Taobao'S Notorious Market Again

Taobao enters the "notorious market" for the two time.

The criteria are unfair.

December 21, 2011

Facing the list of "network and entity market" which helps us sell pirated and shoddy products, there has been a heated debate among netizens.

Consumers who have had unpleasant shopping experience on Taobao have naturally applauded the relative authority of Taobao. However, some netizens who are behind Taobao network think that Taobao has never bought anything on Taobao. People who buy things know the value of Taobao to consumers. Besides, others think that

Taobao's "blacklist" is no longer the first time. In February this year, the list of counterfeit and pirated products sold by the US trade representative department was listed in the list of "notorious market". Taobao has been widely published.

Regarding this, the relevant responsible person of Taobao said at that time that Taobao had always attached importance to the protection of intellectual property rights, and had taken a series of measures to continue to crack down on counterfeit and pirated products.

For the second "blacklist" incident, Taobao said it would not respond.

In fact, last year, Taobao was "united" and Baidu (micro-blog). In May last year, the office of the United States trade representative reported that Baidu was using "deep links" to guide buyers.

Since then, Baidu has entered into a royalty agreement with the world's five largest record companies, and Baidu has been removed from the list of the latest notorious markets released at the end of this year.

However, as the five largest record companies in the US, whether Baidu will make use of deep links to guide buyers to buy infringing products for domestic manufacturers will not care.

In this regard, many industry analysts believe that the United States issued such a lack of specific evidence of the report to regulate the market order has no practical effect, unilateral evaluation and "labeling" behavior is more unfair to Chinese enterprises.

Xie Mingdun, a professor at Beijing University of Posts and Telecommunications, said that the office of the trade representative of the United States unilaterally set standards and used intellectual property rights to suppress Chinese enterprises.

"Chinese enterprises are labelled with such bad labels. This is not a single enterprise's response. It is suggested that the government should respond to it, rather than let individual enterprises become victims of trade suppression policies."

Xie Mingdun said.

Zhang Yansheng, director of the Foreign Economic Research Institute of the national development and Reform Commission, also said that the United States, which has experienced the financial crisis, hopes to formulate relevant rules for the world as the global standard and become the global standard for future global trade rules.

More internet professionals believe that the United States is the founder of e-commerce mode. There are also pirated products on the US e-commerce websites such as eBay. Because there are some infringements and pirated goods on the websites, the whole online or physical market will be buckled on the "notorious market", which is unfair to other sellers and information on the website. The United States should not adopt double standards for itself and other countries.

External pressure boosts industrial upgrading

Relevant systems need to be improved

Although many domestic industry voices disagree with the "notorious market" list made by the US trade representative's "wishful thinking", and even think that the rapid development of China's Internet industry has brought competition pressure to the United States, the behavior of the US government department does not exclude intentional suppression.

But on the contrary, on the premise that the list does not pose an essential threat to Taobao, let Taobao temporarily carry the "notoriety" is not a bad thing. The development of an enterprise, especially Taobao, has the lead and lead role in the development of e-commerce enterprises, and needs more evaluation from the world and from the whole world.

Whether it's objective judgement or politics.

In 2011, the scale of China's apparel online shopping market will reach 204 billion 900 million yuan, an increase of 94.7%.

At such a speed of development, the establishment and perfection of social credit system is one of the essential conditions.

But the perfect social credit system is precisely the short board which is short of the development of e-commerce market in China. Fraud and fraud and denial behavior occur frequently.

The Chinese market has been cracking down on counterfeiting and pirating products in recent years.

Statistics provided by Taobao show that in the first 11 months of this year, Taobao handled 62 million pieces of infringing merchandise and punished more than 570 thousand members.

On the 21 day, Alibaba announced that it was joining hands with various parties. It will launch "field certification" in early 2012, and strengthen the construction of electronic integrity, in order to protect the authenticity of website information and reduce the risk of network fraud.

However, for electric business enterprises, it seems to be more difficult to fight against counterfeiting.

Su Huiyan, a senior analyst at Ai consulting, pointed out that Taobao has made great efforts in cracking down on counterfeiting, but in the final analysis, it is just a platform with millions of merchants, and it is very difficult to completely clean up fake products.

At present, Taobao has introduced many systems to regulate Juhuasuan and shopping mall and other relatively easy control channels. It is still a long way to eliminate counterfeit goods.

If Internet companies want to eradicate counterfeit goods, we need to improve the intellectual property protection system in the entire economic market, including the strengthening of follow-up and improvement of consumer awareness by relevant Chinese government departments.