2011 Mens Own Brand Online Scale Increased By 3 To 4 Times.

"Last year, the men's own brand market is doing well, and it can grow at a speed of 3 to 4 times."

A few days ago, Wu Shihui, the men's brand name CEO, told the billion power network.

According to Wu Shihui, in 2011, he also finished 200% to 300%.

It is understood that during the double 11 period in 2011, the company had received 52 thousand orders on a single day, creating a turnover of 10 million 600 thousand yuan, which doubled from the same period last year.

Wu Shihui said that the growth rate of Taobao has been more than 3 times higher than that of other companies.

For example, clap the mall, in 2011 boarded the men's clothing category monthly sales list champion.

This speed is in a good momentum in the apparel e-commerce circle.

According to the consulting firm of AI, the scale of clothing online shopping in 2011 will reach 204 billion 900 million yuan, up 94.7% from 105 billion 240 million yuan in 2010, accounting for 26.4% of the total online shopping market.

Although men's own brands have been relatively low-key lately, they do maintain a good standard of development.

The continuous improvement of its brand influence and premium capability will provide a guarantee for its rapid growth. Even if it is traditional brands under the line, such a growth rate will be difficult to achieve.

A senior brand clothing business person in charge said.

It is understood that the same for men's Amoy brand Justyle was once overtaken JACK&JONES, UNIQLO, Qipai and other traditional men's brand, jumping Taobao men's clothing store first place.

Similar to the development of the B2C, there are men's wear, Masa Marceau.

According to Martha Marceau founder Sun Hong, the sales volume of Massa Marceau during the 3rd anniversary celebration last year increased by 300% compared with the same period last year.

And created tens of thousands of daily orders, the largest daily sales volume of tens of millions of records.

During this period, the average passenger price of masa Marceau exceeded 600 yuan, the highest order amount reached 20 thousand yuan, a total of 100 thousand new members.

Sun Hong said that Massa Marceau sales in 2011 will be 5 to 7 hundred million, compared with the same period last year also achieved 300% growth, and has achieved profitability.

In addition, Marceau has expanded its category last year, and has launched two series of brands, Vivian and Link Masa, and completed the second round of financing from Northern Light Venture Capital and Sequoia Capital in early 2011.

Sun Hong pointed out that the repeated purchase rate of masa Marceau reached more than 60%, which is also in the forefront of the electricity supplier industry.

"The unit price is basically up to 600 yuan, and in winter it reaches 700 yuan to 800 yuan.

This is related to Marceau's high-end brand positioning.

At the end of 2011, vintage CEO Chen said that at this stage, Marceau and other private brands, which had jointly started, were no longer concerned.

"That time is very important to them. He is going to show up, but he doesn't show it."

In this regard, Wu Shihui believes that Wu Shihui believes that any brand growth should have a stage to avoid half baked.

The Internet generates brand names, from the image of consumers to the need of memory recognition.

It is unrealistic for Internet brand to become a real brand rapidly in two or three years.

"Compared with fan and other electronic business platform, we didn't get so many VCs, and even no 1/3 or even 1/5 investment in brand promotion.

So it's very rare to have such a growth rate. "

Wu Shihui said.

It is understood that all customers early positioning in men's own brand, with the development and expansion, continue to expand categories, and gradually complete the pformation of the platform business.

In 2009, the sales volume of van customer was 600 million yuan, and it exceeded 2 billion in 2010.

This growth rate will slow down in 2011.

From the analysis of data provided by Ai Rui, the market share of B2C in domestic market in the third quarter has accounted for 2.3%. According to the fourth quarter's overall market paction scale 20%, the growth rate of the company is expected to be around 5 billion in 2011.

"The early sale mode of van customer has made it possible to expand its scale and grow at a high speed.

But as the volume is bigger and bigger, it will be difficult to maintain a three or four fold increase.

A traditional men's clothing brand official pointed out.

And the men's clothing brands such as sopska and JUSTYLE choose the path to start with Taobao and continue to spread to other platforms.

In addition to Taobao, Jingdong, pat, red kids and other platforms, B2C has also made an independent B2C.

From now on, the main task of B2C is to make after-sale and customer service well, and become a platform for product image publishing, and then have more extensive connections with other platforms, such as banks, mobile communications, and media. "

Wu Shihui revealed that he has established offline clothing stores in Shanghai, Xiamen and other places.