Dialysis Shoes And Clothing Brand How To Enter The Shopping Mall At High Speed

Recently, Shanghai music company held a ACOME ordering meeting for the company's brand. From the scene, we sent back pictures to see that the internationally renowned outdoor shoe brand Tecnica also released the exhibition at the same time. In this regard, reporters interviewed relevant authorities learned that Tecnica and ACOME formed a shopping mall channel strategic partners. relationship 。 It seems that this is the story of "outdoor shoes into shopping malls" in the outdoor industry.

Outdoor products are different from sporting goods. They are made with higher technology and more functional requirements, especially the outdoor shoes. Among them, Italy's outdoor shoes brand is the most advanced reputation. On the other hand, in China, most outdoor products are passed. Market Channel sales are different from those in Europe and the United States. Sales in the mall, brand. product line The more complete, the more sales promotion will be promoted.

In the first half of 2011, GARMONT entered into cooperation with MARMOT, matching from brand positioning to market visibility, and eventually joined the store sales. Similarly, there are several classic shoe products that have been produced by the Shanghai frogs company's proto bird brand and CRISPI and AKU, CRISPI. For the pursuit of fashionable shopping malls, the latest outdoor footwear brand AKU of 2011 is more diversified and novel, which meets the needs of shopping malls and has formed an appropriate match with the ancestors.

Of course, the match between outdoor shoes brand and outdoor clothing brand is the key. For example, in 2011, the LOWA and NORTHLAND two brands were split and operated, and LOWA independently opened counters, which was caused by differences in brand culture and positioning. NORTHLAND subsequently dared not neglect, and immediately set up an outdoor shoe product research and development center in Beijing, and designed outdoor shoes suitable for Chinese people.

Two types of shoes and clothing, from clothing to footwear, or from footwear to clothing, this is the two path. The former brands such as Pathfinder, OZARK and Kele stone are all such a product line expansion process. The latter, such as the domestic footwear brand CLORTS, is ambitious and hopes to succeed from the success of outdoor footwear to the success of a full range of product lines. There is another way, between the two, such as HINATURE outdoor shoes and surrogate outdoor clothing brand brand climbing ivy. In short, each brand according to its own resources, their respective stages of development, are trying to do the shopping mall shoes and clothing two categories of fill in the blank. Outdoor footwear, because of its complex manufacturing process and many functional requirements, has played a key role in keeping abreast of garments.

This combination of brands into the shopping mall is China's unique feature, and such changes are still shallow. In the future, there will be more deep impact on the product level and even changes.