Yang Mi Crossed The Line To Design &Nbsp; Fire "Ice" Warm The "Ice Honey".

During the selling season, every day, young consumers flock to icy stores, not only to pick up their favorite down garments, but also to take photos, send them to micro-blog, show their new fashions, and win the "easy to shoot" award.

Because they are all micro-blog controls.

Every day, Sina's "ice dress" micro-blog will send a lot of

At the same time, in the shopping malls all over the country, the icy fashion song club has been on dozens of tours, and the new generation of idols Zhang Dianfei, Mao Fangyuan, Zheng Fan and so on have ignited "ice cream passion".

Dazzling and innovative brand promotion, every step is very compatible with the "taste" of young people. This is because, in many down jacket brands, the icy "youth fashion" has a very clear positioning, integrating fashion, fashion elements and light and delicate design of the product into the "youth school" in Down garments.

"The down jacket of the icy brand is not very much like a down jacket.

So we like it very much.

In the exclusive store of icy fashion down garments, young consumers can often be heard so well.

This evaluation is just like the characteristics of ice cream: lighter, more cool details, more avant-garde colors, the impression of ice cream and down jacket, and more fashionable sportswear temperament.

"New fashion I advocate", the brand slogan of the new season reflects our new changes.

Wang Daocheng, general manager of Shanghai ice cleaning clothing company, expounds the brand fashion concept. "The rhythm of new products is faster and the theme is more distinct. It not only grasps the trend of fashion, but also takes a half step ahead of the trend, making the down jacket a" fashionable dress ", which is a new change this year.

In line with this clear positioning, the icy 2011/2012 down jacket has launched three series, tightly locking the 18~35 year old fast-paced, free love, and playing the role of cool young people.

The "dynamic campus" series is bold in color and cool in shape, and incorporates elements of movement.

The "leisure journey" series uses the popular version of this season and applies it skillfully to new fabrics.

The fashion party series takes the fashionable and sexy color as the keynote and creates different customs for urban women.

The icy down jacket, the pioneer of fashion down garments, has won many honors in the industry: it ranks the ten largest brand in China's down jacket, and has been awarded the "most popular brand" award and the "best seller brand" two awards in two consecutive years.

In the national down jacket brand sales in fifth place, in the youth fashion positioning feather clothing brand ranked first.

When people see youthful youths in the street, wearing down, down, and colourful "down jacket" is probably the icy brand. Ice cleaning has become the "tide suit" in Down garments, lighting the winter scenery with fashion.