brilliant dialogue directly attacking the lifeblood of the industry can open up space for the industry and shake the hearts of practitioners.

On Christmas day December 25, 2011, the China home furnishings innovation and development forum hosted by the Shantou fashion home furnishing industry development research institute and the signing ceremony of the "jade eggplant" competition area in the Chinese home furnishings design innovation competition.

The brilliant dialogue with authoritative experts of the industry as the theme of "how to create a home at home" is a strong voice in the new era. It presents a new perspective, focusing on the attention of the authoritative figures, professors, media and marketing experts in the fashion industry with more than 300 people from the industry brand elite and channel representatives.

The conference invited Mao Lihui, a Chinese Fashion Critic expert, Deputy Secretary General of China Marketing Association, Lin Xiaolin, President of Noah International, Dr. Yin Shanshan of Soochow University, Li Manxun, President of China fashion magazine and Mr. Lin hung Zhao, general manager of Shantou jade eggplant Industrial Co., Ltd., the five guests who shared the same theory on the development of China's home furnishings. Around the desire of home fashion, we analyzed and explored the way of brand mode innovation from the aspects of new era consumption, modern lifestyle, product design innovation, brand marketing mode, so as to guide the development direction of the industry.

Before the forum was opened, the signing ceremony of the "Chinese eggplant" competition area was held ceremoniously.

The organizer of the Shantou fashion home clothing industry development research institute and the southern competition area naming enterprise jade eggplant brand jointly signed the competition cooperation agreement.

At the end of the ceremony, Lin Hongzhao, general manager of the jade eggplant home clothes brand, briefed the participants on the intention of the enterprise support competition. On the one hand, it was the sense of social responsibility of the enterprises. On the other hand, it also expressed the desire of the enterprises and industries for innovative professional design talents, and hoped that young people could increase their original strength for the Chinese household clothing industry with a new perspective, and create a lifestyle that truly meets the needs of the times.

Mao Lihui, a Fashion Critic expert in China, said that the market of Chinese household wear market is huge. However, due to the lack of in-depth study of home culture, the concept of brand packaging culture is blurred, the homogenization of product development is serious, and the means of innovation and development of enterprises are single, which seriously restrict the further development of the industry.

The industry should place emphasis on marketing to break through the concept of life.

In this regard, Lin Xiaolin, Deputy Secretary General of the China Marketing Association, has the same feeling. He leads the successful case of Qipai men's clothing. The brand is implanted in the heart of people through slogan marketing.

Therefore, when the idea of "home wear should be worn at home" is deeply rooted in the hearts of the people, home clothes can become the mainstream.

Li Manxun, vice president of China fashion magazine, said that the industry should be developed and the design is the key. It can produce Unestimable value added products. Vice president Li gave GUCCI the most influential case of "grade marketing", which explained the importance of innovation in industrial chain.

As a doctorate of textile and clothing College of Soochow University and a top ten fashion designer in China, Ms. Yin Shan Shan saw the importance of industrial chain integration from the contest of enterprise naming.

She said that although the school did not set up home furnishing design professional, but there are set up specialized home clothing projects, colleges and universities attach great importance to the follow-up training of home furnishing design talents.

Through the investigation of Shantou household clothing market, Yin believes that it is feasible to use the brand direct shop to realize product differentiation, and it can cooperate with the marketing strategy to manage the product from the point to the surface.

The collision of wisdom views of experts will become the brightening lights for the innovation and development of Chinese household clothing brands, and at the same time strengthen the determination of the development of China's home furnishing industry. This is also the purpose of hosting the forum of Shantou fashion home furnishing industry development research institute.